LEXUS RZ BY MARTA DE LA FUENTE AT ART MADRID'25: ENJOY!

Lexus participates for the second time in Art Madrid, joining the celebration of the fair’s twenty years of contemporary art from March 5 to 9 at the Galería de Cristal of the Palacio de Cibeles. This year, Lexus takes another step in its commitment to art and creativity by presenting an artistic installation that blurs the lines between design, technology, and visual expression. In collaboration with renowned artist Marta de la Fuente, Lexus transforms its RZ model into a moving work of art, merging two worlds that share philosophy, sensitivity, and passion: the gastronomy and culture of Spain and Japan.

Intervention by Marta de la Fuente. Lexus RZ. Art Madrid'25.

The piece titled Itadakimasu ('Enjoy your meal!' in Japanese) is a tribute to the experience of traveling through the senses. Marta de la Fuente brings to life a visual collage on the Lexus RZ that evokes iconic culinary moments from both countries, connecting landscapes, flavors, and emotions. After all, food is a universal language, a bridge between both cultures.

The concept of the installation transports us to those moments of pleasure that arise when discovering a new dish, a shared table, or a landscape unfolding before our eyes as we drive along the road. The images projected onto the vehicle and the walls of the stand recreate this visual travel journal. We see scenes of a green field with traditional houses in Shirakawa, an unforgettable bowl of ramen, salmon nigiri, a chef dedicated to his work, shrimp in a traditional Madrid tavern, gildas shared with friends, a glass of wine, a knowing smile. Each image, each flash of light on the surface of the Lexus RZ, is a fragment of memory, an invitation to rediscover the pleasure of travel and gastronomy as transformative experiences.

Shokunin. 160 x 110 cm. Oil on canvas. 2025.

But Itadakimasu is not only a tribute to cuisine and travel, but also an exploration of movement as an artistic expression. The Lexus RZ itself becomes a symbol of journey and discovery, integrating the sensation of speed, ever-changing landscapes, and the people we meet along the way. Through the use of moving projections, the installation plays with perception and distortion, creating a dynamic visual effect that reinforces the idea of travel as a succession of fleeting moments. This technique, known as anamorphosis, allows each viewer to experience the work from a unique perspective, reminding us that memories are not linear, but fragments that overlap and reconstruct themselves in our minds.

Lexus' participation in Art Madrid is part of the second edition of Lexus Art Month, an initiative that further strengthens its connection with the contemporary art scene. Since its founding in 1989, Lexus has been synonymous with luxury, technology, and innovation, but also with a vision that goes beyond the automotive sector to embrace creativity in all its forms.

With Marta de la Fuente's Itadakimasu, Lexus invites the viewer to immerse themselves in a sensory experience where travel and gastronomy merge into art. A celebration of tradition, movement, and memory, and the pleasure of savoring and discovering the world with every kilometer traveled.

Once again! ​ 🎂 2️⃣1️⃣ ​ 💫

Art Madrid returned to the Galería de Cristal of the Palacio de Cibeles from 4 to 8 March 2026 to celebrate twenty-one years of contemporary art. Spin the wheel and we're back for a new edition! That means that in two months we'll see each other there, at the fair, at Art Madrid'26.

The roller coaster of emotions that is a whole year of work starts slowly, then accelerates until it reaches a frenetic pace. Everybody gets ready for their own "performance", depending on where they are and what their role is during those days. In our case, we go from the computer screen to the entrance of the fair, where—after a year of preparation—we know by heart the name and face of every artist and gallery owner who arrives on setup day, before the sun has even risen, to register and begin an intense week of art.

It's double the excitement ☺️ because seeing each other again that day, just before the opening, means that we've managed to organize a new edition of our event.

Leticia Feduchi. Chair with green textile. Sigüenza Gallery.

For more than two decades, Art Madrid has served as an international meeting place where artists, galleries, and the public come together to discuss trends, techniques, and conceptual approaches in contemporary art. After a year of preparation, the run-up to the fair generates great excitement and marks the start of a highly anticipated week... the most important one... Madrid Art Week (in Madrid)..

