This exclusive Madrid Lager’ format of 50 cl. of Cervezas La Virgen can only be enjoyed during the celebration of Art Madrid. In addition, the winning design will receive a prize of 500 euros.

The chosen product to inspire you is one of the most acclaimed beers of La Virgen, the Madrid Lager, awarded in the last three years as best Lager style Helles of Spain in the World Beer Awards. It is the first variety that La Virgen made, the more classic and authentic, the perfect draft beer which is also available in 33cl cans since last year. As their creators explain, "the can of Madrid Lager is here to stay and you can take it anywhere" because "we love the can and the possibilities that surround it". The design has to be made for the 50 cl-format, which it is made exclusively for the fair. The only limit to your creativity will be the size of the product format: 135mm high by 204mm wide.

Although designs must be able to be reproduced in digital format for later printing, so it is preferable to present works of digital illustration or graphic design, you can work from any technique or theme. You can also work with the metallic qualities of the material because the label will be produced as a transparent vinyl, so if you leave blank spaces in your design, you will see the metallic colour in those areas. In addition, the design should visually integrate the logos of Cervezas La Virgen and Art Madrid'19, as well as the sentence "Special Edition Art Madrid'19".

If your passion is as strong as that of La Virgen's master brewers, surely you have more than one design in mind. Do not worry because each artist can submit up to 5 proposals, as long as they are unpublished. Participation is open to all kinds of creators, artists or professionals, however, do not forget that the deadline for submission is February the 10th.

View of the taprooms and La Virgen´s Fabric

The selection process is divided into two parts: first, there will be a pre-selection of 10 finalists by Art Madrid, whose designs will be published on our website, newsletter and social networks. In the second phase, open voting will be made on Instagram with the hashtag #ConcursoLaVirgenAM19, this vote will also influence the final criteria of Cervezas La Virgen. The winning design will be announced the week before the Art Madrid’19 fair.

La Virgen craft beers are made since 2011 "without tricks, without haste", entirely with natural ingredients, following the best traditional processes while incorporating the latest technology, respecting the environment and promoting responsible consumption. Always from the heart, because they are lucky to be able to do what they really like. Therefore, creativity and quality are characteristics shared by Arte Madrid and La Virgen; Join us in this remarkable experience and show us your talent.

Good luck!

Did you feel like seeing more? Or would you simply like to come back? The 360º Virtual Tour of Art Madrid’26 is now available, allowing you to explore the entire fair from anywhere, at any time.

Stroll through each stand, pause in front of the works that interest you most, and rediscover those spaces you can only truly appreciate when you have all the time in the world. No rush—just the same light and atmosphere that made this edition so special.

To bring this immersive experience to life, we once again collaborated with Coke Riera Studio and Panotour technology. The result: over 4,000 photographs captured at key points throughout the fair, transformed into a high-quality interactive experience where every detail of each artwork is within reach of your screen.

We’re delighted to continue bringing contemporary art closer to everyone in this way. Now it’s your turn: EXPLORE IT and SHARE IT with anyone you think will enjoy it as much as you do.

There’s no better time to experience Art Madrid’26—whenever you want, wherever you are.