For another edition, Natalia Alonso Arduengo (Madrid, 1984) will be the curator in charge of carrying out the program, which will revolve around the theme of IDENTITY, taking as its starting point the verses of the poem Otherness by Mario Benedetti:

They always advised me to be someone else / and they even suggested that I had / notorious qualities to be someone else / that's why my future was in otherness the only problem has always been / my congenital stubbornness / I foolishly didn't want to be someone else / therefore I continued to be someone else same.

Otherness. Mario Benedetti.

The concept of identity will be analyzed in a contemporaneity marked by alienation, the uses of technologies and the keys of gender, class and race. How do we see ourselves? What image do we project? Who do we want to be? What social conventions impose a particular way of being in the world? Can we generate a new conception of the self?

Art Madrid'23 Curated Program will be dedicated to young artists as a platform for visibility during Madrid Art Week, an event par excellence for contemporary art at a national level. It is proposed as institutional support from the fair to allow four creators the possibility to show their projects in an event and commercial space such as an art fair. Will be articulated with an installation by the artist Dela Delos (Oviedo, 1992), an installation painting by Lorena Gutiérrez (Havana 1987) and two performances that will take place during the days of the fair; the performers are Agnes Essonti (Barcelona 1996) and Alexia Sayago (Madrid. 1995). Over the next few weeks, we will discover more in-depth the works and performances of these four creators.

On the other hand, to relate the program with the proposal of the participating galleries, it is proposed to continue with the curated tour. This tour starts from a selection of works from the stands of various exhibitors, forming an itinerary to follow under the curated speech of the edition. An itinerary from the concept of "identity" will guide us through the fair, reflecting on various issues: How do we see ourselves? Who do we want to be? What image do we project? What social conventions impose a particular way of being in the world? Is our identity as clear as we think, or is it constantly reformulated throughout our lives?

Artists and galleries on the tour: Raquel Algaba from the Arancha Osoro Gallery; Roger Sanguino of DDR Art Gallery; Federico Granell from the Metro Gallery; Jorge Hernández from the Aurora Vigil-Escalera Gallery; Carsten Brauer from the Uxval Gochez Gallery; Chamo San from the N2 Gallery; Dr.Robot Gallery's Costa Gorel; Oliver Okolo of OOA Gallery; Jordi Díaz Alamá from Inéditat Galería; and Xurxo Gómez-Chao from Moret Art.

Have you ever noticed the magnificent space that is the Galería de Cristal of Palacio de Cibeles in broad daylight? Did you walk through Art Madrid'24 under the huge glass dome? Do you remember that painting that caught your attention and you couldn't take a picture of it because you didn't want to miss anything of the fair? Would you like to spend 5 minutes in front of that amazing sculpture again? Well, you can do all this and more thanks to our 360º VIRTUAL VISIT!

We invite you to enjoy the experience of living ART MADRID'24 with our 360º VIRTUAL TOUR. Move around every corner of the fair, recover those works of art that you didn't have time to enjoy and discover an art fair in broad daylight from the proximity of a click.

Thanks to COKE RIERA STUDIO and PANOTOUR technology, we bring you the fair in detail. With more than 4,100 photos taken at strategic points of the fair, we offer you a complete panoramic view of our space and the possibility to access each of the participating galleries, get close to the works, admire the height of the glass dome and even get closer to the spaces that surely you have not been able to discover in detail.

We love to share this immersive experience with you. So the BEST OF ALL will be for you to TRY IT and SHARE IT!