The fair stands out for placing artists at the center of its proposal, promoting a dialogue between each creator's personal experience and the public's perception. It thus consolidates its role as a stage for promotion, commercialization, and critical reflection in the sector, seeking to shine the spotlight for an entire week on the work of those who make an art fair possible. We all contribute to and help build it, but it is in the work of art—the one we admire and that has come from the hands of a person who does something with great perfection—where the magic truly happens and where we must focus our attention.

Antonio Barahona. The big umbrella. María Aguilar Gallery.

In 2026, Art Madrid will bring together 185 artists from more than 25 countries in Africa, Asia, Europe, Latin America, and North America: The international and multicultural nature of the fair is showcased by the presence of the following countries: Germany, Argentina, Belarus, Brazil, Cameroon, Canada, China, South Korea, Cuba, Denmark, Lebanon, Spain, the United States, Slovakia, France, Israel, Italy, Japan, Morocco, Mexico, the Netherlands, Poland, Portugal, the United Kingdom, Serbia, South Africa, Sweden, Taiwan, Uruguay, and Venezuela.

Of the 185 artists, 78 are participating in Art Madrid'26 for the first time and 107 are returning, reflecting a balance between innovation and continuity. Approximately 75% are national artists and the remaining 25% come from international galleries, ensuring a diverse range of styles, techniques, and discourses.

Carmen Mansilla. The color of silence. Inéditad Gallery.

We would like to highlight that this year the presence of female artists is particularly significant, exceeding the "50" barrier, following constant efforts to raise awareness of the importance of their participation in exhibition circuits, which remains essential. Of the 185 participants, 62 are women, and 33 of them are making their debut at the fair. These figures reflect, beyond a formal commitment, the continuous and silent work that our organization carries out to promote gender equality and give visibility to new voices in contemporary art, always from a realistic perspective and consistent with the structure of the sector. In this sense, the proposal and representation of female artists is a shared responsibility, in which the role of galleries is fundamental.

Carmen Baena. The garden blooms XI. Galería BAT alberto cornejo.

And if those figures haven't been enough to grab your attention, let's talk about the works you'll find at Art Madrid'26: most of them are recent creations (2023-2026).

You'll find around 2,000 works, ranging from painting and drawing to sculpture and assemblages, with sizes ranging from small formats (7×5 inches) to large canvases (79×59 inches). The main disciplines continue to be painting, sculpture, and drawing, without neglecting photography and installation. Among the paintings, oil and acrylic on classic supports (canvas, wood, board) predominate, although the use of mixed and contemporary techniques is also evident, combining oil, acrylic, spray paint, and collage on panel.

The drawings include graphite, charcoal, or pastel on paper or panel, sometimes mounted on board, and even unconventional supports such as leather. In the three-dimensional realm, we find materials as diverse as ceramics and glazed stoneware, resins and metals (steel, iron, aluminum) for industrial sculptures, carved or assembled natural wood, and organic fragments (conifer, linden, and cypress logs) integrated with natural dyes. In short, the works combine classical, industrial, and organic media, reflecting the technical diversity of contemporary art today.

A significant number of artists are participating in the fair for the first time, addressing issues such as migration, racial and gender identities, sustainability, the deconstruction of traditional languages of representation, and critical reflection on art and its own system. Architecture, design, traditional craft, languages, and digital environments have also informed the exhibition proposals for this edition..

Ramón González Palazón. ST. LAVIO.

We welcome the artists of Art Madrid'26 with open arms because WE LOVE THE ARTISTS! We remain committed to promoting open creative dialogue. The works stand out for their technical quality and in-depth exploration of form, color, and texture. From evocative landscapes to intimate portraits and three-dimensional pieces, each creation reflects the artists' professional commitment, forming a collection of visually striking works that invite reflection on the nature of art and its relationship with the contemporary context. Because loving artists means, above all, viewing their work with the attention it deserves.

Han Bing. Family trees. LAVIO.