Art Madrid'24. Galería de Cristal of the Palacio de Cibeles.

ART MADRID'24 SUCCESSFULLY CELEBRATES ITS 19TH EDITION AND ITS COMMITMENT TO EMERGING CREATION

For a week, the Galería de Cristal of the Palacio de Cibeles was the venue for the 19th edition of Art Madrid. A space for encounters where gallerists, artists, public, curators, critics, collectors... have gathered. This temporary home that our fair becomes for one week is nineteen years old in 2024. On the eve of our twentieth, we celebrate the success of the edition and the commitment to emerging creation.

Art Madrid'24 opened with a General Program presenting thirty-six galleries and around two hundred artists representing the latest artistic trends on the national and international scene. It also presented a Parallel Program of activities that were held in the prefair period and during the week of the event. The objective was to support new generations of artists and offer them a space for promotion in the contemporary art market circuit., the program consisted of: Arte & Palabra: Conversations with Carlos del Amor; OPEN BOOTH X LIQUITEX with guest artist: Marina Tellme; Intercessions. Performance Cycle X Tara For Women; Lecturas. Curated Walk-throughs; La Quedada. Art Madrid'24 Studio Visits and the Collecting Program: One Shot Collectors, which includes an advisory service for the acquisition of works by Ana Suárez Gisbert.

Partial view Art Madrid'24. Booth A5 Aurora-Vigil-Escalera.

During these five days, Art Madrid'24 received a total of 19,893 visitors, including collectors, professionals, the general public and new buyers, all interested in the works of the artists represented by the 36 national and international galleries, as well as in the wide range of parallel activities. For the director of Art Madrid, Alberto Cornejo, «this edition has been the most committed of Art Madrid to emerging art. Art Madrid continues to be a reference date for those looking to make their first acquisition and a reunion for collectors and professionals who are regulars at our fair. We are very satisfied».

The General Program of this 19th edition has been complemented by a Parallel Program made up of curated walk-throughs, performances and unpublished installations, offering an interesting overview of the most current contemporary art and turning the Galería de Cristal into a window on the most groundbreaking artistic trends, thanks to the talent of established and emerging artists. In this way, Art Madrid consolidates its commitment to the most contemporary art, supporting new generations of artists and giving them the opportunity to place their projects in the contemporary art market.

Reunión de gente importantísima. Marina Tellme. OPEN BOOTH X LIQUITEX. Parallel Program. Art Madrid'24.

THE MARÍA CRISTINA MASAVEU PETERSON FOUNDATION ADDS EMERGING ARTIST MARINA TELLME’S INSTALLATION TO ITS COLLECTION

The site-specific Reunión de gente importantísima, which opened OPEN BOOTH X LIQUITEX. Having been acquired by the Masaveu Foundation, it was created especially for Art Madrid by up-and-coming artist Marina Tellme as part of the Art Madrid'24 Parallel Program. Yudinela Ortega, artistic director of the fair, remarks: «It's an intelligent work of art, critical of the context of contemporary art and accessible to all audiences. A sign of its success in this edition, it breathes Art Madrid's DNA: a fair that is close, accessible and democratic for everyone». She added «the fact that the installation, which has been backed by Art Madrid and sponsor Liquitex, has been acquired by such a prestigious foundation like the Masaveu Foundation, completes the cycle of what backing those who are just starting out on the contemporary art circuit really means. We can already say that Marina Tellme has entered the art scene, and she has done it in a big way». As for Marina Tellme, she highlights the incredible opportunity Art Madrid’24 has provided and added, «Never in my wildest dreams would I have imagined that one of my works would be acquired by a foundation like the Masaveu. I am happy and grateful to the organization of the fair for promoting it and for giving me the opportunity to be part of this edition's Parallel Program».

Partial view Art Madrid'24. Booth A21 Gallery One.

The 19th edition of Art Madrid'24 has produced very pleasing sales figures, with a total of 325 works of art having been acquired. Of these, 72 were purchased through the Art Madrid'24 Collecting Program led by Art Advisor Ana Suárez Gisbert. 10% of the artworks exceeded the value of 20,000 euros; 20% were pieces costing between 8,000 and 20,000 euros; 40% ranged from 3,000 to 8,000 euros; and 30% were pieces acquired for less than 3,000 euros. These figures underscore Art Madrid's position as an unmissable event for those who want to get started in the world of collecting. This year's fair has welcomed more international visitors, as well as those from other parts of Spain, thereby highlighting the great interest of foreign collectors who wish to broaden their collections with artworks by Spanish artists.

Once again this year, the art galleries that chose Art Madrid have noted the increase in visitor numbers and in interest from buyers. These positive figures are made up of many experienced collectors as well as novices keen to delve into the world of art. Sara Joudi, director of Shiras Gallery, pointed out «the public's interest in the proposals from day one, as well as the high standard of the fair, which is advancing towards the specialization of emerging art». Bea Villamarín, director of the gallery of the same name, also highlights the positive reception and constant stream of visitors. The director of the Korean gallery Banditrazos, Ahn Jinog, underlines «the interest in Korean art generated by its first appearance at the fair, the success and approachability of the organizers, and the presence of buyers not only from Spain but also from other European countries».

