NX ART MADRID. Intervened by Casa Antillón. Image courtesy of Lexus.

LEXUS PRESENTS THE NX ART MADRID

ART MADRID'24 JOINS LEXUS TO EXCLUSIVELY PRESENT NX ART MADRID

Lexus joins for the first time Art Madrid'24, one of the most important appointments in the capital's Art Week, which celebrates its nineteenth edition this year. From March 6 to 10 in the Galeria de Cristal of the Palacio de Cibeles, the public will have the opportunity to witness an extraordinary fusion between artistic creativity and the most innovative technology, with the exclusive presentation of the NX Art Madrid.

NX ART MADRID. Intervened by Casa Antillón. Image courtesy of Lexus.

NX Art Madrid represents a revolutionary collaborative project between Lexus and the Casa Antillón artistic collective. This unique work, designed by the collective's talented artists, transforms the NX crossover into a unique expression of art and design. The exterior of the vehicle becomes a dynamic canvas where silhouettes dance, narrating a mysterious story that invites reflection and imagination.

The design and production process of this masterpiece on wheels took place at Casa Antillón's studio, where the artists conceptualized a project full of symbolism to capture their style in the vehicle. With meticulousness and passion, they used several airbrushes to achieve a handcrafted finish that highlights the small details of the manufacturing and gives life to a piece that is as much a work of art as it is a functional vehicle.

According to the Casa Antillón collective, the silhouettes that adorn NX Art Madrid represent more than just shapes; they are the result of a creative journey, a path of figures and expressions that have evolved over the years. Now, this vehicle-turned-artwork will take this story to unexpected places, inviting each viewer to imagine their own narrative as they observe the movement represented in the silhouettes.

NX ART MADRID. Intervened by Casa Antillón. Image courtesy of Lexus.

Lexus' participation in Art Madrid'24 marks the beginning of Lexus Art Month, a month dedicated to celebrating the connection between art, design and technology. It is an opportunity for the brand to demonstrate its commitment to artistic expression and to explore new forms of collaboration between the art world and the automotive industry.

NX Art Madrid is not only a showcase of Lexus' ability to combine luxury and technology in its vehicles, but also an example of the transformative power of art. It is an invitation to reflect on the intersection between aesthetics and functionality, beauty and engineering. And a celebration of the creative capacity of the human being.

NX ART MADRID. Intervened by Casa Antillón. Image courtesy of Lexus.

During Art Madrid'24, visitors will have the opportunity to admire the NX Art Madrid up close and explore its unique design. In addition, those who wish to take this work of art on wheels will be able to purchase it during the fair, making it an exclusive and distinctive piece that transcends time and space.

This first collaboration between Lexus and Casa Antillón to present the NX Art Madrid at Art Madrid'24 is a testament to how art transcends any discipline and drives development and invention in all creative fields.

NX ART MADRID. Intervened by Casa Antillón. Image courtesy of Lexus.

LEXUS: ALL ROADS LEAD TO ART

Have you ever noticed the magnificent space that is the Galería de Cristal of Palacio de Cibeles in broad daylight? Did you walk through Art Madrid'24 under the huge glass dome? Do you remember that painting that caught your attention and you couldn't take a picture of it because you didn't want to miss anything of the fair? Would you like to spend 5 minutes in front of that amazing sculpture again? Well, you can do all this and more thanks to our 360º VIRTUAL VISIT!

We invite you to enjoy the experience of living ART MADRID'24 with our 360º VIRTUAL TOUR. Move around every corner of the fair, recover those works of art that you didn't have time to enjoy and discover an art fair in broad daylight from the proximity of a click.

Thanks to COKE RIERA STUDIO and PANOTOUR technology, we bring you the fair in detail. With more than 4,100 photos taken at strategic points of the fair, we offer you a complete panoramic view of our space and the possibility to access each of the participating galleries, get close to the works, admire the height of the glass dome and even get closer to the spaces that surely you have not been able to discover in detail.

We love to share this immersive experience with you. So the BEST OF ALL will be for you to TRY IT and SHARE IT!