Marina Tellme. Guest artist at OPEN BOOTH X LIQUITEX. Courtesy of the artist.

OPEN BOOTH X LIQUITEX

"REUNIÓN DE GENTE IMPORTANTÍSIMA"

BY MARINA TELLME

Art Madrid'24 returns to the Art Week and celebrates its 19th edition. From March 6 to 10, 2024, the Crystal Gallery of the Cibeles Palace will become the epicenter where the most innovative and current artistic trends of the national and international scene will gather. To celebrate its 19th edition, Art Madrid presents a General Galleries Program and a renewed Parallel Program. Both proposals are aimed at enriching the presence of an event that has already surpassed its satellite season, consolidating itself in each edition as a reference appointment in the agendas of the general and specialized public.

In this edition, Art Madrid presents exclusively the OPEN BOOTH X LIQUITEX. A section that opens with the installation: "Reunión de gente importantísima" by the artist Marina Tellme.

OPEN BOOTH X LIQUITEX thus becomes a sort of fleeting home that distinguishes and makes our event a place to stay for a few days. A meeting of very important people is a work that will certainly generate synergies with the public, expanding its sense as an intelligently critical work and serving as a space for reflection, in a close and multipurpose event like Art Madrid.

Artistic practices that are born of collaboration, that promote the generation of work spaces and dialogue between the different agents in the sector, are essential to promote a turn of the screw in the transformation and renovation of the cultural fabric. The constant evolution of art demands a continuous dialogue between artists, galleries and audiences. In our 19th edition, we intend to be catalysts for this dialogue, transcending traditional boundaries and embracing new artistic expressions. We firmly believe in the capacity of art to influence society, and we want to be agents of change by facilitating the convergence of diverse artistic languages in this new edition.

"Reunión de dente importantísima". Marina Tellme. Project for Art Madrid. 2024.

The site specific "Reunión de gente importantísima", conceived especially for Art Madrid, proposes a subversive view of the context of social relations established in the art world. With a touch of humor, a naive aesthetic and an intentionality that could seem candid, the work represents a meeting of people in a VIP area as a satire or comic strip.

"Reunión de dente importantísima". Marina Tellme. Project for Art Madrid. 2024.

Surrounded by a red velvet cordon, where any spectator can enter and live this experience, the characters enjoy their hedonistic posture, differentiating themselves from the rest by the mere fact of belonging to a select club of chosen ones. However, to the surprise of the privileged, we have all been invited to this meeting of very important people. As you pass by, you will feel as if you were entering a forest, you will discover a peculiar multitude of oversized characters, fashionistas, cool people, chic, art geeks, who talk ad nauseam about apparently crucial issues - for the salvation of the planet - but we do not understand a single word.

"Reunión de dente importantísima". Marina Tellme. Project for Art Madrid. The Chin Chin Bitches. 2024.

One more edition of Art Madrid joins Liquitex to strengthen their mutual commitment to contemporary creation. The world's leading brand in professional acrylics is the sponsor of the new OPEN BOOTH X LIQUITEX (Stand D2), which will host the artist Marina Tellme.

Marina Tellme in her studio. Courtesy of the artist. 2024.

ABOUT THE ARTIST

MARINA TELLME, 1995, Almería.

Graduated in Fine Arts at the Alonso Cano Faculty (Granada), Master in Film Directing at TAI and qualified as a voice-over actress at EDM (Madrid). Her work has been exhibited at Humboldt University (Berlin), García Lorca Art Center (Granada), Bless Hotel (Madrid), Instituto de la Mujer de Almería, selected in the Art Sur Festival of Art in Action (Córdoba) or Femujer de Santo Domingo (Dominican Republic), among others. Her work is the result of her passion for telling stories. Her paintings, sculptures and installations represent (as if it were a frame of an animated film) a scenery with characters and circumstances, mostly comic and naive style, but with room for social criticism; showing generational concerns such as the difficulties of access to decent work or housing, the figure of women in the art world and numerous burdens that appear in our lives when we grow up: such as anxiety, impostor syndrome or social phobia.

Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.

The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.

ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.

ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form: