Art Madrid'26 – Room Art Fair 2014 Younger European Art Fair Mayerling Hotel Madrid

From 14 to 16 November 2014, ROOM ART FAIR, the youngest European Art Fair occupies every room at Mayerling Hotel Madrid in the Austrias neighborhood to celebrate an art party for its fourth edition. 

 
Exhibit during the daytime and sleep at night, all in the same space, and sharing these experiences with anyone who stroll through the Mayerling´s corridors in this festive event, open to all visitors, collectors, students, intellectuals , autonomous, opportunistic, discoverers and art connoisseurs... because RAF#4, 100% private initiative, promotes since its origin different ways of art collecting, closer to all ages, with small and medium format works and prices to suit every pocket . 
 
ROOM ART FAIR pretend to close the "artistic" gap of the general public and involves curators, cultural operators, performances and activities for all, "without fear or prejudice" as they say from the organization. Its goal is also achieved thanks to the structure of the event, open rooms, close atmosphere, confidence and a lot of collaboration. 
 
Galleries involved in # RAF4: 3K ART [ONLINE] ABUNAI COLLECTIVE [MADRID] BANDIZ STUDIO [MADRID] BISUALEKO ART FACTORY [MADRID] D'ART GALLERY CANALS [Sant Cugat] SPONTANEOUS COMBUSTION [MADRID] SPACE PLAN B [ONLINE], FACTORY OF ART AND DEVELOPMENT [MADRID] SPIRAL GALLERY [MERUELO] METRO GALLERY [GALICIA] THE FRESH GALLERY [MADRID] IS MAD MAD [MADRID] Montsequi ART GALLERY [MADRID] OA GALLERY [ONLINE] ART SPACE PLAN 9 [ONLINE] QUIOSC GALLERY [ONLINE] SWINTON & GRANT [MADRID] victoriae [ONLINE] 
 
Once again, ROOM ART FAIR PROJECT presents NEW CURATORS PROJECT, a program that gives voice to new comissioners and curators who bet on young artists and novel formats that conform and fit into the space of the room. In #RAF4 we see the "A BIT OF GLITTER" project, curated by Adriana Cereijo, "1001 = MY ROOM" curated by Nino Maza & Celine Beslu and "GALLERY Akaro" curated by Daniel Pizarro & Garazi Ansa.
 

 


ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26


Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.


PERFORMANCE: OFF LINE. JIMENA TERCERO

March 7 | 7:00 p.m. Galería de Cristal of the Palacio de Cibeles.



OFF LINE is a performance piece that reflects on the fragility of the body in the digital age. Our relationship with the outside world is mediated by a screen, which distances us further and further from physical contact and interpersonal relationships. Focusing on creating a digital identity causes the body to distance itself from the physical world and lose its memory.

Hyperconnectivity and fragmented attention lead to a more passive physical existence, characterised by reduced spontaneous movement and less direct sensory interaction. This raises fundamental questions: how is the concept of presence redefined when our relationship with the world relies on technological mediation? What will the experience of the body be like in a future where virtuality predominates over the physical? There is a risk of progressive bodily passivity: bodies that remain still, whose activity is determined by devices and whose memory is stored digitally. The fragmentation of physical experience and the primacy of technological representation create a scenario in which, although the body is visible, it is displaced from its original function as an agent of perception and action.

This conceptual framework invites reflection on the impact of digitisation on corporeality, memory and social relationships, and on the vulnerability and inertia experienced by bodies in environments that are increasingly mediated by technology.



ABOUT JIMENA TERCERO

Jimena Tercero (Madrid, 1998) is a multidisciplinary artist whose work explores the boundaries of the female body, identity, and the subconscious. She uses performance, video, and painting to address concepts such as memory, tangibility, and play. Tercero trained in painting with Lola Albín and in analog photography at Cambridge in 2014. She studied audiovisual direction from 2018 to 2020 with renowned figures such as Víctor Erice and the production company El Deseo. She is currently pursuing a Master's degree in Creative Direction at ELISAVA. She completed her performance training at La Juan Gallery. In 2011, she was part of the children's jury at the Isfahan Film Festival in Iran.

Her directed works include Private (2016) and Paranoid (2021), which were exhibited at the Aspa Contemporary Gallery. She has also worked on projects such as Yo, mi, me, conmigo (2023, Teatros del Canal), Inside Voices (2021, Conde Duque with Itziar Okariz), and La última regla (La Juan Gallery). She has directed fashion films for publishers and brands such as Puma, Dior, and Dockers. She has also provided art direction for artists such as Sen Senra and Jorge Drexler. Additionally, she directed the documentary Also Here for ArtforChange–La Caixa. She presented Out of View (Nebula Gallery), EDEN (White Lab Gallery), and Navel Bite (Sinespacio). She participates in residencies such as Medialab with Niño de Elche and Miguel Álvarez Fernández. In 2025, she will be part of the Special Jury of the Asian Film Fest in Barcelona and the International Cultural Museum of Assilah Art Residency in Morocco).