Liquitex acrylic brand in Art Madrid\'16

 

 

 

The 11th edition of the contemporary art fair Art Madrid has a special collaborator, Liquitex paints, American acrylic brand of professional paints used by Andy Warhol, Roy Lichtenstein and Frank Stella, among other masters. Liquitex will fill with art and color the lounge area of ??the fair with artistic interventions, sample products and live painting.

 

 

 

 

 

A team consisting of Miguel Torrus, Liquitex resident artist, Rebekah Khamlichi and Antonyo Marest, collaborators of the brand, will be responsible for customizing and direct intervention to the furniture in the lounge area of Art Madrid'16, with elements manufactured by CartonLab Architecture + Design.

 

 

 

 

 

In addition, from Wednesday February 24 to Friday 26, every day at 18:00h, will happen the #EspacioLiquitex, a break in the day dedicated to painting with the participation of the artists Cristina Mur (x 24), Santiago Picatoste (j 25) and Javier Torices (v 26), who will paint a huge mural dedicated to Madrid in which the audience can participate.

 

 

 

 

 

Liquitex is characterized by its versatility and is used in such diverse disciplines as painting, installation, urban art and sculpture because it has developed a complete system of professional acrylics in multiple formats (tube, ink, spray, markers ...) making possible the "intermixability" unique in the market. One advantage that we can see with direct interventions in the fair.

 

 

 

 

A little history ...

Liquitex was created in 1955 as a result of the obsession of Henry Levison by permanent pigments. In that time he developed his first acrylic paint water-based and, from there, a whole series of products resulting from ongoing research: the first bright acrylic, the medium matte, the first acrylic varnish in 1967 (Soluvar Gloss Varnish) and the first acrylic spray. Liquitex is also a pioneered professional painting brand labeled according to standards ASTM of toxicity, quality and lightfastness. Today, as then, Liquitex and now Art Madrid guarantee professional quality for the most restless and avant-garde artists.

 

 


 

Thirteen years have passed since its beginnings, and in all this time the Video Art Festival PROYECTOR has grown and consolidated its position as an essential event in this discipline. Since its inception, the initiative has tried to give visibility to a discipline that has always been relegated to the background in the usual exhibition circuits. Although video creation is not new, since it emerged by its own in the 60s of last century, the way to get to know it and enjoy it has not always been easy. On many occasions, the exhibitions only included a few isolated pieces within the main route, as if the video was the anecdotal contribution to the whole. However, our daily lives are invaded by moving images, and there is a paradox that video art, despite being a format of artistic expression very much in tune with the habits of today's society, remains a minority discipline

Frame from “Hel City”, by Gregorio Méndez Sáez, 2019

To some extent, PROYECTOR was born to reverse this situation, to value video as a creative format and to offer a wide, itinerant space to host a multitude of proposals, coming from inside and outside our borders. In this time, the growth of the festival has led it to travel the world, but also, to be a benchmark that each year arouses more interest. In the open call to receive proposals, they reach almost half a thousand, and a hundred works selected by the jury are a representative sample of different ways of understanding video creation, with pieces mainly from Europe, Latin America, Southeast Asia and the Middle East.

In turn, PROYECTOR wants to be more than a video showcase and offers a large program with talks, workshops, masterclasses, meetings with artists, visits and concerts. A complete experience that always has the moving image as a backdrop.

El Instante Francisco Ruiz de Infante. El bosque que se mueve (errores de medida)

In this evolution, another circumstance stands out: video is a creative format that has its own codes, but it is also one of the disciplines most open to artistic hybridization and the widening of uses. The video may, therefore, be the genuine idea of an author who conceives an autonomous project to be carried out in this format, but it can also be the complementary result of an action or the documentary record of a previous performance being recorded to guarantee its survival. The versatility of the moving image and the potential that it has acquired in recent years allows us today to speak of numerous branches of art that focus on the fusion of languages and the integration of techniques and methodologies from other sectors, and in many of them, the video is still a cornerstone. So it is with technological art, interactive sound art, performance recording, the transformation from big data to image, artificial intelligence, and a long etcetera. Precisely for this reason, PROYECTOR offers a panoramic vision of this reality, with an extremely interesting program that plays with the variety and wealth of proposals.

Frame from “Herdança”, by Thiago Rocha Pitta, 2007

The 2020 edition will run from September 9th to 20th. As usual, the program displays in various venues throughout the city of Madrid, each of which will house a small section of the activities. This year the festival will count with the collaboration of the Casa Árabe, White Lab, Cruce, El Instante Fundación, ¡ésta es una PLAZA!, Extensión AVAM (Matadero Madrid), Institut Français de Madrid, Medialab Prado, Quinta del Sordo, Sala Alcalá 31, Sala El Águila, Secuencia de Inútiles and White Lab, in addition to the collaboration of the INELCOM Collection and the video art collection of Teresa Sapey.

The festival is also the ideal place to articulate the cultural fabric, since it involves numerous professionals in the sector, from curators to creators, from centres managers to critics and teachers. The 2020 program also has the collaboration of the FUSO Festival and the Museo Reina Sofía, which are providing some of their pieces for the exhibition.

In short, an appointment that lovers of contemporary art should not miss and that promises many novelties in this 13th edition.