Nocapaper in Art Madrid\'16




What is NOCA?


NOCA stands for (Not Only Contemporary Art) is a platform dedicated to Art covering several fields, from the publication of books and works, advice or assistance to collectors artists and curating projects.


NOCA has published several series of books: POCKET SERIES, in order to bring collectors and the general public the work of contemporary artists. These monographs of contemporary artists are composed of a common structure: a critical trial about the creation of the artist illustrated with works of his career, an interview that gives voice to the creator, a series of illustrations / sketches...



Obra de Irene Sánchez Moreno para NOCA


Also publish the BOX SERIES, composed of several stories, books or collections, collected in a special box designed by the artist himself, the CHILD SERIES (to stimulate children's creativity), LARGE SERIES (catalog raisonné), SPECIAL BOOKS (commissions and other special publications).




Obra de Jonathan Notario para NOCA  


NOCA has also thought of art collectors, especially of the new collectors, and creates for them the SURPRISE SERIES, original works in limited series, small size and more affordable with which to start a collection of contemporary art. The artists develop 10 pieces similar to each other are part of a miniseries, with its certificate of authenticity and a text on the series.




An important part of the character and philosophy of NOCA is the mix of projects and the search for new formats and for this they have created NOCA GOURMET, a project that is an artistic intervention on boxes of oranges, limited and numbered edition accompanied by a certificate from the artist. Boxes created especially for this project in wood, designed to have a utility beyond being a simple container. Definitely a different way to enjoy art! 

NOCA also gives this year the NOCA Award // Art Madrid focused on the artists of the ONE PROJECT program. An award that recognizes the work and the emerging creation but also the work of young curators, as in this case Carlos Delgado Mayordomo.


If visual arts arouse emotions in the viewer, and also gastronomy, at its finest, can cause a similar effect, the relationship between both "disciplines" is more than demonstrated.

Cheese is a fundamental piece in gastronomy, its diversity allows it to be part of gastronomy different moments, from starters to desserts, and that is why Art Madrid includes it in this year’s edition of the Fair from an ambitious place. Cheese is given this way a closest view to the creation of a work of art, both from the point of view of the time spent in its execution process and the almost personalized study dedicated to each piece during its elaboration.

Like a plastic artist, the Cheese Master Affineur executes a series of actions making each piece an exclusive and individualized element. This is what Madrid cheese factory QAVA de Quesos and its Master Afinador José Luis Martín achieve.

QAVA & MARTÍN AFINADOR is a new store concept: a unique space designed to taste, learn, promote and buy cheese in Madrid, in the heart of Retiro district."

José Luis Martín is a key piece in the QAVA cheese factory. He has been working in the cheese world for more than 30 years, providing training throughout the world, visiting cheese shops, consulting and advising on the design and implementation of one of the most emblematic cheese shops in Spain. The fact of knowing the producers personally, and even advising them on the manufacture and design of their products, allows him to select specific batches, at different stages of maturation, to complete the cheese ripening and then convert each piece into a unique product, different and with its own distinct character, the signature of the Cheese Master.

In the profile of the Master Martín Afinador experience and pure knowledge merge. Martín Afinador is an advisor and consultant for artisanal cheese factories and product design, and for the best-specialised stores in the country, director of Gourmetquesos, director and coordinator of the Championship of the Best Cheeses in Spain during nine editions, technical director and jury in national and international cheese competitions and tastings, collaborator of the Ministry of Agriculture and the Academy of Spanish Gastronomy, director and coordinator of the cheese section of the Repsol Guide to the Best Foods in Spain and trainer for hospitality schools and food centres teaching, among other activities.

Cheese ripening is a complex process that requires time and dedication, in addition to a developed use of the senses. The Master Cheese Tuner, as a specialist in the field, works in all cheese stages (varied and complex), controls all stages of raw material transformation, supervises the evolution and development of cheeses according to the characteristics of each one of them, verifies the quality and the state when the cheeses arrive at their cellars, checks their care and conservation, and; finally, he controls its packaging and the type of wrapping suitable for its best preservation.

In Qava de Quesos they have two Cheese Refining Cellars. In these "tuning caves" or refrigerated chambers designed in constant conditions of temperature, humidity and ventilation, "we take great care of the cheeses until they reach their optimum point of consumption". The work of refining involves placing the cheeses on wooden shelves, turning them over daily and/or washing them frequently, brushing them periodically, as well as other regular handlings.

Among the services offered by Qava de Quesos, we can find specific courses and workshops, events for groups and companies, and advice on shop design and ripening rooms.