Art Madrid’25 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair for the fifth consecutive edition with the mission of democratizing and promoting art collecting. Aimed at collectors, professionals in the sector, and new art lovers, the program seeks to bring the public closer to the works by offering an accessible approach supported by experts.

The program is led by Ana Suárez Gisbert, an art advisor with an outstanding track record in the art market. Her experience ranges from art valuation to personalized advisory services, helping participants find pieces that suit their tastes and budget. In addition, she combines her technical knowledge with a passion for sustainability, promoting responsible practices within the art market.

Art Madrid.19ª Edition. Galería de Cristal del Palacio de Cibeles. Courtesy image. Beatriz Maestre.

Art collecting is more than a hobby; it is a passion that goes beyond owning a piece. It involves an emotional, aesthetic, and personal journey that connects the collector with the history and creative process of the artist. A collection should evolve gradually, built over time and based on information aligned with our interests. The key is to enjoy the art, without feeling intimidated, and trusting in personal taste.

So, how do we decide what to focus on and where to direct our attention? Where do we start? How do we connect one purchase to the next? A good acquisition happens when we follow our personal tastes, learning to recognize what attracts and interests us, while staying informed before and during the process.

Professional advice from an expert is a safe and consistent way to make decisions. The collector not only seeks to enhance and maximize the quality and value of their collection but also to enrich the buying and enjoyment experience.

In the 20th edition of Art Madrid’25, a consulting space will be offered, led by Ana Suárez Gisbert, Art Advisor, a Law graduate, and a certified Art Appraiser with extensive experience in the art market. This service is designed for both experienced collectors and those looking for their first collectible piece, even for corporate collectors wishing to reflect their brand values through an art collection. The Art Madrid’25 collecting program adapts to different profiles, needs, and preferences, offering a personalized journey and guidance.

Our Art Advisor will find and prepare a selection of artworks based on the requirements and budget of each buyer, as well as assist in negotiating the acquisition.

Starting in art collecting can arise from a desire for knowledge and aesthetic, social, economic, or even business exploration.

At Art Madrid, we promote collecting for individuals and companies who wish to invest in patronage. This initiative is directed at a broad spectrum of profiles, for those who wish to start or continue their collection. Art Madrid offers a wide variety of works in areas such as photography, painting, sculpture, or installation, within a broad price range.

Whether you are an experienced collector, a beginner buyer, a curious enthusiast looking for your first piece, or a company interested in reflecting its values through art, the One Shot Collectors program offers a complete experience. Don’t miss the opportunity to find a work that meets all your expectations.

The advisory service is part of the One Shot Collectors, Collecting Program at Art Madrid’25 and is completely free for those who register in advance.

If you would like personalized advice, request more information via email at vip@art-madrid.com or sign up using the following form:

ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a boutique hotel chain that focuses on design, creativity, and prime locations in cities such as Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. Since its foundation in 2013, the brand has built a unique identity in which art, culture, and beauty are essential parts of the guest experience. Each of its hotels is designed to be much more than just accommodation: they are soulful spaces where aesthetics and artistic sensitivity are integrated into every detail.

In line with this commitment, One Shot Hotels returns as a sponsor of Art Madrid, reaffirming its support for artistic creation in all its forms. The chain sees art as a universal language that connects people and transforms spaces, and this philosophy is reflected in the design of its hotels, the selection of furniture, and the arrangement of its environments. Creativity and inspiration are experienced in every corner, offering guests an experience that goes beyond the conventional.

With an eye on the future, One Shot Hotels continues to grow and expand its presence in new destinations, while maintaining its commitment to art and culture. More than a decorative element, art is part of its essence and value proposition, creating spaces where each stay becomes an aesthetic and emotional experience.

ABOUT ANA SUÁREZ GISBERT. ART ADVISOR OF THE PROGRAM

Ana Suárez Gisbert holds a law degree from the Complutense University of Madrid, specializing in International Law and Foreign Trade of Art. She is an appraiser and judicial expert in art and antiques from Antonio de Nebrija University. She is a partner at the art appraisal firm Art Value Project.

She has carried out valuation work for important collections and insurance companies. For years, she has represented major international publications in the arts and design world, such as Frieze, Frieze Masters, and Gagosian, among others. Currently, she combines her work at the art appraisal firm with a project focused on art and sustainability for private companies and local governments.

