Art Madrid'26 – MOMENTUM: AN AUGMENTED REALITY EXPERIENCE (AR) AT ART MADRID'25

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MOMENTUM: AN AUGMENTED REALITY EXPERIENCE (AR) AT ART MADRID'25

From March 5 to 9, Montalbán street will transform into an immersive digital environment with Ciudad Sutil, an innovative augmented reality experience led by multimedia artist Susi Vetter. This project is curated in collaboration with CRU and is part of the parallel program of Art Madrid'25. The proposal invites the public to explore an alternative layer of reality through technology, offering a sublimated vision of the urban environment and the city's landscape.


Momentum. Digital scketch. WIP.


Ciudad Sutil: A new way of inhabiting urban space.

Ciudad Sutil is a program that proposes ephemeral artistic interventions in public spaces, exploring new ways of inhabiting and perceiving the city. Through digital art and augmented reality, it seeks to reveal hidden layers of the urban environment, questioning the rigidity of the built landscape and opening spaces for imagination and reflection on our relationship with the city and nature.


Susi Vetter. Momentum. AR Art Installation. Technologies used: Adobe After Effects & Photoshop, Procreate, Blender. Processor: 8th Wall. 2025.


Momentum: Redefining the relationship between City and Nature

In Momentum, the urban landscape with its ordered architecture, paved streets, and precise geometry suddenly opens up to reveal a living canvas that challenges our perception of city spaces. At the end of the street, a forest emerges between the buildings. From this wild growth, a giant mask arises, initially blank and inert, which is pushed upward toward a triangulated glass ceiling, reminiscent of the Galería de Cristal of the Palacio de Cibeles. The mask remains suspended there, between the artificial world below and the contained sky above.

Its eyes slowly open, as if seeing the world for the first time. From one of them, tender plants begin to sprout, initially shy, then with increasing vigor, transforming the sterile façade into a living, organic entity.

As nature claims the mask, the glass ceiling above it – that meticulous human attempt to frame the sky – begins to crack. Fragments of glass fall like rain, breaking the barrier between the built space and the open air. The mask, now covered in vegetation, slowly descends until it disappears.


Momentum. Digital scketch.


A reflection about the urban future

This augmented reality experience invites us to reconsider our relationship with the natural world in urban environments. The street, with its rigid lines and concrete certainty, becomes a space for exploration to imagine new forms of coexistence between the built and the organic. The mask symbolizes our artificial relationship with nature — how we perceive ourselves as separate from the wild, until nature finds ways to break into our spaces.

In the age of the Anthropocene, where human impact shapes every ecosystem, Urban Rewilding questions whether our future lies in continuous separation or in seeking new ways of coexistence between our built world and natural systems. As the boundaries between the city and the forest blur in this augmented reality experience, we glimpse possibilities for urban spaces where nature is not just a contained or decorative element, but an essential and transformative force.


Technology and creative process

The piece Momentum has been developed using various digital tools, including Adobe After Effects, Photoshop, Procreate, and Blender. Its processing is based on the 8th Wall platform, allowing for a seamless and immersive integration of virtual elements into the urban landscape.


Susi Vetter. Invited artist at Ciudad Sutil.


About the artist: Susi Vetter

Susi Vetter is an illustrator and multimedia artist based in Berlin. Her work focuses on telling immersive stories that blur the boundaries between physical and digital realities. Her tools include the web, augmented reality, and map projections, with the aim of creating experiences that invite reflection on the relationship between humans and their environment.

From March 5th to 9th, at Montalbán street 1, at the entrance of the Galería de cristal of the Palacio de Cibeles, you can enjoy Momentum.



ART MADRID '26: 21 YEARS OF CONTEMPORARY ART



In 2026, Art Madrid will celebrate its 21st edition, further consolidating its position as a leading contemporary art fair in Spain. From 4 to 8 March, the fair will bring together thirty-five national and international galleries at the Galería de Cristal of the Palacio de Cibeles. Returning to its date during Madrid Art Week, Art Madrid reaffirms its pioneering role by expanding the fair calendar and offering an open and enriching dialogue in which diverse artistic proposals coexist.


Throughout its history, Art Madrid has established itself as a leading presence in the contemporary art scene. It is renowned for its commitment to promoting both emerging and established galleries, and for its dedication to making contemporary art accessible to a diverse range of audiences.

Far from being a fair curated under a single curatorial line, Art Madrid promotes diversity in its offering, respecting the identity of each exhibitor and promoting a plural creative ecosystem that reflects the richness and differences of the current art scene.


Art Madrid '25. Photo by Lucas Amillano


GALLERY PROGRAM: AN ACTIVE MAP OF CONTEMPORARY CREATION


The Gallery Program is at the heart of Art Madrid’26. For this edition, thirty-five national and international galleries will participate in a space that celebrates experimentation, hybrid languages, and the latest artistic production. The selection of proposals constitutes a representative mosaic of the aesthetics, discourses, and contemporary practices that are shaping the present of art in Europe.

The Galería de Cristal of the Palacio de Cibeles will once again be transformed into a dynamic space where the exhibitions interact with each other, inviting the public to explore visual narratives that show the evolution of contemporary languages. Works that experiment with new media, formal investigations that reformulate traditional techniques, pieces that reflect on the links between technology and humanity, and poetic approaches that explore territory, identity, or memory make up a plural, stimulating journey open to multiple interpretations.

Art Madrid also continues to strive to become a platform for discovery, allowing both professionals and visitors to identify new voices and consolidate relationships with artists who are already emerging as leaders within the contemporary cultural landscape.


