Nocapaper in Art Madrid\'16

 

 

 

What is NOCA?

 

NOCA stands for (Not Only Contemporary Art) is a platform dedicated to Art covering several fields, from the publication of books and works, advice or assistance to collectors artists and curating projects.

 

NOCA has published several series of books: POCKET SERIES, in order to bring collectors and the general public the work of contemporary artists. These monographs of contemporary artists are composed of a common structure: a critical trial about the creation of the artist illustrated with works of his career, an interview that gives voice to the creator, a series of illustrations / sketches...

 

 

Obra de Irene Sánchez Moreno para NOCA

 

Also publish the BOX SERIES, composed of several stories, books or collections, collected in a special box designed by the artist himself, the CHILD SERIES (to stimulate children's creativity), LARGE SERIES (catalog raisonné), SPECIAL BOOKS (commissions and other special publications).

 
 

 

 

Obra de Jonathan Notario para NOCA  

 

NOCA has also thought of art collectors, especially of the new collectors, and creates for them the SURPRISE SERIES, original works in limited series, small size and more affordable with which to start a collection of contemporary art. The artists develop 10 pieces similar to each other are part of a miniseries, with its certificate of authenticity and a text on the series.

 

 

 

An important part of the character and philosophy of NOCA is the mix of projects and the search for new formats and for this they have created NOCA GOURMET, a project that is an artistic intervention on boxes of oranges, limited and numbered edition accompanied by a certificate from the artist. Boxes created especially for this project in wood, designed to have a utility beyond being a simple container. Definitely a different way to enjoy art! 

NOCA also gives this year the NOCA Award // Art Madrid focused on the artists of the ONE PROJECT program. An award that recognizes the work and the emerging creation but also the work of young curators, as in this case Carlos Delgado Mayordomo.

 

The CEART opens this Thursday, November 14th in the room A an exhibition dedicated to this master of photography, which will be open to the public until February 9th. The show includes one of the artist's latest projects, focused on the hard work carried out by the miners of Serra Pelada, an open gold mine in the heart of Brazil where employees daily risked their lives.

Immigration, poverty, marginal life, slave labour, man's relationship with the land, the use of natural resources... are issues that have always fascinated Salgado. From the beginning of his career as a photographer, his work has opted to give visibility to the most disadvantaged groups and to create with his images a vivid and impressive visual story without fakes. With a raw black and white, this author's work transits between photo-reportage and naturalistic photography.

And the idea that permeates all his work is human dignity. Salgado portrays employees, miners and gatherers from a purely humanistic approach that wants to value their integrity, their strength and their resilience.

“If you photograph a human, so that he is not represented in a noble way, there is no reason to take the picture. That is my way of seeing things.”

Salgado entered this discipline long after completing his studies in economics between Brazil and the United States, and a doctorate in statistics in France. But in 1973 his life took a turn, and he decided to start his career as a photographer. He achieved to work at the Gamma Agency and Magnum Photos for more than 15 years until in 1994 he founded his own agency “Amazonas Imagen”.

With the “Gold” project, the photographer portrays a harsh reality that takes place in the Serra Pelada mine, a name given to a totally devastated and anarchically excavated mining enclave, the world's largest open-pit gold mine, through which more than 50,000 people have passed. In the heat of the legends about the mysterious “El Dorado”, the enthusiasm for this precious metal led to the development of strenuous exploitation practices for the workers and to originate tales of grief and glory, of human victory and defeat between the soil, the tunnels and the cargo baskets.

The CEART exhibition brings together Salgado's full portfolio in his characteristical black and white and large-format photographs that leave no one indifferent.