Art Madrid'23 – Liquitex acrylic brand in Art Madrid\'16

 

 

 

The 11th edition of the contemporary art fair Art Madrid has a special collaborator, Liquitex paints, American acrylic brand of professional paints used by Andy Warhol, Roy Lichtenstein and Frank Stella, among other masters. Liquitex will fill with art and color the lounge area of ??the fair with artistic interventions, sample products and live painting.

 

 

 

 

 

A team consisting of Miguel Torrus, Liquitex resident artist, Rebekah Khamlichi and Antonyo Marest, collaborators of the brand, will be responsible for customizing and direct intervention to the furniture in the lounge area of Art Madrid'16, with elements manufactured by CartonLab Architecture + Design.

 

 

 

 

 

In addition, from Wednesday February 24 to Friday 26, every day at 18:00h, will happen the #EspacioLiquitex, a break in the day dedicated to painting with the participation of the artists Cristina Mur (x 24), Santiago Picatoste (j 25) and Javier Torices (v 26), who will paint a huge mural dedicated to Madrid in which the audience can participate.

 

 

 

 

 

Liquitex is characterized by its versatility and is used in such diverse disciplines as painting, installation, urban art and sculpture because it has developed a complete system of professional acrylics in multiple formats (tube, ink, spray, markers ...) making possible the "intermixability" unique in the market. One advantage that we can see with direct interventions in the fair.

 

 

 

 

A little history ...

Liquitex was created in 1955 as a result of the obsession of Henry Levison by permanent pigments. In that time he developed his first acrylic paint water-based and, from there, a whole series of products resulting from ongoing research: the first bright acrylic, the medium matte, the first acrylic varnish in 1967 (Soluvar Gloss Varnish) and the first acrylic spray. Liquitex is also a pioneered professional painting brand labeled according to standards ASTM of toxicity, quality and lightfastness. Today, as then, Liquitex and now Art Madrid guarantee professional quality for the most restless and avant-garde artists.

 

 


 

In the year 2020 in the heart of Barcelona a wandering gallery was born, the same one that in February 2021 would debut at Art Madrid with an exhibition proposal focused on contemporary portraits; with this subject matter it would manage to create a powerful dialogue between artwork and audience and make the seal Inéditad remain in the history of the event that contained it.

Jean Carlos Puerto. Protección. Oil and copper leaf on wood. 60 x 48. 2021. Image courtesy of the gallery.

Since that first time and until today, the wandering gallery has managed to build projects on otherness, has repositioned in the spotlight the discourses on the LGTBIQ+ collective, has consolidated a group of artists who share its principles of resilience and empathy and the best thing is that it continues to bet from the professionalism and commitment to give voice to the difference.

Claudio Petit-Laurent.. El Joven de la Perla. Oil on wood. 30 x 30 cm. 2023. Image courtesy of the gallery.

Inéditad Gallery, thanks to its founder Luis López, its collaborators and the infinite possibilities manifested in the works of the artists it represents, is a gallery that has demonstrated its capacity and courage to stimulate the sensibility of the public through art and seduce a generation that moves between the glass window and the analogical story. Inéditad is a nomadic gallery that has gathered around it a community of artists and has moved the context with exhibition projects that think about LGTBIQ+ art without prejudices.

Pepa Salas Vilar. Las marcas del arcoiris. Oil on canvas. 40 x 50 cm. 2022. Image courtesy of the gallery.

Pride and Prejudice was inaugurated. An exhibition that brings together the works of sixteen artists: Abel Carrillo, Alex Domènech, Carlos Enfedaque, Silvia Flechoso, Jamalajama, Daniel Jaén, Claudio Petit-Laurent, Jean Carlos Puerto, Fernando Romero, Pablo Rodríguez, Pepa Salas Vilar, Jack Smith, Pablo Sola, Bran Sólo, Elia Tomás and Utürüo. Painting, illustration, photography and digital art are the manifestations that bring into dialogue around fifty neatly threaded pieces, in a discursive line that discusses such a latent phenomenon as discrimination. To achieve this, the artists invited to the exhibition question themselves whether: Does discrimination exist within the LGTBIQ+ collective?

Pride and Prejudice Official Poster. Image courtesy of the gallery.

With approaches on and from the body, the proposal invites to celebrate diversity, proposes to question and self-question the prejudices and attitudes of society against the collective. Pride and Prejudice is a space for dialogue about the constructs imposed on us by society. It is also an oasis in which to deconstruct with tolerance and respect the subjectivities that sometimes prevent us from approaching the production of the participating artists, simply because "the beautiful" does not fit in an androgynous body. The subjugation of stereotypes are pressed with determination to find the beauty of diversity in other palpable facets of reality.

Pablo Sola. All men are dogs. Photography. 2014. Image courtesy of the gallery.

Throughout these three years Inéditad has stimulated the vindictive projection towards bad practices, has questioned estates around the LGTBIQ+ body and the most admirable thing, is that these capacities have resurfaced around the dialogue and the visual narrative of the stories that are told from the visual: Artworks that are people, art that is, per se, humanity. Overcome impositions and accept what is different in order to continue fighting against homophobia, biphobia, lesbophobia or transphobia and defend the equal rights that all the acronyms of the collective deserve in our community.

That's Pride and Prejudice: One creature, the happiest in the world. And maybe other projects and other people have said it - or felt it - before, but none so fairly.

Silvia Flechoso. Hola, soy maricón. Oil on canvas. 73 x 54 cm. 2023. Image courtesy of the gallery.

From June 8th until June 22nd you can visit Pride and Prejudice. Carrer de Palau núm. 4. Canal Gallery space. Barcelona.