Art Madrid'23 – New Lounge Area in Art Madrid\'15 by Mad Lab and La Virgen.

La Virgen Craft Beer and the studio Mad Lab are responsible for designing and feeding the new Lounge Area of Art Madrid, a place to relax, to chat with friends and customers, and also to enjoy the best craft beer and the best design de Madrid.

 Mad Lab / Ediciones de diseño.

 

Mad Lab, founded by Antonio Serrano y Mar López, is a company that makes product design from the heart of the city and aims to provide a design culture in our country and around the world leaded by this perspective: "with what I have and what I know, what I can do? ". We have discovered that they can do many things.
 
Mad Lab works with a philosophy of sustainability in all its business areas, where products need to be durable, proven quality, made with certified and highly recyclable materials.
 

Estudio de Mad Lab y alguna de sus piezas, "La Butaquita" estará en Art Madrid'15.

 

Mad Lab team has designed a functional and eclectic space, with two ambients to eat something quick or to take a break, to close a deal, to read any of the art publications in Art Madrid or make a list of favorite works of fair and all surrounded by locally sourced wood, pine and oak of the country, and objects of study design.

 
La Virgen craft beer is one such company that has decided to revolutionize its industry, in this case the premium beer, and are committed to making the best beer, only the finest ingredients. No tricks, no rush.
 
The factory is the heart of La Virgen and a visit it is a must to understand his philosophy of life and work. They brew the traditional way, respecting the times of fermentation and rest, carefully selecting all the ingredients without losing his vision of modern and sustainable business.

Fábrica de La Virgen en Las Rozas (Madrid).

 

All machines are heated by biomass (olive stones), the grain feeds local livestock, hops Compost your garden... and so they get nectars as Jamonera, the Veraniega, the Madrid360 or the classical Madrid Lager. Come and try all of them this year in our Lounge Area.

 

In the year 2020 in the heart of Barcelona a wandering gallery was born, the same one that in February 2021 would debut at Art Madrid with an exhibition proposal focused on contemporary portraits; with this subject matter it would manage to create a powerful dialogue between artwork and audience and make the seal Inéditad remain in the history of the event that contained it.

Jean Carlos Puerto. Protección. Oil and copper leaf on wood. 60 x 48. 2021. Image courtesy of the gallery.

Since that first time and until today, the wandering gallery has managed to build projects on otherness, has repositioned in the spotlight the discourses on the LGTBIQ+ collective, has consolidated a group of artists who share its principles of resilience and empathy and the best thing is that it continues to bet from the professionalism and commitment to give voice to the difference.

Claudio Petit-Laurent.. El Joven de la Perla. Oil on wood. 30 x 30 cm. 2023. Image courtesy of the gallery.

Inéditad Gallery, thanks to its founder Luis López, its collaborators and the infinite possibilities manifested in the works of the artists it represents, is a gallery that has demonstrated its capacity and courage to stimulate the sensibility of the public through art and seduce a generation that moves between the glass window and the analogical story. Inéditad is a nomadic gallery that has gathered around it a community of artists and has moved the context with exhibition projects that think about LGTBIQ+ art without prejudices.

Pepa Salas Vilar. Las marcas del arcoiris. Oil on canvas. 40 x 50 cm. 2022. Image courtesy of the gallery.

Pride and Prejudice was inaugurated. An exhibition that brings together the works of sixteen artists: Abel Carrillo, Alex Domènech, Carlos Enfedaque, Silvia Flechoso, Jamalajama, Daniel Jaén, Claudio Petit-Laurent, Jean Carlos Puerto, Fernando Romero, Pablo Rodríguez, Pepa Salas Vilar, Jack Smith, Pablo Sola, Bran Sólo, Elia Tomás and Utürüo. Painting, illustration, photography and digital art are the manifestations that bring into dialogue around fifty neatly threaded pieces, in a discursive line that discusses such a latent phenomenon as discrimination. To achieve this, the artists invited to the exhibition question themselves whether: Does discrimination exist within the LGTBIQ+ collective?

Pride and Prejudice Official Poster. Image courtesy of the gallery.

With approaches on and from the body, the proposal invites to celebrate diversity, proposes to question and self-question the prejudices and attitudes of society against the collective. Pride and Prejudice is a space for dialogue about the constructs imposed on us by society. It is also an oasis in which to deconstruct with tolerance and respect the subjectivities that sometimes prevent us from approaching the production of the participating artists, simply because "the beautiful" does not fit in an androgynous body. The subjugation of stereotypes are pressed with determination to find the beauty of diversity in other palpable facets of reality.

Pablo Sola. All men are dogs. Photography. 2014. Image courtesy of the gallery.

Throughout these three years Inéditad has stimulated the vindictive projection towards bad practices, has questioned estates around the LGTBIQ+ body and the most admirable thing, is that these capacities have resurfaced around the dialogue and the visual narrative of the stories that are told from the visual: Artworks that are people, art that is, per se, humanity. Overcome impositions and accept what is different in order to continue fighting against homophobia, biphobia, lesbophobia or transphobia and defend the equal rights that all the acronyms of the collective deserve in our community.

That's Pride and Prejudice: One creature, the happiest in the world. And maybe other projects and other people have said it - or felt it - before, but none so fairly.

Silvia Flechoso. Hola, soy maricón. Oil on canvas. 73 x 54 cm. 2023. Image courtesy of the gallery.

From June 8th until June 22nd you can visit Pride and Prejudice. Carrer de Palau núm. 4. Canal Gallery space. Barcelona.