Art Madrid'25 – New Lounge Area in Art Madrid\'15 by Mad Lab and La Virgen.

La Virgen Craft Beer and the studio Mad Lab are responsible for designing and feeding the new Lounge Area of Art Madrid, a place to relax, to chat with friends and customers, and also to enjoy the best craft beer and the best design de Madrid.

 Mad Lab / Ediciones de diseño.

 

Mad Lab, founded by Antonio Serrano y Mar López, is a company that makes product design from the heart of the city and aims to provide a design culture in our country and around the world leaded by this perspective: "with what I have and what I know, what I can do? ". We have discovered that they can do many things.
 
Mad Lab works with a philosophy of sustainability in all its business areas, where products need to be durable, proven quality, made with certified and highly recyclable materials.
 

Estudio de Mad Lab y alguna de sus piezas, "La Butaquita" estará en Art Madrid'15.

 

Mad Lab team has designed a functional and eclectic space, with two ambients to eat something quick or to take a break, to close a deal, to read any of the art publications in Art Madrid or make a list of favorite works of fair and all surrounded by locally sourced wood, pine and oak of the country, and objects of study design.

 
La Virgen craft beer is one such company that has decided to revolutionize its industry, in this case the premium beer, and are committed to making the best beer, only the finest ingredients. No tricks, no rush.
 
The factory is the heart of La Virgen and a visit it is a must to understand his philosophy of life and work. They brew the traditional way, respecting the times of fermentation and rest, carefully selecting all the ingredients without losing his vision of modern and sustainable business.

Fábrica de La Virgen en Las Rozas (Madrid).

 

All machines are heated by biomass (olive stones), the grain feeds local livestock, hops Compost your garden... and so they get nectars as Jamonera, the Veraniega, the Madrid360 or the classical Madrid Lager. Come and try all of them this year in our Lounge Area.

 

At the most recent edition of Art Madrid, artist Luis Olaso (Bilbao, 1986), represented by Kur Art Gallery (San Sebastián), received the Residency Prize of the Art Madrid Patronage Program. This award, the result of a collaboration between Art Madrid, DOM Art Residence, and the Italian association ExtrArtis, enabled him to undertake an artistic residency in Sorrento (Italy) in August 2025.

Through initiatives like this, the fair reaffirms its support for contemporary creation—a commitment aimed at increasing artists’ visibility and strengthening art collecting through concrete actions such as acquisition prizes, recognition of emerging talents, and international residencies.


Artists in Residence. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.


The DOM & ExtrArtis 2025 Residency Program took place in Sorrento from August 1 to 31, 2025. The artists lived together at Relais La Rupe, a 16th-century villa surrounded by cliffs and centuries-old gardens, which became an ideal setting for experimentation and exchange.

In this edition, residents worked around the theme “Reimagining Genius Loci”, an invitation to reflect on how the movement of people and traditions transforms the “spirit of place.” During the residency, DOM organized two public group exhibitions: the first to present the artists’ previous work, and the second to showcase the projects developed in Sorrento.


Work by Luis Olaso. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.


Luis Olaso’s work moves between expressionist figuration and abstraction, always employing a pictorial language charged with strength and emotion. Initially self-taught, he later graduated in Fine Arts and has developed a solid international career, with exhibitions at venues including JD Malat (London) and Makasiini Contemporary (Turku, Finland), and participation in fairs such as Untitled Miami, Estampa, and Art Madrid itself.

His work is part of prestigious collections, including the Tokyo Contemporary Art Foundation, Fundación SIMCO, and the Provincial Council of Bizkaia, and has been recognized in competitions such as the Reina Sofía Prize for Painting and Sculpture and the Ibercaja Young Painting Prize.

In Sorrento, Olaso found a unique context to expand his pictorial research, engaging in dialogue with the Mediterranean landscape and the region’s historical heritage. The residency provided him with time, resources, and a framework for exchange with other international artists, fostering the production of new works that were later presented in the group exhibitions organized by DOM.


Luis Olaso working on his project. DOM & ExtrArtis. Image courtesy of DOM.

Luis Olaso’s experience at DOM Art Residence concluded with a public showcase of the works produced, reinforcing his presence on the international circuit and consolidating his position as one of the most prominent Basque artists on the contemporary scene.


Through initiatives such as this, Art Madrid demonstrates its active role as a platform for direct support of contemporary creation, creating opportunities for research, production, and intercultural dialogue that extend beyond the fair itself and accompany artists in their professional development.