Art Madrid'25 – OPEN BOOTH X NEBRIJA UNIVERSITY

PARALLEL PROGRAM CITY TERRITORY. ART MADRID'25

OPEN BOOTH X NEBRIJA UNIVERSITY

Art Madrid, in its 20th edition, presents a Parallel Program dedicated to the conceptual theme City Territory. The city, understood as a permeable organism and a topography of shared meanings, serves as the stage for a thoughtful exploration of the impact of art on the spaces we inhabit.

The second edition of Open Booth stands out as a platform for emerging talent, reinforcing its commitment to supporting the artists of the future. This year, Open Booth x Nebrija University offers students from the Fine Arts program the opportunity to experience an art fair firsthand, connecting them with collectors, curators, and gallerists while providing a space to showcase their work within the professional art circuit.

As part of this initiative, undergraduate students in Fine Arts at Nebrija University present Bajotierras/Sobrenubes (DEL OSO, UN PELO), a collective installation exploring the relationship between the city and its surrounding territory. Led by professor and artist Luis Gárciga Romay, and supported by Liquitex, the project investigates -through geometry, landscape, and scale- how environments transform and how we navigate the intersection between the urban and the natural.

With the backing of Liquitex, a leading brand in professional acrylics, Open Booth x Nebrija University continues to establish itself as a space for experimentation and visibility, bringing young artists closer to both the public and key figures in the art world.


Boceto para Bajotierras/Sobrenubes (DEL OSO, UN PELO). Ximena Couttolenc. Cortesía Universidad Nebrija.


BAJOTIERRAS/SOBRENUBES. (DEL OSO, UN PELO)

The project proposed by the students of the Fine Arts program at Nebrija University is a kind of TOTAL BOOTH, a cohesive space that, through collaboration and the exchange of ideas, reflects the collective potential of all participants, elevating the artwork to a new dimension."

Starting from the breadth and depth of the concepts of TERRITORY and CITY, they approach these notions in alliance with the two established poles while remaining open to the expressive possibilities of other scales and combinations that these concepts may evoke. Territory is the geopolitical manifestation of a way of inhabiting space, it is both here and there, shaping how life is organized. It is the stage where resources and hierarchical powers are dictated, interpreted, and transformed.


Boceto para Bajotierras/Sobrenubes (DEL OSO, UN PELO). Cortesía Universidad Nebrija.


Territory is not separate from the place of our emotions, exaltations, doubts, and hopes. Nor do its border confines distance themselves from the most abstract geometric expression. Sometimes a line delimits and marks, creates a corner, an inclined plane; it evokes an emotion, thus generating a vital region. The universality of geometry allows us to position, locate, confront, critique, and propose. Lines, areas, volumes are imbued with colors according to the contexts we live in and the paradigms we uphold. The horizon line and our existential perspectives are interrupted by the natural or built landscape, bringing to our feet a shore and, with it, floating objects, between drift and design. A controlled avalanche, sometimes in its causes, at other times, in its consequences.


Boceto para Bajotierras/Sobrenubes (DEL OSO, UN PELO). Cortesía Universidad Nebrija.


WHAT SHAPES US. Conformity and Re-formation

The city is divine and underground, buried and celestial, made simultaneously of the lightness of the superfluous and the dense gravity. It lives, sometimes hibernates, but always promises. Between conformity and ambition, we achieve something: a good corner between the terrace and the basement, a good "from here onward".

The Open Booth is organized into four interconnected spaces: Avalanche, inspired by the mountains and the river, with objects shaped by the passage of time; Constelar, where floating lamps evoke memory and aspirations; Mar(ejada) Madrid, a conceptual shore designed for contemplation and dialogue; and A Bear Called Tergiverso, a series of pieces that reinvent the city as an ever-changing organism.


The following participants are representing Universidad Nebrija in Open Booth: Blanca Lanaspa, Héctor Mendoza, Diana Díaz, Ainara Asensio, Rita Gentile, Ximena Couttolenc, Laura Nogales, Michelle Camhi, María Lucía Patiño, Andrea Bornstein, Andrea Manjón, Alis Qiu, Carlota Arias, Inés López, Jaime Muñoz, Marialex Arcaya, Melina Fernández, Mónica Escartín, Rebeca Rodríguez, and Belén Sierra.


Boceto para Bajotierras/Sobrenubes (DEL OSO, UN PELO). Cortesía Universidad Nebrija.


In Madrid, the Fine Arts students at Nebrija University question and propose the MATERIALITY and MATERIALS of a constellation where the notions of territory and city coexist with great presence, yet with a subtle protagonism. Procedures, methods, processes; the ways in which we transform the world into a very specific place, more diverse than a country, unfolding beyond a map or a file, yet portable in a pocket. Monuments, miniatures, the human scale. Space overflows and synchronously fits into a single verse. A verse is matter resistant to gravity and time, capable of becoming more than earth and more than cloud, managing to metamorphose and mimic what we are made of.

Luis Gárciga. Curator


Boceto para Bajotierras/Sobrenubes (DEL OSO, UN PELO). Cortesía Universidad Nebrija.


