Art Madrid'25 – Art Magazines in Art Madrid\'15

CURADOR, Juxtapoz, INPUT, Mapping Residencies, Tendencias del Mercado, ... Art Madrid'15 supports the invaluable work of the specialized art magazines and makes them fit into your space and your program.
 
We have luxury collaborators, some with long history and other newborns but all share a passion for information and communication of culture and contemporary art and the love - almost fetishistic - to the paper edition. Art Madrid'15 in its space Crystal Gallery, has reserved a space for some of these publications.
 

Cover nº3, INPUT.

Among the newcomers it is the magazine INPUT who just released her third number on paper after checking their success with it's online magazine. It is a publication of contemporary culture that "promotes art as a language Overall, manifestation of freedom and dialogue". In its space at the fair, in the new Lounge Area, input will expose some of its Page Specific, magazine pages customized by Serzo, Françoise Vanneraud Luis Vasallo or Julia Mariscal. They will be on sale, so it's a good opportunity to take a single piece.

 

Page Specific by Françoise Vanneraud and Jose Luis SERZO.

CURADOR was born to create a new magazine format, a new way to generate and disseminate culture, going throught the art gallery and  becoming a paper museum where artists from various fields exposed his work, curated by different professionals each time.
 
The publication aims to become a major platform, both on paper and online, for the work of artists from the world of photography, illustration, design, publishing, architecture, film and any of the various disciplines encompassing art . Following the success of its digital version, CURADOR launches its printed version during the Madrid Art Week. In Art Madrid, CURADOR will show some works of some of the artists Rocio Montoya, Ernesto Artillo, Jorge Flores or Gustavo Lacerda.
Obras de Rocío Montoya ("Nosotros") y de Ernesto Artillo (“Ernesto Artillo, Curador y Holzweiler”).

 

Alongside the novice publications, two with longest running.
 
Juxtapoz, American monthly magazine founded in 1994, specializing in graphic design, urban art and illustration and has become the bible of underground contemporary art will be in our space with its number of February edition of Juxtapoz Latin America and with original work of some of his illustrators and artists.
 
 
Tendencias del Mercado del Arte is one of the oldest journals in our country. Founded in 2007, monthly, and distributed in 10 countries is the most influential Spanish magazine about art and collectibles. Directed by Vanessa Garcia-Osuna, Tendencias... is rigorous, entertaining and stylish design, "an indispensable tool for the connoisseur, the novice collector or simple art lover" as they say from the newsroom. Their exclusive content are produced by prestigious firms and offer a privileged view over the art in all its forms: from classical antiques to the latest trends in contemporary art.
 

On Wednesday February 25, Art Madrid also promotes the presentation of Mapping Residencies # 2 within the Parallel Program activities at the fair.

 

Mapping Residencies is the first printed magazine specializing in artist residencies and contemporary creation. The first issue was dedicated to creating alternative spaces in New York and now the focus is 'Networks'. What does networking for organizations and artists? In a global art system, what opportunities for artists to build professional networks? How is it decisive in his artistic practice? During the presentation, the magazine team will also discuss the general objectives of the magazine; what interest offers studio residency programs, which contribute to contemporary creation, and what is the bet Residencies Mapping to create an editorial project. At the presentation will intervene Alejandro Botubol, visual artist participating in residency programs in the United States (New York) and Spain and contributor to the magazine.

 

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.