LA VIRGEN, CRAFT BEER WITH LOVE TO ART MADRID'18 ART FAIR

La virgen

La Virgen was created in 2011 in Madrid by a group of young entrepreneurs whose goal is to innovate and make quality beer, made with passion in the traditional style. A pure beer, young and fresh, honestly elaborated, with select ingredients and sustainable resources.

With a marked Madrilian character, only barley malt, hops, yeast and water are found in our recipe. Bottled weekly, it is distributed to more than 1,500 points of sale, representing a different and authentic beer consumption experience.

In these years, the brand has experienced exponential growth and has a creative professional team made up of more than 70 people. La Virgen has shown a constant commitment to quality and innovation in a sector in continuous growth and is a reference in the Spanish craft beer market.

La Virgen

In # ArtMadrid18 they will have their own space in which they will serve daily snacks and the best beer in Madrid. You have to try their Jamonera, it's something special, the Madrid Lager is a classic and the 360 ​​with extra hops is a bomb! They have seasonal recipes like La Negra (the perfect breakfast!) or Chestnuts, the true taste of winter... But if you want to know a little more about La Virgen, you should go to their factory, the heart of La Virgen Beers, the best way to understand the brand and the passion that they profess to this delicious brew, and, yes, they make it easy for you and they do guided tours every week.

The Virgin also sponsors the Tropicalismo action, offered by the Seville gallery Diwap in its stand C5, in the One Project of Art Madrid'18, the color and freshness of the works of the artist Antonyo Marest with the music of MENEO dj and his Mythical Gameboy.

Beer and art for everyone!

Thirteen years have passed since its beginnings, and in all this time the Video Art Festival PROYECTOR has grown and consolidated its position as an essential event in this discipline. Since its inception, the initiative has tried to give visibility to a discipline that has always been relegated to the background in the usual exhibition circuits. Although video creation is not new, since it emerged by its own in the 60s of last century, the way to get to know it and enjoy it has not always been easy. On many occasions, the exhibitions only included a few isolated pieces within the main route, as if the video was the anecdotal contribution to the whole. However, our daily lives are invaded by moving images, and there is a paradox that video art, despite being a format of artistic expression very much in tune with the habits of today's society, remains a minority discipline

Frame from “Hel City”, by Gregorio Méndez Sáez, 2019

To some extent, PROYECTOR was born to reverse this situation, to value video as a creative format and to offer a wide, itinerant space to host a multitude of proposals, coming from inside and outside our borders. In this time, the growth of the festival has led it to travel the world, but also, to be a benchmark that each year arouses more interest. In the open call to receive proposals, they reach almost half a thousand, and a hundred works selected by the jury are a representative sample of different ways of understanding video creation, with pieces mainly from Europe, Latin America, Southeast Asia and the Middle East.

In turn, PROYECTOR wants to be more than a video showcase and offers a large program with talks, workshops, masterclasses, meetings with artists, visits and concerts. A complete experience that always has the moving image as a backdrop.

El Instante Francisco Ruiz de Infante. El bosque que se mueve (errores de medida)

In this evolution, another circumstance stands out: video is a creative format that has its own codes, but it is also one of the disciplines most open to artistic hybridization and the widening of uses. The video may, therefore, be the genuine idea of an author who conceives an autonomous project to be carried out in this format, but it can also be the complementary result of an action or the documentary record of a previous performance being recorded to guarantee its survival. The versatility of the moving image and the potential that it has acquired in recent years allows us today to speak of numerous branches of art that focus on the fusion of languages and the integration of techniques and methodologies from other sectors, and in many of them, the video is still a cornerstone. So it is with technological art, interactive sound art, performance recording, the transformation from big data to image, artificial intelligence, and a long etcetera. Precisely for this reason, PROYECTOR offers a panoramic vision of this reality, with an extremely interesting program that plays with the variety and wealth of proposals.

Frame from “Herdança”, by Thiago Rocha Pitta, 2007

The 2020 edition will run from September 9th to 20th. As usual, the program displays in various venues throughout the city of Madrid, each of which will house a small section of the activities. This year the festival will count with the collaboration of the Casa Árabe, White Lab, Cruce, El Instante Fundación, ¡ésta es una PLAZA!, Extensión AVAM (Matadero Madrid), Institut Français de Madrid, Medialab Prado, Quinta del Sordo, Sala Alcalá 31, Sala El Águila, Secuencia de Inútiles and White Lab, in addition to the collaboration of the INELCOM Collection and the video art collection of Teresa Sapey.

The festival is also the ideal place to articulate the cultural fabric, since it involves numerous professionals in the sector, from curators to creators, from centres managers to critics and teachers. The 2020 program also has the collaboration of the FUSO Festival and the Museo Reina Sofía, which are providing some of their pieces for the exhibition.

In short, an appointment that lovers of contemporary art should not miss and that promises many novelties in this 13th edition.