For another edition, Natalia Alonso Arduengo (Madrid, 1984) will be the curator in charge of carrying out the program, which will revolve around the theme of IDENTITY, taking as its starting point the verses of the poem Otherness by Mario Benedetti:

They always advised me to be someone else / and they even suggested that I had / notorious qualities to be someone else / that's why my future was in otherness the only problem has always been / my congenital stubbornness / I foolishly didn't want to be someone else / therefore I continued to be someone else same.

Otherness. Mario Benedetti.

The concept of identity will be analyzed in a contemporaneity marked by alienation, the uses of technologies and the keys of gender, class and race. How do we see ourselves? What image do we project? Who do we want to be? What social conventions impose a particular way of being in the world? Can we generate a new conception of the self?

Art Madrid'23 Curated Program will be dedicated to young artists as a platform for visibility during Madrid Art Week, an event par excellence for contemporary art at a national level. It is proposed as institutional support from the fair to allow four creators the possibility to show their projects in an event and commercial space such as an art fair. Will be articulated with an installation by the artist Dela Delos (Oviedo, 1992), an installation painting by Lorena Gutiérrez (Havana 1987) and two performances that will take place during the days of the fair; the performers are Agnes Essonti (Barcelona 1996) and Alexia Sayago (Madrid. 1995). Over the next few weeks, we will discover more in-depth the works and performances of these four creators.

On the other hand, to relate the program with the proposal of the participating galleries, it is proposed to continue with the curated tour. This tour starts from a selection of works from the stands of various exhibitors, forming an itinerary to follow under the curated speech of the edition. An itinerary from the concept of "identity" will guide us through the fair, reflecting on various issues: How do we see ourselves? Who do we want to be? What image do we project? What social conventions impose a particular way of being in the world? Is our identity as clear as we think, or is it constantly reformulated throughout our lives?

Artists and galleries on the tour: Raquel Algaba from the Arancha Osoro Gallery; Roger Sanguino of DDR Art Gallery; Federico Granell from the Metro Gallery; Jorge Hernández from the Aurora Vigil-Escalera Gallery; Carsten Brauer from the Uxval Gochez Gallery; Chamo San from the N2 Gallery; Dr.Robot Gallery's Costa Gorel; Oliver Okolo of OOA Gallery; Jordi Díaz Alamá from Inéditat Galería; and Xurxo Gómez-Chao from Moret Art.

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.

Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024