Art Madrid Contemporary Art Fair will celebrate its fourteenth edition from 20th to 24th of February 2019. The Galería de Cristal of CentroCentro Cibeles will be for the sixth consecutive year the place of this event that consolidates and reaffirms itself annually as an essential part of the Madrid Art Week.

We turn 14 years of commitment to contemporary art and we have started to work on the next edition, that promises to incorporate very interesting novelties and initiatives. Art Madrid has always been a pioneer in the art market and aimed to respond to the demand of the sector with a strong commitment to digital presence, for that reason, it incorporates an online dissemination and sale platform that will be available to exhibitors before, during and after the Fair. This initiative will help to provide great visibility to galleries and artists, eliminating borders and expanding horizons.

Art Madrid is a benchmark in the Art Week of Madrid, gathering more than 20,000 visitors every February, including professionals, collectors and art lovers. Every year Art Madrid works to expand its visibility beyond our borders, which has attracted a considerable number of foreign galleries that are already faithful to the proposal. In the effort to reinforce the opening of the fair to the foreign art market, in this edition 15 stands will be allocated to international galleries.

We open the application period to participate in the General Program. The fair is destined to national and international galleries specialised in contemporary and emerging art in all disciplines: painting, sculpture, photography, graphic work, video-art, installation, 3D devices… The deadline is June 30th.

With nearly 2800m2 of exhibition space, Art Madrid brings together the most recent creations of long and medium-career artists, as well as young talents and emerging art. The Galería de Cristal of CentroCentro Cibeles is the perfect setting to make the heart of the city a reference point in contemporary art, a space where professionals, collectors and the general public come together, attracted by the nearness, proximity and the freshness of the Fair.

As in the last five editions, Art Madrid'19 will have a guest artist and a parallel activities program focused on a subject that reflects the concerns about contemporary art, such as the relationship between art and technology, to the issues of gender and the approach to education, some of the areas of work in previous editions. Very soon we will give you more details.

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ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26

Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.

PERFORMANCE: OFF LINE. JIMENA TERCERO

March 7 | 7:00 p.m. Galería de Cristal of the Palacio de Cibeles.

OFF LINE is a performance piece that reflects on the fragility of the body in the digital age. Our relationship with the outside world is mediated by a screen, which distances us further and further from physical contact and interpersonal relationships. Focusing on creating a digital identity causes the body to distance itself from the physical world and lose its memory.

Hyperconnectivity and fragmented attention lead to a more passive physical existence, characterised by reduced spontaneous movement and less direct sensory interaction. This raises fundamental questions: how is the concept of presence redefined when our relationship with the world relies on technological mediation? What will the experience of the body be like in a future where virtuality predominates over the physical? There is a risk of progressive bodily passivity: bodies that remain still, whose activity is determined by devices and whose memory is stored digitally. The fragmentation of physical experience and the primacy of technological representation create a scenario in which, although the body is visible, it is displaced from its original function as an agent of perception and action.

This conceptual framework invites reflection on the impact of digitisation on corporeality, memory and social relationships, and on the vulnerability and inertia experienced by bodies in environments that are increasingly mediated by technology.

ABOUT JIMENA TERCERO

Jimena Tercero (Madrid, 1998) is a multidisciplinary artist whose work explores the boundaries of the female body, identity, and the subconscious. She uses performance, video, and painting to address concepts such as memory, tangibility, and play. Tercero trained in painting with Lola Albín and in analog photography at Cambridge in 2014. She studied audiovisual direction from 2018 to 2020 with renowned figures such as Víctor Erice and the production company El Deseo. She is currently pursuing a Master's degree in Creative Direction at ELISAVA. She completed her performance training at La Juan Gallery. In 2011, she was part of the children's jury at the Isfahan Film Festival in Iran.

Her directed works include Private (2016) and Paranoid (2021), which were exhibited at the Aspa Contemporary Gallery. She has also worked on projects such as Yo, mi, me, conmigo (2023, Teatros del Canal), Inside Voices (2021, Conde Duque with Itziar Okariz), and La última regla (La Juan Gallery). She has directed fashion films for publishers and brands such as Puma, Dior, and Dockers. She has also provided art direction for artists such as Sen Senra and Jorge Drexler. Additionally, she directed the documentary Also Here for ArtforChange–La Caixa. She presented Out of View (Nebula Gallery), EDEN (White Lab Gallery), and Navel Bite (Sinespacio). She participates in residencies such as Medialab with Niño de Elche and Miguel Álvarez Fernández. In 2025, she will be part of the Special Jury of the Asian Film Fest in Barcelona and the International Cultural Museum of Assilah Art Residency in Morocco).