CREATE YOUR OWN DESIGN WITH ART MADRID & CERVEZAS LA VIRGEN CONTEST

Can you imagine being the creator of an exclusive design for Cervezas La Virgen?In the 14th edition of Art Madrid, you can become the designer of the label of an exclusive 50-cl format can edition of the Madrid Lager beer made by Cervezas La Virgen.


This exclusive Madrid Lager’ format of 50 cl. of Cervezas La Virgen can only be enjoyed during the celebration of Art Madrid. In addition, the winning design will receive a prize of 500 euros.


The chosen product to inspire you is one of the most acclaimed beers of La Virgen, the Madrid Lager, awarded in the last three years as best Lager style Helles of Spain in the World Beer Awards. It is the first variety that La Virgen made, the more classic and authentic, the perfect draft beer which is also available in 33cl cans since last year. As their creators explain, "the can of Madrid Lager is here to stay and you can take it anywhere" because "we love the can and the possibilities that surround it". The design has to be made for the 50 cl-format, which it is made exclusively for the fair. The only limit to your creativity will be the size of the product format: 135mm high by 204mm wide.



Although designs must be able to be reproduced in digital format for later printing, so it is preferable to present works of digital illustration or graphic design, you can work from any technique or theme. You can also work with the metallic qualities of the material because the label will be produced as a transparent vinyl, so if you leave blank spaces in your design, you will see the metallic colour in those areas. In addition, the design should visually integrate the logos of Cervezas La Virgen and Art Madrid'19, as well as the sentence "Special Edition Art Madrid'19".

If your passion is as strong as that of La Virgen's master brewers, surely you have more than one design in mind. Do not worry because each artist can submit up to 5 proposals, as long as they are unpublished. Participation is open to all kinds of creators, artists or professionals, however, do not forget that the deadline for submission is February the 10th.



If, on the other hand, you find looking for inspiration difficult, you may want to visit some of the many establishments where La Virgen serves its very cold beers such us: the awesome Brewpub, the heart of the Madrid based brand; the many friendly bars or the unique taprooms which you can visit in the capital. These stores have atmospheres both diverse and welcoming, and there you will surely find the muses.

View of the taprooms and La Virgen´s Fabric

The selection process is divided into two parts: first, there will be a pre-selection of 10 finalists by Art Madrid, whose designs will be published on our website, newsletter and social networks. In the second phase, open voting will be made on Instagram with the hashtag #ConcursoLaVirgenAM19, this vote will also influence the final criteria of Cervezas La Virgen. The winning design will be announced the week before the Art Madrid’19 fair.

La Virgen craft beers are made since 2011 "without tricks, without haste", entirely with natural ingredients, following the best traditional processes while incorporating the latest technology, respecting the environment and promoting responsible consumption. Always from the heart, because they are lucky to be able to do what they really like. Therefore, creativity and quality are characteristics shared by Arte Madrid and La Virgen; Join us in this remarkable experience and show us your talent.

Good luck!

The cultural agenda gradually recovers after the health-crisis halt and art lovers are eager to enjoy the rich cultural offer that the different spaces and museums throughout our geography have to offer. In addition, one must remember that these centres have made an enormous effort to adapt to the demands that the new situation imposes and have created abundant online-accessible content to overcome confinement. We bring you a selection of content that can be visited both in person and through the web. There is no excuse for not enjoying contemporary art again.

Olafur Eliasson, “En la vida real (In real life)”, 2019

The Guggenheim Museum in Bilbao continues with its exhibition dedicated to Olafur Eliasson and offers numerous resources to understand not only the exhibition but also the work of the centre in the assembly and installation process. The website allows us to expand content with interviews with the artist, the download of the audio guide and the vision of the curator Lucía Aguirre, who offers us different video-pills on the pieces in the exhibition.

"Olafur Eliasson: in real life" brings together a part of this artist's work since 1990 through sculptures, photographs, paintings and installations that play with reflections and colours. Likewise, the integration of elements such as moss, water, ice, fog... put the visitor in a situation that confuses the senses and tries to challenge the way we perceive our environment and move in it.

Regina de Miguel, “Isla Decepción”, 2017

The Botín Centre in Santander hosts the exhibition "Collecting processes: 25 years of Itineraries" which brings together the work of 25 of the 210 scholarship recipients who, to date, have enjoyed the Botín Foundation Plastic Arts Scholarship, started in 1993. With the works Lara Almárcegui, Basma Alsharif, Leonor Antunes, Javier Arce, Erick Beltrán, David Bestué, Bleda and Rosa, Nuno Cera, Patricia Dauder, Patricia Esquivias, Karlos Gil, Carlos Irijalba, Adrià Julià, Juan López, Rogelio López Cuenca, Renata Lucas, Mateo Maté, Jorge Méndez Blake, Regina de Miguel, Leticia Ramos, Fernando Sánchez Castillo, Teresa Solar Abboud, Leonor Serrano Rivas, Jorge Yeregui, David Zink-Yi, the exhibition is a good example of up-to-date and young contemporary art contributed by artists with very diverse profiles.

Clemente Bernad. Series “Ante el umbral”, Madrid, 2020

The Reina Sofía Museum wanted to create a visual chronicle of what the confinement and the tragic numbers of infected and deceased have meant for the lives of many of us: a tale of pain, nostalgia and uncertainty made by the photographer Clemente Bernad. This exhibition, curated by Jorge Moreno Andrés, is entitled “Before the threshold”, a title that expresses the strange sensation that occurs when faced with something new and unknown, something that we cannot control or avoid, and that we all must go through. The alteration imposed on our lives unexpectedly is reflected in the streets, transformed into places of solitude and abandonment where life has been paralysed.

Mario Merz / No title, Triplo Igloo, 1984 MAXXI Collection

At the IVAM, the exhibition "What is our home?" brings together works from the IVAM collection and the MAXXI centre in Rome to propose a reflection on the space we inhabit seen from a personal and social perspective. It is about investigating the value that these spaces have as a home or refuge, as well as part of a city or community.

The exhibition, curated by José Miguel G. Cortés, also wants to delve into the feeling of those who feel like foreigners anywhere, because they do not identify with the habits or customs of the society, they do not fit into these social patterns, and home becomes the only shelter space that can adapt to their identity needs.

Martha Rosler, frame from “Backyard Economy I-II”, 1974 © Courtesy of Martha Rosler, 2020

Es Baluard Museu is committed to video creation and performance and hosts the monographic exhibition “Martha Rosler. How do we get there from here?” dedicated to this New York artist who pioneered the use of video as a mechanism for social and political analysis. This exhibition includes various works, from video to photography and several publications, which synthesise her main lines of discourse. Her concern for public policies and the social equality of women has led her to actively participate in numerous social movements in La Havana, New York, Mexico DC or Barcelona, and these experiences are present in one way or another in her work.

With the curatorship of Inma Prieto, a selection has been made within the abundant production of this artist, which presents one of the most coherent careers in towards-the-new-Millenium contemporary art.

Image from file, via meiac.es/turbulence/archive/acceso.html

The MEIAC - Museo Extremeño e Iberoamericano de Arte Contemporáneo, host the works of the prestigious international digital art archive "Turbulence", a platform dedicated to network and hybrid art. In view of the inevitable closure of this institution, the MEIAC has offered to host all this valuable content collected since 1996. The uploading of the file also served as an opportunity to restore numerous pieces and convert formats so that files that had become obsolete remain readable by new systems. A huge job of conservation and updating that can be enjoyed online today. The archive is made up of hundreds of digital works from around the world that can now be visited remotely.