Partial view Art Madrid'24. Booth A5 Aurora Vigil-Escalera.

This year, Art Madrid'24 was visited by prominent personalities and institutional representatives such as the Mayor of Madrid, José Luis Martínez-Almeida; the Delegate of the Government Area of Culture, Tourism and Sport, Marta María Rivera de la Cruz; the current Spokesperson of the Socialist Municipal Group in the Madrid City Council, Reyes Maroto; the deputy secretary of Culture and spokesperson of the Popular Party, Borja Semper; representatives of the general sub-directorate for the promotion of tourism of the Community of Madrid, the directorate of Plastic Arts of the Ministry of Culture, Tourism and Sport of the Community of Madrid; as well as representatives of other autonomous communities such as Aragon, the Valencian Community, the Cabildo of Gran Canaria and the Foral Community of Navarre, among others. Also present were representatives of the embassies of: Republic of Lithuania, Republic of Argentina, France, Ireland, Romania, Republic of Iraq, Bosnia Herzegovina, Mexico, Portugal and Brazil.

The event also welcomed important foundations and institutions such as the Goethe Foundation, Azcona Foundation, Carmen and Lluís Bassat Foundation, María Cristina Masaveu Peterson Foundation, BBVA Foundation, Ankaria Foundation, Thyssen-Bornemisza Art Contemporary Foundation, Banco Santander Foundation, SETBA Zona d'Art Foundation, Telefónica Foundation, Mapfre Foundation, Enrique Ochoa Foundation, ENAIRE Foundation, Caja de Burgos Foundation, Tara Women Entrepreneurs Foundation and Paradores Nacionales.

Partial view Art Madrid'24. Booth B6 Arma Gallery.

Art Madrid'24 was attended by important institutions such as: Centro Atlántico de Arte Moderno (CAAM), INELCOM Collection, Centro de Arte Contemporáneo de Burgos (CAB), Centro de Arte Contemporáneo José Guerrero, CCCB Centro de Cultura Contemporánea de Barcelona, Centro Museo Vasco de Arte Contemporáneo (ARTIUM), Instituto Valenciano de Arte Moderno (IVAM), Institut Français de España, Museo de Navarra, Museo ThyssenBornemisza, Museo de Arte Contemporáneo (MUSARCO), Museo Nacional Centro de Arte Reina Sofía (MNCARS), Museo de Arte Contemporáneo de Vigo (MARCO), Museo Extremeño e Iberoamericano de Arte Contemporáneo (MEIAC), Tenerife Espacio de las Artes (TEA), Casa de Colón. Cabildo de Gran Canaria, Casa de América, MAS Museo de Arte Contemporáneo de Santander, Casa Árabe de Madrid, Museo Lázaro Galdiano, Museo del Romanticismo, Centro de Arte de Alcobendas, Es Baluard Museo de Arte Moderno y Contemporáneo, Museo Barjola, among others.

Partial view Art Madrid'24. Booth B2 Yiri Arts.

BOOSTING COLLECTING AT ART MADRID'24

Throughout the 19th edition of Art Madrid, the Fundación Carmen y Lluís Bassat has provided continued support and collaboration. The BASSAT FOUNDATION ACQUISITION PROGRAM was launched as part of its important work to continue supporting contemporary art and its firm commitment to promote collecting. In line with the quality and values of Art Madrid'24, the program aims to create a permanent platform for the expansion and enrichment of the foundation's collection, spotlighting and acquiring works of contemporary art that reflect the diversity of emerging voices and trends in the market. Consequently, the program has acquired artworks by Carlos Tárdez (Galería Bea Villamarín), Samuel Salcedo (3 Punts Galeria), Fernando Daza (Trema arte contemporânea).

THE ONE SHOT COLLECTORS EMERGING ARTIST AWARD sponsored by ONE SHOT HOTELS was presented to artist Luz Moreno Pinart (CLC ARTE Gallery). The award, which focuses on sustainable practices in contemporary art, has the backing and support of the official sponsor of Art Madrid'24, One Shot Hotels, which since its very beginning has demonstrated its commitment to art in all its formats and disciplines.

Partial view Art Madrid'24. Booth A11 Galería Arancha Osoro.

SPONSORS AND PARTNERS COMMITTED TO ART

The 19th edition of Art Madrid was made possible thanks to the support of its official sponsors: Liquitex, One Shot Hotels, Lexus, and Safe Creative; its partners Tara for Women, Fundació Bassat, AVAM, Rotary Club Marbella, and Bezoya; as well as the institutions Museo Nacional Centro de Arte Reina Sofía, Madrid City Council, Ministry of Culture and Sport of Spain, Community of Madrid, Ministry of Culture of Taiwan, and Economic and Cultural Office of Taipei, and all media partners.

We thank everyone for their trust and support in this 19th edition. Your support is essential to continue building towards culture and contemporary art. We promise to work with renewed enthusiasm in the next event, where Art Madrid will celebrate its 20th edition.

¡SEE YOU IN ART MADRID'25!

Partial view Art Madrid'24. Booth B5 Loo & Lou Gallery.

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.

First Course on Collecting and Contemporary Art. Avilés, Asturias

The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.

"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.

The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.

PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.

This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.