THE MADRID GALLERIES OF ART MADRID 17

 

One more year the Madrid galleries are betting on fresh and innovative proposals and do it with the help of powerful artists and with character. Some of them, are premiered in this edition, as 6mas1 and gallery Jorge Alcolea, while the others consolidate as veterans.

 

 

Julio Falagán. Untitled - Assemblage of skies of popular landscapes and landmarks - 125 x 230 cm - 2016

 

 

The gallery 6mas1, is a young and dynamic space that bets on the emerging art both national and international. In 2010 they moved to a new venue with sufficient capacity to hold exhibitions that would improve the conditions of their most contemporary proposals. The result was the expected one, since it has become a space that invites to the reflection of free autonomy for artists, being the visitor the first link of the participatory chain. It is defined as a window to a creative laboratory, which pretends to be the place of emotional exchange between artists, spectators and themselves.

 

His proposal for the 12th edition is Julio Falagán, Mar Cuervo, Joel Blanco, Pachi Giustinian and Louis Lambert. The latter, an urban artist who has wanted to blur the boundaries between art and craftsmanship using rough materials (such as cement) and popular themes that change the frame to which they are usually adjusted.

 

 

Joseba Eskubi. S.T -Oil on canvas - 55 x 46 cm - 2016

 

 

The Estampa gallery was founded in 1978, its main objective is to give visibility to contemporary artists both national and foreign. The new figuration is its main feature, but its functions do not stop there, they have also specialized in publishing books of limited edition artists. A resource that increases the exhibition value of the gallery.

 

The artists selected to exhibit at the fair are Juan Ángel González de la Calle, Joseba Eskubi, Norberto Gil and Luis Mayo. Eskubi, offers us a proposal based on a gestural painting, that combines techniques and processes that emphasize the material qualities of the image. The pictorial gesture creates a credible figure, but it is at the same time deconstructed as something strictly physical. His work produces an obsessive effect, as something absurd and indomitable where a serial and repetitive structure expands the body of the painting.

 

 

José Ramón Lozano. Cara Delevingne - Acrylic on canvas - 150 x 150 cm - 2016

 

 

The BAT gallery Alberto Cornejo, has more than three decades dedicated to the contemporary art sector. After having been growing throughout this time, not only on a personal level but with the expansion of space. The current one, offers a great home to house the work of a great number of artists. The charisma and the more youthful art are protected under the umbrella of this gallery. They have attended a great number of national and international fairs.

 

In the field of graphic and original work their fame go before them, thus maintaining the most nourished funds of the art market. One of BAT's winning bets is the confidence it offers its young artists who follow an expressive and very contemporary line. The artists selected for the fair are Gustavo Diaz Sosa, Pablo Lambertos, Leticia Felgueroso, Carlos Albert, Rubén Martin de Lucas, José Ramón Lozano and Marc Quintana.

 

 

Aurora Cañero. Canon II - Bronze - 170 x 33 x 33 cm - 2007

 

 

The Kreisler Gallery was born in the mid 60's in Madrid. It has continued to expand, opening other spaces in cities such as New York, Barcelona and Miami. Throughout the year, this gallery renews its individual exhibitions every month offering a varied and collaborative program, since many of them are presented together with cultural institutions, inside and outside Spain. They also publish original graphic works and participate regularly in national and international fairs.


One of the skills that characterizes them, is the commitment to urban art with projects such as "Past, present and future. 6 proposals / 6 artists, "a selection of artists from different generations and styles from abstraction to figuration and among whom is Okuda San Miguel, author of Kaos Temple, or reinterpretation of the church of Llanera, Asturias. The other five participants are Carlos Evangelista, Carmen Otero, Aurora Cañero, Jesús Velayos and Juvenal Ravelo.

 

 

Abraham Calero Grifo - Photo-reconstruction on 8 digital photographs - 120 x 110 cm - 2015

 

 

The Jorge Alcolea gallery has been established in Madrid since 1989. Its director, Jorge Alcolea, began in Barcelona to bet on contemporary art, at the moment in which he moved to Madrid those projects were transported with him. Those artists who in the beginning were a discovery, are currently the cornerstone of his gallery, counting among its ranks with internationally outstanding artists.

 

The careful dedication with which Jorge chooses his artists frames him in a current discourse and very thought that makes the identity of his gallery stand out by itself. The artists chosen to show their work are Eloy Morales, Abraham Calero, Carlos (Ceesepe) Sánchez Pérez, Isabel Ramoneda, Juan Escauriaza and Mario Pavez. Calero in particular bets on the subtle and minimalist photography, highlighting the identity of everyday objects that surround us, a solid proposal with a lot of presence inside the stand.

 

 

Rafael Barrios. Vertical Dislocated in two times - lacquered stainless steel - 192 x 53 cm - 2016

 

 

The Hispanic Contemporary Gallery, has its origins in Madrid but at the moment has an expansion in Mexico City. The direct relationship between the two spaces makes possible a fluid communication between the two streams, alternating national and international artists and emerging and consecrated. The mixture, makes possible a great success in the elaboration of his transoceanic speech.

