CREATE YOUR OWN DESIGN WITH ART MADRID & CERVEZAS LA VIRGEN CONTEST

Can you imagine being the creator of an exclusive design for Cervezas La Virgen?In the 14th edition of Art Madrid, you can become the designer of the label of an exclusive 50-cl format can edition of the Madrid Lager beer made by Cervezas La Virgen.


This exclusive Madrid Lager’ format of 50 cl. of Cervezas La Virgen can only be enjoyed during the celebration of Art Madrid. In addition, the winning design will receive a prize of 500 euros.


The chosen product to inspire you is one of the most acclaimed beers of La Virgen, the Madrid Lager, awarded in the last three years as best Lager style Helles of Spain in the World Beer Awards. It is the first variety that La Virgen made, the more classic and authentic, the perfect draft beer which is also available in 33cl cans since last year. As their creators explain, "the can of Madrid Lager is here to stay and you can take it anywhere" because "we love the can and the possibilities that surround it". The design has to be made for the 50 cl-format, which it is made exclusively for the fair. The only limit to your creativity will be the size of the product format: 135mm high by 204mm wide.



Although designs must be able to be reproduced in digital format for later printing, so it is preferable to present works of digital illustration or graphic design, you can work from any technique or theme. You can also work with the metallic qualities of the material because the label will be produced as a transparent vinyl, so if you leave blank spaces in your design, you will see the metallic colour in those areas. In addition, the design should visually integrate the logos of Cervezas La Virgen and Art Madrid'19, as well as the sentence "Special Edition Art Madrid'19".

If your passion is as strong as that of La Virgen's master brewers, surely you have more than one design in mind. Do not worry because each artist can submit up to 5 proposals, as long as they are unpublished. Participation is open to all kinds of creators, artists or professionals, however, do not forget that the deadline for submission is February the 10th.



If, on the other hand, you find looking for inspiration difficult, you may want to visit some of the many establishments where La Virgen serves its very cold beers such us: the awesome Brewpub, the heart of the Madrid based brand; the many friendly bars or the unique taprooms which you can visit in the capital. These stores have atmospheres both diverse and welcoming, and there you will surely find the muses.

View of the taprooms and La Virgen´s Fabric

The selection process is divided into two parts: first, there will be a pre-selection of 10 finalists by Art Madrid, whose designs will be published on our website, newsletter and social networks. In the second phase, open voting will be made on Instagram with the hashtag #ConcursoLaVirgenAM19, this vote will also influence the final criteria of Cervezas La Virgen. The winning design will be announced the week before the Art Madrid’19 fair.

La Virgen craft beers are made since 2011 "without tricks, without haste", entirely with natural ingredients, following the best traditional processes while incorporating the latest technology, respecting the environment and promoting responsible consumption. Always from the heart, because they are lucky to be able to do what they really like. Therefore, creativity and quality are characteristics shared by Arte Madrid and La Virgen; Join us in this remarkable experience and show us your talent.

Good luck!

In Art Madrid, we love art in all its aspects. Therefore, on the occasion of our 15th anniversary and thanks to Cooltourspain.com , visitors at Art Madrid’20 will have the possibility to enjoy a free guided tour of urban art to discover the street art hidden by Lavapiés, one of the most multicultural and colourful neighbourhoods of Madrid.

With the code ARTMADRID2020

and your ticket to the Art Madrid’20 fair, you can enjoy "Street art Tour Lavapiés" for free, on days 26th, 27th and 28th of February at 11:00 a.m. The capacity is limited, so do not doubt, book your place at Cooltourspain.com Once the confirmation is received, you just have to go with your open eyes to enjoy this magnificent experience.

Street art is the expression of art in public spaces either in the form of murals in restored buildings; graffiti; street painting or curated artistic actions. What are the backstories of each artist? What are the social issues affecting our city? This social, cultural and educational project was born in 2016 to answer these questions and show the message hidden by the works of art of so many national and international artists who have painted the Embajadores neighbourhood. It became the first daily street art tour in Madrid.

Cooltourspain will show you the Spanish capital in an alternative way and its guides will share their knowledge about the best street art in the Lavapiés and Malasaña areas. In the same way, its Foundation collaborates with non-profit projects and local associations so that people at risk of social exclusion can learn the techniques used by Madrid graffiti artists. The tour lasts two hours and begins at the Valle Inclán Theater Entrance.