Art Madrid '25. Photo by Lucas Amillano


NATIONAL AND INTERNATIONAL EXHIBITORS

Thirty-five galleries are participating in this edition, twenty-seven of which are returning after finding the fair to be a favourable environment in which to strengthen connections, increase visibility and promote their artists' work on an international scene.

Twenty-six of these are Spanish galleries from various regions of the country: 3 Punts Gallery (Barcelona), Alba Cabrera Gallery (Valencia), Aurora Vigil-Escalera (Gijón), CLC ARTE (Valencia), DDR Art Gallery (Madrid), Est_ArtSpace (Madrid), g • gallery (Barcelona), Galería Arancha Osoro (Oviedo), Galería BAT alberto cornejo (Madrid), Galería Beatriz Pereira (Plasencia), Galería Carmen Terreros (Zaragoza), Galería Espiral (Noja), Galería La Mercería (Valencia), Galería Luisa Pita (Santiago de Compostela), Galería María Aguilar (Cadiz), Metro Gallery (Santiago de Compostela), Rodrigo Juarranz Gallery (Aranda de Duero), Sigüenza Gallery (Sigüenza), Gerhardt Braun Gallery (Palma de Mallorca | Madrid), Inéditad Gallery (Barcelona), Kur Art Gallery (San Sebastián), LAVIO (Murcia | Shanghai), Moret Art (A Coruña), Pigment Gallery (Barcelona), Shiras Galería (Valencia) and Uxval Gochez Gallery (Barcelona). This selection of galleries highlights the importance of the Spanish scene and its contribution to the development of the contemporary cultural ecosystem.


Art Madrid '25. Photo by Lucas Amillano


The nine international galleries participating in this edition are: Banditrazos Gallery (Seoul, South Korea), Collage Habana (Havana, Cuba), Galeria São Mamede (Lisbon, Portugal), Galerie ONE (Paris, France), KANT Gallery (Copenhagen, Denmark | Palma de Mallorca, Spain), Loo & Lou Gallery (Paris, France), Nuno Sacramento Arte Contemporânea (Ílhavo, Portugal), Trema Arte Contemporânea (Lisbon, Portugal) and Yiri Arts (Taipei, Taiwan). Their participation broadens the fair's international reach, promoting creative and conceptual exchange between diverse artistic perspectives.

In addition, eight new galleries have been added to the list of exhibitors:

Banditrazos Gallery (Seoul, South Korea), Est_ArtSpace (Madrid, Spain), g • gallery (Barcelona, Spain), Galería Beatriz Pereira (Plasencia, Spain), Galerie ONE (Paris, France), Galería Sigüenza (Sigüenza, Spain), Gerhardt Braun Gallery (Palma de Mallorca | Madrid, Spain) and KANT Gallery (Copenhagen, Denmark | Palma de Mallorca). These additions reinforce Art Madrid's commitment to continuous renewal and openness to spaces that are exploring new approaches to contemporary art.


Art Madrid '25. Photo by Lucas Amillano


PARALLEL PROGRAM: A REFLECTION ON THE ‘SPECIES’ OF SPACES


One of the great attractions of Art Madrid is its Parallel Program, which this time delves into the notions of: ‘Fragments, relationships, and imaginary distances.’ This approach turns the fair into an expanded space, where art, audience, architecture, and memory converge. Thus, the Parallel Program proposes a critical approach to the container of the event itself. Taking as a reference the reading of Species of Spaces by Georges Perec (Perec, Georges. Species of Spaces. Montesinos, 2004), it adopts a marked interest in the everyday, that which usually goes unnoticed, the infra-ordinary, giving each corner of the venue its own narrative value.

Another of the conceptual references of this edition is based on an analysis of Édouard Glissant's Poetics of Relation (Glissant, Édouard. Poetics of Relation; Prologue by Manuel Rebón. - 1st ed. - Bernal: Universidad Nacional de Quilmes, 2017.), which advocates the coexistence of differences and the importance of non-totalizing links, which are extrapolated to the art system, proposing an understanding of it as a network of exchanges and connections that respect the uniqueness of each cultural practice and actor.

‘Imaginary distances,’ understood as subjective journeys and affective cartographies traced by visitors, thus become the conceptual axis that articulates this program. This perspective transforms the Fair into an experience that goes beyond visual contemplation, turning it into a territory that can be collectively reconstructed, without losing sight of the paths travelled by the individuality of each voice.

In this edition, the Parallel Program encourages visitors to engage with the space and its projects, turning contemplation into an opportunity to question and interact with things that might otherwise go unnoticed in everyday life.


Art Madrid '25. Photo by Lucas Amillano


In the preview and during Art Week, Art Madrid'26 offers a range of experiences that allow the public to get closer to the creative process and practices of the participating artists. Among the returning initiatives are the Interview Program, Curated Walkthroughs, the third edition of Open Booth, dedicated to emerging creation, the presentation of Espacio Nebrija, a university project in collaboration with Nebrija University, alongside the fair’s established Performance Cycle.

In addition, the One Shot Collectors Program and the second edition of the Patronage Program are back. These initiatives seek to strengthen the bond between collectors, artists, and the public, promoting ethical, informed, and responsible practices in collecting and patronage.


Art Madrid '25. Photo by Lucas Amillano


Art Madrid'26 has established itself as a dynamic meeting place, where diverse experiences, discourses, and practices converge. Far from being a fair curated under a single curatorial line, Art Madrid promotes diversity as a structuring principle, respecting the identity of each exhibitor and fostering a plural creative ecosystem. This plurality is not merely formal, but translates into a network of practices, languages, and perspectives that reflects the complexity, richness, and tensions of the contemporary art scene, consolidating the fair as a catalyst for cultural relations, an observatory of emerging trends, and an international reference point for the Spanish art scene.

WELCOME TO ART MADRID'26