Art Magazines in Art Madrid\'15

CURADOR, Juxtapoz, INPUT, Mapping Residencies, Tendencias del Mercado, ... Art Madrid'15 supports the invaluable work of the specialized art magazines and makes them fit into your space and your program.
 
We have luxury collaborators, some with long history and other newborns but all share a passion for information and communication of culture and contemporary art and the love - almost fetishistic - to the paper edition. Art Madrid'15 in its space Crystal Gallery, has reserved a space for some of these publications.
 

Cover nº3, INPUT.

Among the newcomers it is the magazine INPUT who just released her third number on paper after checking their success with it's online magazine. It is a publication of contemporary culture that "promotes art as a language Overall, manifestation of freedom and dialogue". In its space at the fair, in the new Lounge Area, input will expose some of its Page Specific, magazine pages customized by Serzo, Françoise Vanneraud Luis Vasallo or Julia Mariscal. They will be on sale, so it's a good opportunity to take a single piece.

 

Page Specific by Françoise Vanneraud and Jose Luis SERZO.

CURADOR was born to create a new magazine format, a new way to generate and disseminate culture, going throught the art gallery and  becoming a paper museum where artists from various fields exposed his work, curated by different professionals each time.
 
The publication aims to become a major platform, both on paper and online, for the work of artists from the world of photography, illustration, design, publishing, architecture, film and any of the various disciplines encompassing art . Following the success of its digital version, CURADOR launches its printed version during the Madrid Art Week. In Art Madrid, CURADOR will show some works of some of the artists Rocio Montoya, Ernesto Artillo, Jorge Flores or Gustavo Lacerda.
Obras de Rocío Montoya ("Nosotros") y de Ernesto Artillo (“Ernesto Artillo, Curador y Holzweiler”).

 

Alongside the novice publications, two with longest running.
 
Juxtapoz, American monthly magazine founded in 1994, specializing in graphic design, urban art and illustration and has become the bible of underground contemporary art will be in our space with its number of February edition of Juxtapoz Latin America and with original work of some of his illustrators and artists.
 
 
Tendencias del Mercado del Arte is one of the oldest journals in our country. Founded in 2007, monthly, and distributed in 10 countries is the most influential Spanish magazine about art and collectibles. Directed by Vanessa Garcia-Osuna, Tendencias... is rigorous, entertaining and stylish design, "an indispensable tool for the connoisseur, the novice collector or simple art lover" as they say from the newsroom. Their exclusive content are produced by prestigious firms and offer a privileged view over the art in all its forms: from classical antiques to the latest trends in contemporary art.
 

On Wednesday February 25, Art Madrid also promotes the presentation of Mapping Residencies # 2 within the Parallel Program activities at the fair.

 

Mapping Residencies is the first printed magazine specializing in artist residencies and contemporary creation. The first issue was dedicated to creating alternative spaces in New York and now the focus is 'Networks'. What does networking for organizations and artists? In a global art system, what opportunities for artists to build professional networks? How is it decisive in his artistic practice? During the presentation, the magazine team will also discuss the general objectives of the magazine; what interest offers studio residency programs, which contribute to contemporary creation, and what is the bet Residencies Mapping to create an editorial project. At the presentation will intervene Alejandro Botubol, visual artist participating in residency programs in the United States (New York) and Spain and contributor to the magazine.

 

 

Among the specialised professional profiles that we find in the cultural sector, and more specifically, in the field of visual arts, one of the most recent occupations is that of the curator. The ‘80s put attention on the role of the artist, with its innovative character and the enhancement of its figure as an essential articulator of creative proposals, while the end of the century moved the interest towards the exhibition centres themselves and their work as custodians of current production and as spaces to accommodate all proposals. The change of millennium strongly introduced in this panorama the role of the curator. Perhaps together with a social identity crisis, perhaps with the complexity that contemporary projects are currently acquiring, the need for building, articulating and delving into artistic discourses became evident.

Although the functions entrusted to this profession are not entirely new, since previously they belonged to conservatives, critics or experts according to the themes, the role has gained solidity because it combines all these purposes while allowing the specialisation of other professionals in their fields of competence. Now, as some curators themselves point out, the genuine spirit of this figure, who was born to facilitate the understanding of the discourse, create narratives within a sometimes chaotic and scattered context, mediate between the works and the spectator and create bridges between contemporary art and society.

The art of our day raises a multitude of unknowns for the visitor who must face proposals many times away from the aesthetic standards, which gives way to uncertainty and confusion; but, in turn, these works employ a closer language, materials and even compositions detached from the sophistication and the technical display of yesteryear, something that, far from favouring proximity to the message, generates some distancing. What we have just described is part of the very essence of current art. The questioning of the formalist guidelines and the recourse to tangible elements that are more utilitarian than embellishing are the new criteria of creation, where, above all, the message to be conveyed stands out.

Likewise, another inherent characteristic of the work of our time is the artists' concern for more immediate themes, for social, political and economic issues that seek to create a narrative and conceptual revulsion, leaving behind the aesthetic priority or, rather, making of the message its own aesthetic. In this context, strange as it may seem, contemporary creation encounters a linguistic barrier hindering the viewer's understanding. And to this circumstance, the abundant current production is added, covering a wide range of themes that are nothing more than a transcript of our diverse and globalised society.

The curator helps to facilitate this understanding by articulating a coherent discourse that allows the grouping of related ideas to set up the message. This requires to have an in-depth knowledge of the current state of the art, the lines of work of the creators, the most recent aesthetic proposals and the real demands of society to bridge the dialogue and allow the approach to art. If art deals with the same issues that concern us all, how can we not share its postulates? Cultural mediation requires the work of the curators to open a small window for reflection and to enable a space for exchange and idea generation. We share the thought that José Guirao expressed in a recent interview: "The curator is someone who reveals something new, and it would be a mistake for curators to become managers."

Understood this way curator’s role, many institutions have joined the trend of creating specific calls for new professionals to give light to their proposals. Let us remember, as an example, the call "Unpublished" of La Casa Encendida, or "Curator wanted", of the Community of Madrid or the call of Curating of La Caixa.