Art Madrid’25 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair for the fifth consecutive edition with the mission of democratizing and promoting art collecting. Aimed at collectors, professionals in the sector, and new art lovers, the program seeks to bring the public closer to the works by offering an accessible approach supported by experts.

The program is led by Ana Suárez Gisbert, an art advisor with an outstanding track record in the art market. Her experience ranges from art valuation to personalized advisory services, helping participants find pieces that suit their tastes and budget. In addition, she combines her technical knowledge with a passion for sustainability, promoting responsible practices within the art market.

Art Madrid.19ª Edition. Galería de Cristal del Palacio de Cibeles. Courtesy image. Beatriz Maestre.

Art collecting is more than a hobby; it is a passion that goes beyond owning a piece. It involves an emotional, aesthetic, and personal journey that connects the collector with the history and creative process of the artist. A collection should evolve gradually, built over time and based on information aligned with our interests. The key is to enjoy the art, without feeling intimidated, and trusting in personal taste.

So, how do we decide what to focus on and where to direct our attention? Where do we start? How do we connect one purchase to the next? A good acquisition happens when we follow our personal tastes, learning to recognize what attracts and interests us, while staying informed before and during the process.

Professional advice from an expert is a safe and consistent way to make decisions. The collector not only seeks to enhance and maximize the quality and value of their collection but also to enrich the buying and enjoyment experience.

In the 20th edition of Art Madrid’25, a consulting space will be offered, led by Ana Suárez Gisbert, Art Advisor, a Law graduate, and a certified Art Appraiser with extensive experience in the art market. This service is designed for both experienced collectors and those looking for their first collectible piece, even for corporate collectors wishing to reflect their brand values through an art collection. The Art Madrid’25 collecting program adapts to different profiles, needs, and preferences, offering a personalized journey and guidance.

Our Art Advisor will find and prepare a selection of artworks based on the requirements and budget of each buyer, as well as assist in negotiating the acquisition.

Starting in art collecting can arise from a desire for knowledge and aesthetic, social, economic, or even business exploration.

At Art Madrid, we promote collecting for individuals and companies who wish to invest in patronage. This initiative is directed at a broad spectrum of profiles, for those who wish to start or continue their collection. Art Madrid offers a wide variety of works in areas such as photography, painting, sculpture, or installation, within a broad price range.

Whether you are an experienced collector, a beginner buyer, a curious enthusiast looking for your first piece, or a company interested in reflecting its values through art, the One Shot Collectors program offers a complete experience. Don’t miss the opportunity to find a work that meets all your expectations.

The advisory service is part of the One Shot Collectors, Collecting Program at Art Madrid’25 and is completely free for those who register in advance.

If you would like personalized advice, request more information via email at vip@art-madrid.com or sign up using the following form:

ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a boutique hotel chain that focuses on design, creativity, and prime locations in cities such as Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. Since its foundation in 2013, the brand has built a unique identity in which art, culture, and beauty are essential parts of the guest experience. Each of its hotels is designed to be much more than just accommodation: they are soulful spaces where aesthetics and artistic sensitivity are integrated into every detail.

In line with this commitment, One Shot Hotels returns as a sponsor of Art Madrid, reaffirming its support for artistic creation in all its forms. The chain sees art as a universal language that connects people and transforms spaces, and this philosophy is reflected in the design of its hotels, the selection of furniture, and the arrangement of its environments. Creativity and inspiration are experienced in every corner, offering guests an experience that goes beyond the conventional.

With an eye on the future, One Shot Hotels continues to grow and expand its presence in new destinations, while maintaining its commitment to art and culture. More than a decorative element, art is part of its essence and value proposition, creating spaces where each stay becomes an aesthetic and emotional experience.

ABOUT ANA SUÁREZ GISBERT. ART ADVISOR OF THE PROGRAM

Ana Suárez Gisbert holds a law degree from the Complutense University of Madrid, specializing in International Law and Foreign Trade of Art. She is an appraiser and judicial expert in art and antiques from Antonio de Nebrija University. She is a partner at the art appraisal firm Art Value Project.

She has carried out valuation work for important collections and insurance companies. For years, she has represented major international publications in the arts and design world, such as Frieze, Frieze Masters, and Gagosian, among others. Currently, she combines her work at the art appraisal firm with a project focused on art and sustainability for private companies and local governments.

Daniel Barrio. Guest artist of the third edition of OPEN BOOTH. Courtesy of the artist.

DESPIECE. PROTOCOLO DE MUTACIÓN

As part of the Art Madrid’26 Parallel Program, we present the third edition of Open Booth, a space conceived as a platform for artistic creation and contemporary experimentation. The initiative focuses on artists who do not yet have representation within the gallery circuit, offering a high-visibility professional context in which new voices can develop their practice, explore forms of engagement with audiences, and consolidate their presence within the current art scene. On this occasion, the project features artist Daniel Barrio (Cuba, 1988), who presents the site-specific work Despiece. Protocolo de mutación.

