Art Madrid'24 – BYE BYE WARHOL, WELCOME DIVERSITY

The art sector is becoming aware that cultural institutions are generators of discourse and must play a role in favour of equity and equal opportunities. To a certain extent, we only know the art that makes the leap to the great museums, the artists who star in magazine covers, head sales rankings or compete to be in the top ten. There is, however, an unknown art, an extensive production that develops outside the mainstream of contemporary creation and that gives voice to a multitude of visions about the world and plastic expression.

Wangechi Mutu. “Water Woman”, 2017. Artwork acquired by BMA.

In recent times, some centres stated their intention to open their doors to artistic expressions seeking for a place in the broad panorama of international art. Either from less favoured collectives or from lesser-known countries, the determination of some institutions to host these forms of expression is crystallising in new open-ended and comprehensive policies.

Jack Whitten. “Cherrypicker,” 1990.

Baltimore Museum of Art (BMA) is an example of this line of action. This painting-gallery founded in the American Gilded Age, in 1914, holds a fund of 95,000 works from the 19th century to the present and boasts of having the largest collection of Matisse pieces in the world (about 1000). The museum also holds one of the biggest collections of African art in the country and several masterpieces of European art.

Amy Sherald, “Planes, rockets, and the spaces in between”, 2018. Artwork acquired by BMA.

This institution has decided to sell some of its great pieces of contemporary art in order to buy works from collectives marginalised from the conventional art circuit, with special attention to women artists and art created by African-Americans. As its director, Christopher Bedford, points out, it is about "correcting or rewriting the post-war artistic canon". In fact, last May the museum sold five paintings at auction and is closing some private sales to get rid of works by Franz Kline, Kenneth Noland, Jules Olitski, Rauschenberg or Warhol with which to feed a fund for future acquisitions.

Mary Reid Kelley and Patrick Kelley. “In The Body of the Sturgeon”, 2017. Artwork acquired by BMA.

Some of the money has already been reinvested in works by artists from the African diaspora such as Wangechi Mutu, Isaac Julien, Njideka Akunyili Crosby or Lynette Yiadom-Boakye, and soon Amy Sherald, an African-American painter from Baltimore who became renowned after Michelle Obama commissioned her official portrait. In Bedford's opinion, none of this should arouse such interest and surprise. The responsibility of an art centre is to be up-to-date and offer a real vision of current creation, not just maintain the canonical bias inherited.

 

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024