Art Madrid'26 – ANTONIO OVEJERO: COSTUMBRIST PULSIONS

Antonio Ovejero

CONVERSATIONS WITH MARISOL SALANOVA. INTERVIEW PROGRAM. ART MADRID'25

Antonio Ovejero (Valencia, 1999) explores memory and the retrieval of scenes that dwell in our collective imagination, focusing on the sublime aspects of everyday life. He is fascinated by women adorned with jewelry and large bags, dresses with geometric patterns, and extravagant hairstyles that bridge different eras. Through a kitsch aesthetic, he seeks the ostentatious in attire, the conspicuous, and the pretentious, elements that are often more common and closer than one might expect.

His portraits often highlight the hands, revealing details and the objects they hold, such as a retro handbag. The use of print as an identity and aesthetic tool is a recurring element in his work. For him, the combination of age, the everyday, and elegance forms a constant image. He defines his pictorial project as a neo-pop costumbrista.

What role does experimentation play in your creative process?

I believe experimentation is crucial for any artist, as it is the means by which you discover how to represent what you wish to convey. Since I began painting, I have used various techniques to achieve the results I was looking for.

Oil painting dominates my work. I've always favored this medium because I feel more comfortable with it, and it delivers the results I want. However, when I decided to incorporate printmaking, I sought ways to present it in a more contemporary manner. Initially, I chose photographic transfer because it seemed like an interesting resource that complemented oil painting well. But I later realized I wanted the work to be entirely plastic, with painting as the dominant element. That’s when I began working with silkscreen, a printing technique that allowed for more precise results and integrated well with oil painting.

For this technique, I used acrylic paint because it dries faster and provides a greater margin for error, although it requires a lengthy process that involves more than just painting. This is when I discovered stenciling, a method where I create designs in Illustrator and then cut them out with a laser cutter. Stenciling makes the painting more organic and faster. So, I continue to search and experiment until I find the right means to complete a painting.

I believe using different techniques within one work greatly enriches it. Currently, I am focused on finding a direct way to combine brushstrokes with prints. I am experimenting with animal prints, which are more organic and forge a direct link between the painting and the act of painting itself.


Always matching bags and heels. 2024. Oil on panel. 180 x 140 cm.


What are your references?

To discuss my references, I think I need to divide them into those within my environment and those from outside. I was born into a family where my father was a painter, and my brother Miguel Ángel is also a painter, so painting has been present since my early years. Additionally, my mother always supported my dedication to the art world, and I spent a lot of time with my grandmother, who was a seamstress. Therefore, anything related to textiles, scraps, and printmaking has always caught my attention, and I have tried to capture it in my work.

As for external references, in painting, I think of artists like Marten Ant and David Storey, who work with photographic archives, or Juan Ugalde, who intervenes in photographs to create new narratives, or Gerhard Richter, whose painting is closely linked to photography. I find the union of photography and painting very interesting. I also think that my work has a strong connection with certain cinematic or photographic influences. In this respect, I highlight Martin Parr, a photographer who captures everyday scenes at the beach, focusing on details like wrinkled hands.

Another reference is Eric Persona, a Milanese photographer who explores daily life from a perspective that blends the extravagant with the mundane, creating very interesting images. I am also inspired by Thandiwe Muriu, a Kenyan photographer who creates images in which prints merge with the model, making prints a symbol of identity for Kenyan women.

As I mentioned earlier, my painting has a close connection to cinema, which is why I always think of Marisa Paredes, especially in Almodóvar’s films, where she portrays a woman with a tough life but remains elegant and sublime, something I try to reflect in the female figures I paint. In this sense, Almodóvar is an important cinematic reference. I also think my work mirrors the interplay of patterns and colors in his films. Another reference is Paolo Sorrentino, an Italian filmmaker who blends the glamorous with the everyday, the extravagant with the costumbrista, concepts I also try to incorporate into my work, just as Fellini captured a strange everydayness.

