Helarea is an online art sale platform that was born from the passion for the art of its CEO Inés Luca de Tena and its directors Ana Monreal and Carlos Aguilar. They felt the need to connect the work of emerging visual artists, who are somehow out of the usual route of galleries and whose exhibition career is not positioned in the market, with individuals and professionals national and international interior design. Helarea's sponsorship work focuses on bringing the works of art of its artists to all audiences, enhancing their careers, democratising art, escaping from elitist exclusivity and promoting creativity. Helarea breaks down barriers and offers artists the possibility of living from their passion.

Helarea works as an e-commerce platform with simple mechanics, easy to handle for the user, facilitating the process of acquiring the works and opening a window on the productivity of professionals in the domain of decoration and interior design. At Helarea we can find artworks by emerging artists at affordable prices. The members of its team, professionals with more than 16 years of experience in the sector with a common dream: to revolutionise the form and perception of the art sector, have become true patrons, promoting the artistic production of the authors they promote.

Although the platform is mainly focused on the online art market, they have a showroom where the buyer can "feel" all the talent of their artists, even offering the possibility of participating in the artwork by requesting a custom order. In this way, the artist and the buyer create together a unique and exclusive project. The most important challenge since its foundation was to bring art closer to everyone. In this way, the value of the works for sale start from a price of €80 and go up to €2,600.

"As opposed to the large transactions of auction houses and galleries is the precarious reality of a large majority of artists who are unable to live from their production, it was then that we realised that the solution was to create a platform like Helarea, methodically structured to offer artists the possibility of a new sales channel without the need to invest their own resources while making art accessible to all audiences”.

Helarea works as a supplier of artworks not only for interior design and decoration professionals but also offers the possibility of decorating their rooms and salons to hotel brands, restaurant chains and department stores. On the other hand, it promotes with its different actions, the purchase of art among young or non-initiated collectors.


If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024


Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.


The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024


Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.

Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: until October 7, 2024