New Lounge Area in Art Madrid\'15 by Mad Lab and La Virgen.

La Virgen Craft Beer and the studio Mad Lab are responsible for designing and feeding the new Lounge Area of Art Madrid, a place to relax, to chat with friends and customers, and also to enjoy the best craft beer and the best design de Madrid.

 Mad Lab / Ediciones de diseño.

 

Mad Lab, founded by Antonio Serrano y Mar López, is a company that makes product design from the heart of the city and aims to provide a design culture in our country and around the world leaded by this perspective: "with what I have and what I know, what I can do? ". We have discovered that they can do many things.
 
Mad Lab works with a philosophy of sustainability in all its business areas, where products need to be durable, proven quality, made with certified and highly recyclable materials.
 

Estudio de Mad Lab y alguna de sus piezas, "La Butaquita" estará en Art Madrid'15.

 

Mad Lab team has designed a functional and eclectic space, with two ambients to eat something quick or to take a break, to close a deal, to read any of the art publications in Art Madrid or make a list of favorite works of fair and all surrounded by locally sourced wood, pine and oak of the country, and objects of study design.

 
La Virgen craft beer is one such company that has decided to revolutionize its industry, in this case the premium beer, and are committed to making the best beer, only the finest ingredients. No tricks, no rush.
 
The factory is the heart of La Virgen and a visit it is a must to understand his philosophy of life and work. They brew the traditional way, respecting the times of fermentation and rest, carefully selecting all the ingredients without losing his vision of modern and sustainable business.

Fábrica de La Virgen en Las Rozas (Madrid).

 

All machines are heated by biomass (olive stones), the grain feeds local livestock, hops Compost your garden... and so they get nectars as Jamonera, the Veraniega, the Madrid360 or the classical Madrid Lager. Come and try all of them this year in our Lounge Area.

 

The CEART opens this Thursday, November 14th in the room A an exhibition dedicated to this master of photography, which will be open to the public until February 9th. The show includes one of the artist's latest projects, focused on the hard work carried out by the miners of Serra Pelada, an open gold mine in the heart of Brazil where employees daily risked their lives.

Immigration, poverty, marginal life, slave labour, man's relationship with the land, the use of natural resources... are issues that have always fascinated Salgado. From the beginning of his career as a photographer, his work has opted to give visibility to the most disadvantaged groups and to create with his images a vivid and impressive visual story without fakes. With a raw black and white, this author's work transits between photo-reportage and naturalistic photography.

And the idea that permeates all his work is human dignity. Salgado portrays employees, miners and gatherers from a purely humanistic approach that wants to value their integrity, their strength and their resilience.

“If you photograph a human, so that he is not represented in a noble way, there is no reason to take the picture. That is my way of seeing things.”

Salgado entered this discipline long after completing his studies in economics between Brazil and the United States, and a doctorate in statistics in France. But in 1973 his life took a turn, and he decided to start his career as a photographer. He achieved to work at the Gamma Agency and Magnum Photos for more than 15 years until in 1994 he founded his own agency “Amazonas Imagen”.

With the “Gold” project, the photographer portrays a harsh reality that takes place in the Serra Pelada mine, a name given to a totally devastated and anarchically excavated mining enclave, the world's largest open-pit gold mine, through which more than 50,000 people have passed. In the heat of the legends about the mysterious “El Dorado”, the enthusiasm for this precious metal led to the development of strenuous exploitation practices for the workers and to originate tales of grief and glory, of human victory and defeat between the soil, the tunnels and the cargo baskets.

The CEART exhibition brings together Salgado's full portfolio in his characteristical black and white and large-format photographs that leave no one indifferent.