I believe all these references have a direct influence on me and help me create the imaginary I aim to represent in my work.


Your leather bag. 2024. Oil on panel. 180 x 140 cm.


How important is gesture in your portraits?

Throughout my work, I have explored portraiture from various angles, especially in the "Señoras" project, where I wanted to use the portrait as a collective stamp representing the women it portrayed, so that a figure like Conchita or Paca would symbolize all the women of that generation. I think the gesture in the portrait is very important, something I tried to emphasize in my work. Also, depending on how you portray a person, you can convey different things.

For instance, a grimace, a lascivious or defiant look, is also a form of narration within the work. But now, I use portraiture in a different way. I believe that portraying people can also be done by showing the elements that make them up. For example, I now work with close-up shots where elements such as handbags, jewelry, hands, or posture take on great significance. All of these elements also reflect what a person or a group of people is like. So, the current portrait I work on, where I use gestures, relies on the arrangement of elements: how a hand is placed, how a bag is positioned, and how the image I am portraying is constructed.


Whisky on the rocks. 2024. Oil and acrylic on panel. 40 x 40 cm.


What is your favorite format for painting?

I believe the format is crucial in how you want to create your work and how you work. I almost always work on plywood, on a frame, because the strength of the wood allows me to have more impact on the work. Also, I use printmaking techniques that require a more rigid support; if I used linen or canvas, for instance, it would loosen and make the creative process more challenging. That’s why I always work on wood.

I find it very interesting to use the brush more aggressively in the first strokes, the initial stains, which directly relate to the format. The size of the work is very important. I prefer large formats because I feel freer in that space, where the first brushstrokes and stains feel more satisfying. It also creates a connection between the painting and the act of painting itself, which I believe is essential to creation. I think pleasure has a powerful role in the work, as the result greatly depends on whether there is a certain enjoyment or if you are looking for something more perfectionist or precise.

Large formats allow me to develop best, where the work is constructed and the shapes and brushstrokes merge. When I work with smaller formats, I also enjoy the process, but it requires more consistency and thoroughness. The brushstroke has to be more precise, the focus is on a specific part, and the construction process is slower because the combination of tones is more complex.

On the other hand, in larger formats, the tones and brushstrokes come together more easily, and the form is gradually created as I work. That’s why I generally prefer large formats and plywood.


Always matching bags and heels. 2024. Oil on panel. 180 x 140 cm.


How do you think your works reflect temporality?

In my work, I always try to address themes like memory, the preservation of memory, and the passage of time. Since I began creating, this has been reflected in my first projects such as Mujeres sin color (Women without Color), Relato sobre el luto (Mourning Story), or Señoras (Ladies). I depict elderly women who lived through the post-war era and the cultural and belief systems of Spain at the time, and who, in their maturity, have somehow detached themselves from that past.

That’s why I like to represent them in a more ornate and glamorous way, as a sign of empowerment. For me, it’s important to reflect that resilience through aesthetics and print, which I use as an identity resource for a generation like that of my grandmother and her friends, who came from that harsher Spain but are still present in our society. These women, with their rings, dresses, and handbags, are the women I capture in my work.

I believe that ostentation belongs to the representation of a certain empowerment after a life in black and white, so to speak. Temporality plays a fundamental role in my work. The passage of time and how these people were treated is something I focus on a lot. I try to represent them through their objects or scenes that evoke that era, combining the experiences they have shared with me and those I have lived through, creating a whole imaginary that I seek to capture in my work, centered around these women and this society.






ART MADRID’26 INTERVIEW PROGRAM. CONVERSATIONS WITH ADONAY BERMÚDEZ


The practice of the collective DIMASLA (Diana + Álvaro) is situated at a fertile intersection between contemporary art, ecological thinking, and a philosophy of experience that shifts the emphasis from production to attention. Faced with the visual and material acceleration of the present, their work does not propose a head-on opposition, but rather a sensitive reconciliation with time, understood as lived duration rather than as a measure. The work thus emerges as an exercise in slowing down, a pedagogy of perception where contemplating and listening become modes of knowledge.