The circle as critical device and the marker as contemporary catalyst

POSCA, the Japanese brand of water-based paint markers, has established itself since the 1980s as a central instrument within contemporary artistic practices associated with urban art, illustration, graphic design, and interdisciplinary experimentation. Its opaque, highly pigmented, fast-drying formula—compatible with surfaces as diverse as paper, wood, metal, glass, and textiles—has enabled a technical expansion that extends beyond the traditional studio, engaging public space, objects, and installation practices alike.

In this context, POSCA operates as more than a working tool; it functions as a material infrastructure for contemporary creation. It is a technical device that enables immediacy of gesture without sacrificing chromatic density or formal precision. Its versatility has contributed to the democratization of languages historically associated with painting, fostering a more horizontal circulation between professional and amateur practices.

This expanded dimension of the medium finds a particularly compelling conceptual framework in The Rolling Collection, a traveling exhibition curated by ADDA Gallery. The project proposes a collective investigation of the circular format, understood not merely as a formal container but as a symbolic structure and a field of spatial tension.

Historically, the circle has operated as a figure of totality, continuity, and return. Within the framework of The Rolling Collection, the circular format shifts away from its classical symbolic charge toward an experimental dimension, becoming a support that challenges the hegemonic rectangular frontality of the Western pictorial tradition. The absence of angles demands a reconsideration of composition, balance, and directional flow.

Rather than functioning as a simple formal constraint, this condition generates a specific economy of visual decisions. The curved edge intensifies the relationship between center and periphery, dissolves internal hierarchies, and activates both centrifugal and centripetal dynamics. The resulting body of work interrogates the very processes through which images are constructed.

Following its 2025 tour through Barcelona, Ibiza, Paris, London, and Tokyo, a selection of the exhibition is presented at Art Madrid, reinforcing its international scope and its adaptability to diverse cultural contexts. The proposal for Art Madrid’26 brings together artists whose practices unfold at the intersection of urban art, contemporary illustration, and hybrid methodologies: Honet, Yu Maeda, Nicolas Villamizar, Fafi, Yoshi, and Cachetejack.

While their visual languages vary—ranging from graphic and narrative approaches to chromatic explorations charged with gestural intensity—the curatorial framework establishes a shared axis: a free, experimental, and distinctly color-driven attitude. In this sense, color functions as a conceptual structure that articulates the works while simultaneously connecting them to the specific materiality of POSCA.

The marker’s inherent chromatic vibrancy engages in dialogue with the formal assertiveness of the circle, generating surfaces in which saturation and contrast take center stage. The tool thus becomes embedded within the exhibition discourse, operating as a coherent extension of the participating artists’ aesthetic vocabularies.

One of the project’s most significant dimensions is the active incorporation of the public. Within the exhibition space—activated by POSCA during Art Madrid’26—visitors will be invited to intervene on circular supports installed on the wall using POSCA markers, thereby symbolically integrating themselves into The Rolling Collection during its presentation in Madrid.

This strategy introduces a relational dimension that destabilizes the notion of the closed artwork. Authorship becomes decentralized, and the exhibition space transforms into a dynamic surface for the accumulation of gestures. From a theoretical standpoint, the project may be understood as aligning with participatory practices that, without compromising formal coherence, open the artistic dispositif to contingency and multiplicity.

The selection of POSCA as the instrument for this collective intervention is deliberate. Its ease of use, line control, and compatibility with multiple surfaces ensure an accessible experience without diminishing the visual potency of the outcome. In this way, the marker operates as a mediator between professional practice and spontaneous experimentation, dissolving technical hierarchies.

The title itself, The Rolling Collection, suggests a collection in motion—unfixed to a single space or definitive configuration. Its itinerant nature, combined with the incorporation of local interventions, transforms the project into an organism in continuous evolution. Within this framework, POSCA positions itself as a material catalyst for a transnational creative community. Long associated with urban scenes and emerging practices, the brand reinforces its identity as an ally of open, experimental, and collaborative processes.

POSCA x The Rolling Collection should not be understood merely as a collaboration between a company and a curatorial initiative; rather, it constitutes a strategic convergence of tool, discourse, and community. The project proposes a reflection on format, the global circulation of contemporary art, and the expansion of authorship, while POSCA provides the technical infrastructure that makes both individual works and collective experience possible.