Liquitex acrylic brand in Art Madrid\'16

 

 

 

The 11th edition of the contemporary art fair Art Madrid has a special collaborator, Liquitex paints, American acrylic brand of professional paints used by Andy Warhol, Roy Lichtenstein and Frank Stella, among other masters. Liquitex will fill with art and color the lounge area of ??the fair with artistic interventions, sample products and live painting.

 

 

 

 

 

A team consisting of Miguel Torrus, Liquitex resident artist, Rebekah Khamlichi and Antonyo Marest, collaborators of the brand, will be responsible for customizing and direct intervention to the furniture in the lounge area of Art Madrid'16, with elements manufactured by CartonLab Architecture + Design.

 

 

 

 

 

In addition, from Wednesday February 24 to Friday 26, every day at 18:00h, will happen the #EspacioLiquitex, a break in the day dedicated to painting with the participation of the artists Cristina Mur (x 24), Santiago Picatoste (j 25) and Javier Torices (v 26), who will paint a huge mural dedicated to Madrid in which the audience can participate.

 

 

 

 

 

Liquitex is characterized by its versatility and is used in such diverse disciplines as painting, installation, urban art and sculpture because it has developed a complete system of professional acrylics in multiple formats (tube, ink, spray, markers ...) making possible the "intermixability" unique in the market. One advantage that we can see with direct interventions in the fair.

 

 

 

 

A little history ...

Liquitex was created in 1955 as a result of the obsession of Henry Levison by permanent pigments. In that time he developed his first acrylic paint water-based and, from there, a whole series of products resulting from ongoing research: the first bright acrylic, the medium matte, the first acrylic varnish in 1967 (Soluvar Gloss Varnish) and the first acrylic spray. Liquitex is also a pioneered professional painting brand labeled according to standards ASTM of toxicity, quality and lightfastness. Today, as then, Liquitex and now Art Madrid guarantee professional quality for the most restless and avant-garde artists.

 

 


 

If visual arts arouse emotions in the viewer, and also gastronomy, at its finest, can cause a similar effect, the relationship between both "disciplines" is more than demonstrated.

Cheese is a fundamental piece in gastronomy, its diversity allows it to be part of gastronomy different moments, from starters to desserts, and that is why Art Madrid includes it in this year’s edition of the Fair from an ambitious place. Cheese is given this way a closest view to the creation of a work of art, both from the point of view of the time spent in its execution process and the almost personalized study dedicated to each piece during its elaboration.

Like a plastic artist, the Cheese Master Affineur executes a series of actions making each piece an exclusive and individualized element. This is what Madrid cheese factory QAVA de Quesos and its Master Afinador José Luis Martín achieve.

QAVA & MARTÍN AFINADOR is a new store concept: a unique space designed to taste, learn, promote and buy cheese in Madrid, in the heart of Retiro district."

José Luis Martín is a key piece in the QAVA cheese factory. He has been working in the cheese world for more than 30 years, providing training throughout the world, visiting cheese shops, consulting and advising on the design and implementation of one of the most emblematic cheese shops in Spain. The fact of knowing the producers personally, and even advising them on the manufacture and design of their products, allows him to select specific batches, at different stages of maturation, to complete the cheese ripening and then convert each piece into a unique product, different and with its own distinct character, the signature of the Cheese Master.

In the profile of the Master Martín Afinador experience and pure knowledge merge. Martín Afinador is an advisor and consultant for artisanal cheese factories and product design, and for the best-specialised stores in the country, director of Gourmetquesos, director and coordinator of the Championship of the Best Cheeses in Spain during nine editions, technical director and jury in national and international cheese competitions and tastings, collaborator of the Ministry of Agriculture and the Academy of Spanish Gastronomy, director and coordinator of the cheese section of the Repsol Guide to the Best Foods in Spain and trainer for hospitality schools and food centres teaching, among other activities.

Cheese ripening is a complex process that requires time and dedication, in addition to a developed use of the senses. The Cheese Master Affineur, as a specialist in the field, works in all cheese stages (varied and complex), controls all stages of raw material transformation, supervises the evolution and development of cheeses according to the characteristics of each one of them, verifies the quality and the state when the cheeses arrive at their cellars, checks their care and conservation, and; finally, he controls its packaging and the type of wrapping suitable for its best preservation.

In Qava de Quesos they have two Cheese Refining Cellars. In these "tuning caves" or refrigerated chambers designed in constant conditions of temperature, humidity and ventilation, "we take great care of the cheeses until they reach their optimum point of consumption". The work of refining involves placing the cheeses on wooden shelves, turning them over daily and/or washing them frequently, brushing them periodically, as well as other regular handlings.

Among the services offered by Qava de Quesos, we can find specific courses and workshops, events for groups and companies, and advice on shop design and ripening rooms.