New Lounge Area in Art Madrid\'15 by Mad Lab and La Virgen.

La Virgen Craft Beer and the studio Mad Lab are responsible for designing and feeding the new Lounge Area of Art Madrid, a place to relax, to chat with friends and customers, and also to enjoy the best craft beer and the best design de Madrid.

 Mad Lab / Ediciones de diseño.

 

Mad Lab, founded by Antonio Serrano y Mar López, is a company that makes product design from the heart of the city and aims to provide a design culture in our country and around the world leaded by this perspective: "with what I have and what I know, what I can do? ". We have discovered that they can do many things.
 
Mad Lab works with a philosophy of sustainability in all its business areas, where products need to be durable, proven quality, made with certified and highly recyclable materials.
 

Estudio de Mad Lab y alguna de sus piezas, "La Butaquita" estará en Art Madrid'15.

 

Mad Lab team has designed a functional and eclectic space, with two ambients to eat something quick or to take a break, to close a deal, to read any of the art publications in Art Madrid or make a list of favorite works of fair and all surrounded by locally sourced wood, pine and oak of the country, and objects of study design.

 
La Virgen craft beer is one such company that has decided to revolutionize its industry, in this case the premium beer, and are committed to making the best beer, only the finest ingredients. No tricks, no rush.
 
The factory is the heart of La Virgen and a visit it is a must to understand his philosophy of life and work. They brew the traditional way, respecting the times of fermentation and rest, carefully selecting all the ingredients without losing his vision of modern and sustainable business.

Fábrica de La Virgen en Las Rozas (Madrid).

 

All machines are heated by biomass (olive stones), the grain feeds local livestock, hops Compost your garden... and so they get nectars as Jamonera, the Veraniega, the Madrid360 or the classical Madrid Lager. Come and try all of them this year in our Lounge Area.

 

“Everything that reduces art to a subjective, subconscious and spiritual discourse is a total adulation that discredits the art world”

Lino Lago looking forward inspiration in daily life to create a painting with a great conceptual load. In his most recent series entitled Fake Abstract, which he will exhibit at Art Madrid with the Moret Art Gallery, he plays with the characteristic elements of abstract painting: line and colour, where under a painting of flat colours they are guessed, through lines, famous classic portraits.

 

His work has been exhibited in renowned national and international spaces such as the Flint Institute of Michigan and the outstanding George Adams Gallery in New York and has participated in important fairs such as Arco, Art Miami or Art Fair “SH Contemporary 09″ from Shanghai.

 

Moret Art brings your production back to the Fair. How do you feel your work fits in Art Madrid?

Works of art today reflect the individualism of their authors; works of art are mobile, they travel and fit anywhere. Needless to say that this individualism is a generalized feature. There is another more academic art which is institutionalized art, less free. Art in Institutions and Government museums is the only one that has reliable regulated guidelines when it comes to “fit” in such places. In this case I normally refer to propaganda art. Art Fairs are generally perfect places to find free art (if that were possible, or made sense to some extent, or if we understand art as a social phenomenon based on liberty.)

 

In your work we can perceive the questioning of the glance as an abstract concept. How do you think contemporary art is viewed today?

There is a social stream that views art with some criticism and skepticism. I think this is healthy and it has a foundation that we do not want to analyze in depth. If we compared it to some other areas we would understand why. For example, in sports we can clearly see a more normal “justice.” He who is objectively faster or stronger wins. Talent in the sports world is something evident and because of that sports are disdained by the world of art. I believe anyone can reach their own conclusions. By all means Art is (in theory) an intellectual phenomenon, which does not mean that art turns intelligent anyone who approaches it, just as anyone who touches a soccer ball is not a Maradona. As an intellectual phenomenon it is impossible for art not to have lots of misguided argumentations, false judgments, sophistry, and hot air.

Your work has been recognized internationally on many occasions… Do you believe that artistic recognition is a dynamic facet?

More than dynamic. The results an artist needs are the sequel of the relationship between the artist and his work and society. This is something that is not learnt in any university.

 

As an artist, what do you feel committed to?

With liberty. This word has almost been shunned from the paraphernalia of today’s art. I am very critical with official art which is nothing but academe. In my work I introduce 19th-century academe as an ironic way of pointing out this problem: I believe that postmodern education and philosophy have been, and still are, a hoax that has diminished the intellectual capability of the humanities.

 

Criticism through irony over a great technical mastery is your hallmark. Although you have a diverse production… do you feel a unity in your work as a whole? Is that generated consciously or is it a natural artistic trait?

In my case I am aware of it. Besides, it is the process of hard work. To speak of naturalness, and above all to speak of unconsciousness is an aberration. Whatever reduces art to a subjective subconscious or spiritual discourse is an all-out sham that discredits the world of art.

 

Do you believe that artistic originality is getting to be difficult to find? Is it there where the value of your work rests?

I believe so. Although the difficulty here is to decide what to be original means. In times where the cultural predominance is in the hands of the passing anecdote, the emptiness, and the all goes… perhaps originality might be something else, right?

 

The gallery Moret Art will present the recent art works of the artists: Daniel Sueiras, Xurxo Gómez-Chao, Miguel Piñeiro, Pilar Diez