Art Madrid'25 – RODRIGO JUARRANZ: A COMMITMENT TO INNOVATION AND CONTEMPORARY PRESENT

Rodrigo Juarranz, founded in Aranda de Duero in 2006 under the slogan "Art within everyone's reach", has focused its exhibition activity on supporting the most recent art, promoting exhibition projects by artists with innovative trends belonging to both the national and international sphere. Juarranz is committed to both established and emerging artists, as long as their work pursues innovation within contemporary art, both from a thematic and technical point of view.

In this edition of Art Madrid, the gallery presents the work of six contemporary artists who stand out for their multi-disciplinary nature. Amélie Ducommun, Beatriz Díaz Ceballos, Diego Benéitez, Jaime Sicilia, Jorge Marín and Marcos Tamargo, are the artists who will be exhibiting at Rodrigo Juarranz's booth.

Marcos Tamargo

De la tierra al cielo, 2019

Oil on board

180 x 180cm

Marcos Tamargo (Gijón, Asturias, 1982), the flagship artist of Rodrigo Juarranz Gallery, develops his artistic activity between the United States and Europe. A great connoisseur of conventional techniques, he has been the creator of an innovative procedure, which the author himself has designated as "Move-Art". It consists of generating on the same support two different works, one will be perceived by the spectator in a conventional way, while the other will be visible only with black light. His recent series of portraits dedicated to women who have been awarded the Nobel Prize throughout history and those who will receive it in the future have been developed with this technique. Marie Sklodowska-Curie was the first woman portrayed in this series.

The Asturian artist had already experimented with this technique in his series of portraits of the Princess of Asturias Awards, which he began in 2011, portraying among others Leonard Cohen or Haile Gebrselaise. In 2012 he portrayed architect Rafael Moneo and footballers Iker Casillas and Xabi Hernández.

Rodrigo Juarranz is the only gallery that represents in Spain the Mexican Jorge Marín, an artist that during his career has developed a figurative work that is catalogued among the most important of the contemporary art in Mexico. In his search for identity, and after experimenting with multiple disciplines and materials, Jorge Marín opts for bronze and from there on, all his work is configured under this noble and traditional material that allows him to generate in his pieces an extremely mimetic appearance to the elements of the living matter he represents. His formats oscillate between miniature and monumentality, the latter taking over public spaces, in which he establishes a conversation with the spectator which art, as he himself confesses, "is an indispensable tool for generating more reflexive and peaceful societies".

Amélie Ducommun

Caja 1, 2019

Mixta sobre papel

26 x 26cm

Amélie Ducommun (Barcelona, 1983) presents her delicate art boxes. Amélie represents nature in her works by means of a textured line of colour where she composes the landscape and the natural elements that are interrelated in it. All this from the questionable perspective of memory. Some representations are placed on the surface of the boxes, which in turn serve as a monstrance, in the manner of archives that endure.

Beatriz Díaz Ceballos (Oviedo, 1971), delights us in this fair with a proposal in which literature materialises in three-dimensional plastic works, where the book goes from being the literary support to becoming a material component of merely plastic art. The books vomit words and are transformed into sculptural forms of great beauty or generate forests that emerge from their imaginary interior. The letters are materialized by means of copper micro-fusions in which they acquire the nature of original sculptures that generate beautiful visual poems.

Beatriz Díaz Ceballos

Torre I, 2015

Mixed media

15 x 26cm

Diego Benéitez (Zamora, 1986), began his exhibition career a decade ago and is one of the artists that Rodrigo has trusted, since years ago, to present his latest creations in Art Madrid. The artist from Zamora, executes in his works a compendium between the figuration and the abstraction, capturing in his tables covered by one of the most traditional techniques of the painting, the oil, some subtle landscapes in which the simplicity of the symbols that form it, being reduced sometimes to the horizontality of the application of the colour, manage to contribute to the work a solemnity so vehement that it makes us submerge in them.

The interdisciplinary artist Jaime sicilia (Madrid, 1970), works between media as varied as painting, sculpture, photography or video. Sicily participates with his series "Waldweben", where we can see the variety and confluence of materials and techniques that he uses in his works. Acrylics, pigments and photographic emulsions are displayed on wooden, metal or plastic supports to create a subtle reality that takes us into the mysterious Wagner forest.

Diego Benéitez

El recuerdo que despierta, 2019

Oil on board

120 x 120cm

Jaime Sicilia

Waldweben 09, 2019

13 Broken Blatt and metal and plastic support

140 x 140cm

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.