 

Its annual programming offers a wide range of artistic modalities, such as Photography, Original Artwork, Painting, Sculpture or installations and its artists are Manolo Valdés, Hugo Fontela, Mel Bochner, Xavier Mascaró and Rafael Barrios. Barrios bets on a geometric and risky sculpture that will not leave indifferent to any lover of said discipline. The vibrant and colorful colors accentuate the personal brand of this.

 

 

 

Buying the first work of art always instils respect. A difficult feeling to define that mixes vertigo with adrenaline. But over uncertainty and caution, a pleasurable sense of connection, understanding, and desire prevails. That work that, once seen, stays in the mind, reappears in the memory several times a day and seems to tell you that it is willing to be part of your home, is the perfect candidate to make the decision.

In the first steps, many collectors do point out that one does not start from an established plan, but rather that one acquires pieces based on taste and the connection one feels with them until, after time, they realise that the volume of works that accumulates can be labelled as a "collection". For example, this is how Alicia Aza explains it:

“I was not aware that I was collecting until many years later when a third party named me as a collector and talked about my collection. In 2005, I became aware of what collecting means and decided to articulate a collection with an identity of criteria and formats”.

Marcos Martín Blanco, co-founder, with his wife Elena Rueda, of the MER Collection, shares this same opinion:

“Collecting has been a passion, driven by a visceral state that encourages you to do so. The collection, in terms of acquisitions, has not been particularly complicated because, let's face it: it is easy to buy because they are all beautiful things and you have some clear idea of where you want to go, but at first those preferences were not so clear. It is with the time that a criterion is being formed”.

It is not always this way, of course, but for the buyer who starts out on this path, the personal connection that entails the first piece is essential. There it is the germ of a lasting relationship that is not limited to a simple aesthetic question but is an open window to knowledge, to exploration, to a world that is often unknown to us and awakens our fascination. The seed of that connection is purely sentimental, and it is precisely this impulse that determines the first acquisitions. The first piece is never forgotten.

Art Madrid'20, photo by Ana Maqueda

Exceeding the usual recommendations made by advisers and agents, rare is the occasion when the art lover decides to buy by pure investment. These paths usually open later, when the volume of pieces is large enough. In addition, there are those who are a bit against this classic concept of the traditional collector, approached from an eccentric, elitist and little accessible vision. On the contrary, art buyers are, above all, art lovers, sentient beings and permeable to creative stimulus who, at a given moment, decide to deepen the relationship they already have with art to take a piece home.

It is not that hard to overcome that small psychological barrier that turns the visitor into a buyer if one approaches the matter from a more personal and intimate perspective than from social consideration. Small-format works, graphic work or serial photography are of great help for this, whose price range, generally more affordable, allows a closer comparison to the daily basis expenses. In this way, the purchase of art falls within the range of feasible activities and becomes something close and possible.

Art Madrid'20, photo by Marc Cisneros

At that moment, a different relationship with art begins, based on pure experience and coexistence with the acquired piece. Perhaps it can be seen as an act of daring, but on many occasions, it is more a matter of necessity and transformation. Collectors also agree that the acquisition of an artwork is an exercise on personal analysis and opening up to a new field of knowledge that was previously alien to us. Alicia Aza explains that the reason she acquired her first piece of video art, by Sergio Prego, is because she did not understand it and because she saw it as a challenge and an opportunity to self-improve. This open window to knowledge creates new connections and bonds with creators, as one of the most fascinating parts of the process. Candela Álvarez Soldevilla explains that

"I think the most interesting thing in the art world is talking to artists. They are people with a special sensitivity to listen and understand.”

And Alicia Aza also says:

"I can share the satisfaction of being able to count on many artists in my circle of close friends today, and that is a long way to go."

Thus, with works that seem acceptable within the horizon of expenses that each one considers affordable, it is easy to find a piece that catches us. Since then, our home also evolves into a space in which art has a permanent place and presence, and there is no doubt that this transforms us inside.

Art Madrid'20, photo by Henar Herguera

Jaime Sordo, owner of Los Bragales collection and founder of the 9915 Contemporary Art Collectors Association, has always defined his relationship with art as a true passion and a vital necessity. For buyers who start on this path, he has the following recommendation:

“It is an essential condition that they feel the need to live with their passion to enjoy the works. Another very important aspect is that before making decisions for purchases, they are informed, so it is necessary to read specialised newspapers and books, visit exhibitions and museums and a lot of contact with galleries, which is an important and very specific source of information of the artists they represent. Finally, the presence in national and international art fairs. All this generates information and training.”

Indeed, fairs have become a good place for discovery because they condense a wide offer and allow diverse and global contact in a concentrated way. For this reason, many new generation buyers start in the context of an event such as Art Madrid, whose closeness and quality constitute a unique opportunity to meet, soak up and feed the passion for art.

(*) quotes taken from various interviews published in public media between 2013 and 2019.