Our story starts in London, the cradle of creativity and individualism ...

We discovered that emerging artists didn´t have a way to sell their works apart from the elitism of galleries and auction houses; Furthermore, we detected that individuals and interior design professionals did not have access to quality works that did not imply an excessive outlay.

In this way we set out to define HELAREA, an online platform in which individuals and interior design professionals find a supplier, capable not only of offering a select catalog of works of art, but also allowing the client to order new pieces from the artist from your choice. At HELAREA you can buy exclusive pieces of art from our artists, and you can also order custom designs from the artists you select.

We offer artists an exclusive patronage system: we promote the creation of the artist's personal brand through an audiovisual profile on the platform, we develop a digital marketing strategy, giving them visibility, and we provide them with new sales channels at different events , such as exhibitions, art fairs and other actions. It is a solution to a fractional market that unites artists, individuals and decorators.