Thanks to initiatives such as these, students not only hone their technical and conceptual skills, but also develop fundamental competences for their professional future in the world of art, design and the creative industries. Through teamwork, the exploration of artistic references, the promotion of creativity and critical thinking, they are prepared to face the challenges of their discipline with a broad and multidisciplinary vision.

From Nebrija University, we would like to express our most sincere thanks to Amaya Hernández, director of the Degree in Digital Design and Multimedia, and Lorena Palomino, director of the Degree in Fine Arts, for their invaluable support and commitment to this project.

Prof. Dr. Pablo Álvarez de Toledo Müller Director of the Art Department Faculty of Communication and Arts. University of Nebrija



Sponsor of ART MADRID'25



Are you a contemporary art gallery and would like to participate in Art Madrid'26? The application period is now open!

The 21st edition of Art Madrid opens its application period. From March 4 to 8, 2026, the Galería de Cristal del Palacio de Cibeles will once again be the meeting point for national and international contemporary art. If you are a contemporary art gallery, this is your chance to be part of one of the most consolidated fairs in the Spanish circuit. The deadline for applications will be open until October 17, 2025.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


The Art Madrid contemporary art fair has been taking place during the capital's Art Week for more than twenty years. Art Madrid is a multidisciplinary fair of new artistic trends with the participation of about 40 national and international galleries that work with painting, sculpture, graphic work, photography, installation and digital art of recent production.


Aimed at both a broad and specialized audience, the fair combines a carefully curated artistic selection with a strong commitment to the professionalization of the sector and the visibility of gallery work. In addition to its gallery program, Art Madrid also develops a parallel program of activities throughout the month of February, promoting dissemination, reflection, and dialogue among cultural agents, collectors, and new audiences.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A key mission: to connect art with society

The fair's main mission is to bring contemporary art closer to the general and specialized public, creating an inclusive platform that promotes artistic talent, encourages collecting and strengthens the gallery ecosystem. The objective is clear: to disseminate art within and beyond our borders, generate new audiences and give visibility to young talents.


Art Madrid is a key event for the promotion and commercialization of both national and international contemporary art, placing the city in the spotlight during Art Week. At the same time, it remains committed to fostering a space for reflection and learning.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PROGRAMS

GALLERY PROGRAM

In each edition, the Gallery Program of Art Madrid brings together about 40 exhibitors, both national and international, who present proposals focused on recently created contemporary artworks.


COLLECTOR’S PROGRAM

Art Madrid offers a specialized advisory service for galleries and the general public interested in acquiring artworks.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PATRONAGE PROGRAM

Art Madrid develops a patronage program as part of its commitment to artistic creation and the promotion of collecting. Through different categories of awards, the fair contributes to the professional development of artists while encouraging the incorporation of contemporary works into prominent private collections. This program is made possible thanks to the commitment of collaborating entities, collectors, and private companies who, through their support, actively contribute to strengthening the cultural ecosystem and consolidating new forms of patronage.


ACQUISITION AWARD

Art Madrid joins forces with institutions and companies to support artistic creation and gallery work at the fair through the presentation of several awards.


EMERGING ARTIST AWARD

Our sponsors, as part of their commitment to promoting contemporary art, will provide an award to one of the emerging artists participating in the fair.


RESIDENCY AWARD

An award that will be given to one of the participating artists in this edition, intended for carrying out an artist residency.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PARALLEL PROGRAM

The Parallel Program of Art Madrid serves as a platform for analysis, research, and critical thinking around contemporary issues. This line of programming incorporates cross-cutting discourses and interdisciplinary approaches that make it possible to address current challenges through artistic practice, curating, and cultural production.


ACTIVITIES

The program for Art Madrid’26 will include a series of activities taking place throughout the month of February and during Madrid Art Week at the Galería de Cristal of the Palacio de Cibeles. In this edition, in addition to the pre-fair activities, the third edition of Open Booth, the Performance Cycle, the program Lecturas: Curated Walkthroughs by Art Madrid, and the Interview Program will all be continued.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A comprehensive communication ecosystem

With an audience of more than 110 million impacts in its last campaign, Art Madrid deploys a 360 strategy that includes traditional and digital media, social networks (with more than 113K followers), newsletter, and a 360 virtual tour. The fair is also committed to its own content with interviews, articles and curated tours accessible on its blog and digital platforms.


A key event in Madrid's cultural agenda

With an average visitor age between 35 and 54 years, 60% women, and 40% new collectors, Art Madrid establishes itself as a diverse, inclusive fair aligned with the interests of the contemporary audience.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


Our commitment to art and culture extends throughout the year. We strive to broaden access for new audiences and foster interest in art and culture across all social sectors. We also aim to promote and give visibility to artists, with a special focus on emerging talent. We view art and culture as essential pillars of social development, and through our event, we work to create accessible, dynamic spaces that foster communication and cultural expression.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


IMPORTANT INFORMATION:

Applications for participation in the 21st edition of Art Madrid may be submitted to the following email address: info@art-madrid.com until October 17, 2025.