Art Madrid'24 – A BRIDGE OF LIGHT AND SOUND IN THE OLD SALAMANCA

Last weekend Salamanca was filled with light. For the third year in a row, the festival “Luz y Vanguardias” flooded the façades of this city with projections and creations that generate a bridge between the past and the future, between historical heritage and contemporaneity.

The artworks are designed to be projected on the old town of Salamanca. The City Hall (Plaza Mayor), the Casa de las Conchas, the Plaza de Anaya next to the New Cathedral and the Church of the San Esteban Convent are some of the buildings selected for this edition. In addition, the festival is structured in four sections where both young talent and international studios can fit: the guest artists section, the contest section, the young creators' section and the “Luz+” program.

One of the highlights of the festival is the International Videomaping Contest for creative projects on the façade of the City Hall. This year there were records of participation, with works coming from all around the world: twenty-nine artists and studios from Spain, Hungary, Italy, Romania, Austria, Thailand, Canada, Mexico and Colombia. The work "Pneuma" of the studio VideomapingPro (Spain) has been the winner of this year, and the award of the public was granted to "R_Evolution", by the Mexican Jesús Gutiérrez Mercado.

To promote young talent, the festival dedicates a section to students of the fine and audiovisual arts of the universities of the city. The selected artworks are projected on the façade of the Casa de las Conchas. In this edition, 52 students participated with 35 proposals of different themes and techniques. For its part, the “Luz+” section opens the door to the creations of several art spaces in the city that deals with the concept of light.

The invited artists in this edition were Juan López (Alto Maliaño, Cantabria 1979), Eugenio Ampudia (Melgar, Valladolid, 1958), Darya von Berner (Mexico, 1960) and Charles Sandison (Scotland, 1969). The common characteristic of these creators is the connection of their work with the new technologies that result in installations, videos, projections and works in public spaces.

Have you ever noticed the magnificent space that is the Galería de Cristal of Palacio de Cibeles in broad daylight? Did you walk through Art Madrid'24 under the huge glass dome? Do you remember that painting that caught your attention and you couldn't take a picture of it because you didn't want to miss anything of the fair? Would you like to spend 5 minutes in front of that amazing sculpture again? Well, you can do all this and more thanks to our 360º VIRTUAL VISIT!

We invite you to enjoy the experience of living ART MADRID'24 with our 360º VIRTUAL TOUR. Move around every corner of the fair, recover those works of art that you didn't have time to enjoy and discover an art fair in broad daylight from the proximity of a click.

Thanks to COKE RIERA STUDIO and PANOTOUR technology, we bring you the fair in detail. With more than 4,100 photos taken at strategic points of the fair, we offer you a complete panoramic view of our space and the possibility to access each of the participating galleries, get close to the works, admire the height of the glass dome and even get closer to the spaces that surely you have not been able to discover in detail.

We love to share this immersive experience with you. So the BEST OF ALL will be for you to TRY IT and SHARE IT!