In the work of DIMASLA (Diana + Álvaro), the territory does not function as a framework but rather as an agent. The landscape actively participates in the process, establishing a dialogical relationship reminiscent of certain eco-critical currents, in which subjectivity is decentralized and recognized as part of a broader framework. This openness implies an ethic of exposure, which is defined as the act of exposing oneself to the climate, the elements, and the unpredictable, and this means accepting vulnerability as an epistemological condition.

The materials—fabrics, pigments, and footprints—serve as surfaces for temporary inscriptions and memories, bearing the marks of time. The initial planning is conceived as an open hypothesis, allowing chance and error to act as productive forces. In this way, the artistic practice of DIMASLA (Diana + Álvaro) articulates a poetics of care and being-with, where creating is, above all, a profound way of feeling and understanding nature.



In a historical moment marked by speed and the overproduction of images, your work seems to champion slowness and listening as forms of resistance. Could it be said that your practice proposes a way of relearning time through aesthetic experience?

Diana: Yes, but more than resistance or vindication, I would speak of reconciliation—of love. It may appear slow, but it is deliberation; it is reflection. Filling time with contemplation or listening is a way of feeling. Aesthetic experience leads us along a path of reflection on what lies outside us and what lies within.


The territory does not appear in your work as a backdrop or a setting, but as an interlocutor. How do you negotiate that conversation between the artist’s will and the voice of the place, when the landscape itself participates in the creative process?

Álvaro: For us, the landscape is like a life partner or a close friend, and naturally this intimate relationship extends into our practice. We go to visit it, to be with it, to co-create together. We engage in a dialogue that goes beyond aesthetics—conversations filled with action, contemplation, understanding, and respect.

Ultimately, in a way, the landscape expresses itself through the material. We respect all the questions it poses, while at the same time valuing what unsettles us, what shapes us, and what stimulates us within this relationship.


The Conquest of the Rabbits I & II. 2021. Process.


In your approach, one senses an ethic of exposure: exposing oneself to the environment, to the weather, to others, to the unpredictable. To what extent is this vulnerability also a form of knowledge?

Diana: For us, this vulnerability teaches us a great deal—above all, humility. When we are out there and feel the cold, the rain, or the sun, we become aware of how small and insignificant we are in comparison to the grandeur and power of nature.

So yes, we understand vulnerability as a profound source of knowledge—one that helps us, among many other things, to let go of our ego and to understand that we are only a small part of a far more complex web.


Sometimes mountains cry too. 2021. Limestone rockfall, sun, rain, wind, pine resin on acrylic on natural cotton canvas, exposed on a blanket of esparto grass and limestone for two months.. 195 cm x 130 cm x 3 cm.


Your works often emerge from prolonged processes of exposure to the environment. Could it be said that the material—the fabrics, the pigments, the traces of the environment—acts as a memory that time writes on you as much as you write on it?

Álvaro: This is a topic for a long conversation, sitting on a rock—it would be very stimulating. But if experiences shape people’s inner lives and define who we are in the present moment, then I would say yes, especially in that sense.

Leaving our comfort zone has led us to learn from the perseverance of plants and the geological calm of mountains. Through this process, we have reconciled ourselves with time, with the environment, with nature, with ourselves, and even with our own practice. Just as fabrics hold the memory of a place, we have relearned how to pay attention and how to understand. Ultimately, it is a way of deepening our capacity to feel.


The fox and his tricks. 2022. Detail.


To what extent do you plan your work, and how much space do you leave for the unexpected—or even for mistakes?

Diana: Our planning is limited to an initial hypothesis. We choose the materials, colours, places, and sometimes even the specific location, but we leave as much room as possible for the unexpected to occur. In the end, that is what it is really about: allowing nature to speak and life to unfold. For us, both the unexpected and mistakes are part of the world’s complexity, and within that complexity we find a form of natural beauty.