Daniel Barrio’s practice focuses on painting as a space for experimentation, from which he explores the commodification of social life and the tyranny of media approval. He works with images drawn from the press and other media, intervening in them pictorially to disrupt their original meaning. Through this process, the artist opens up new readings and questions how meaning is produced, approaching painting as a space of realization, therapy, and catharsis.

Despiece. Protocolo de mutación is built from urban remnants, industrial materials, and fragments of history, inviting us to reflect on which memories we inherit, which we consume, and which ones we are capable of creating. Floors, walls, and volumes come together to form a landscape under tension, where the sacred coexists with the everyday, and where cracks matter more than perfection.

The constant evolution of art calls for ongoing exchange between artists, institutions, and audiences. In its 21st edition, Art Madrid reaffirms its commitment to acting as a catalyst for this dialogue, expanding the traditional boundaries of the art fair context and opening up new possibilities of visibility for emerging practices.

Despiece. Protocolo de mutación emerges from a critical and affective impulse to dismantle, examine, and reassemble what shapes us culturally and personally. The work is conceived as an inseparable whole: an inner landscape that operates as a device of suspicion, where floors, walls, and volumes configure an ecosystem of remnants. It proposes a reading of history not as a linear continuity, but as a system of forces in permanent friction, articulating space as an altered archive—a surface that presents itself as definitive while remaining in constant transformation.

The work takes shape as a landscape constructed from urban waste, where floors, walls, and objects form a unified body made of lime mortar, PVC from theatrical signage, industrial foam, and offering wax. At the core of the project is an L-shaped structure measuring 5 × 3 meters, which reinterprets the fresco technique on reclaimed industrial supports. The mortar is applied wet over continuous working days, without a pursuit of perfection, allowing the material to reveal its own character. Orbiting this structure are architectural fragments: foam blocks that simulate concrete, a 3D-printed and distorted Belvedere torso, and a wax sculptural element embedded with sandpaper used by anonymous workers and artists, preserving the labor of those other bodies.

A white wax sculptural element functions within the installation as a point of sensory concentration that challenges the gaze. Inside it converge the accumulated faith of offering candles and the industrial residues of the studio, recalling that purity and devotion coexist with the materiality of everyday life. The viewer’s experience thus moves beyond the visual: bending down, smelling, and approaching its vulnerability transforms perception into an intimate, embodied act. Embedded within its density are sanding blocks used by artists, artisans, and laborers, recovered from other contexts, where the sandpaper operates as a trace of the effort of other bodies, following a protocol of registration with no autobiographical intent.

Despiece. Protocolo de mutación addresses us directly, asking: which memory do we value—the one we consume, or the one we construct with rigor? The audience leaves behind a purely contemplative position to become part of the system, as the effort of moving matter, documentary rigor, and immersive materiality form a body of resistance against a mediated reality. The project thus takes shape as an inner landscape, where floor, surface, and volume articulate an anatomy of residues. Adulteration operates as an analytical methodology applied to the layers of urban reality, intervening in history through theatrical and street advertising, architectural remnants, and administrative protocols, proposing that art can restore the capacity to build one’s own memory, even if inevitably fragmented.

ABOUT THE ARTIST

DANIEL BARRIO (1988, Cuba)

Daniel Barrio (Cienfuegos, Cuba, 1988) is a visual artist whose practice articulates space through painting, understanding the environment as an altered archive open to critical intervention. He studied at the Academy of Fine Arts of Cienfuegos (2004–2008), specializing in painting, and later at the Madrid Film School (ECAM, 2012–2015), where he studied Art Direction. His methodology integrates visual thinking with scenographic narrative.

His trajectory includes solo exhibitions such as La levedad en lo cotidiano (Galería María Porto, Madrid, 2023), Interiores ajenos (PlusArtis, Madrid, 2022), and Tribud (Navel Art, Madrid, 2019), as well as significant group exhibitions including Space is the Landscape (Estudio Show, Madrid, 2024), Winterlinch (Espacio Valverde Gallery, Madrid, 2024), Hiberia (Galería María Porto, Lisbon, 2023), and the traveling exhibition of the La Rioja Young Art Exhibition (2022).

A member of the Resiliencia Collective, his work does not pursue the production of objects but rather the articulation of pictorial devices that generate protocols of resistance against the flow of disposable images. In a context saturated with immediate data, his practice produces traces and archives what must endure, questioning not the meaning of the work itself but the memory the viewer constructs through interaction—thus reclaiming sovereignty over the gaze and inhabiting ruins as a method for understanding the present.