Art Madrid'26 – DOMPAL: TRADITION AND EXPERIENCE

Tradition and experience are the terms that define DOMPAL. For almost 60 years, the company has been working for excellence in Jabugo (Huelva) and Guijuelo (Salamanca). From the beginning in 1962, the architect of the company, Francisco Martín Moreno, had a very clear objective: to obtain the recognition of its clients as the best supplier of each of its products.

It is in Jabugo and Guijuelo where the holm and cork oaks become the ideal habitat for the Iberian pig, and it is in these areas that DOMPAL establishes its base of operations. DOMPAL's master ham makers are true artists, and in the manner of a goldsmith, they are capable of carving the Jewel of Bellota into exclusive pieces with unique flavours, using top quality raw materials.

Currently, the company, under the General Management of Juan Carlos Tejero, has consolidated itself as a leader in the sector, projecting itself into the future with a new Production Centre in Jabugo equipped with IFS and BRC certification, which will allow it to satisfy the most demanding demands, setting itself the challenge for the near future of international trading of its excellent product.

DOMPAL has a large warehouse in Alcobendas (Madrid), where it stores more than 50,000 hams from all the protected designations of origin, as well as a variety of gourmet products to accompany the ham. DOMPAL's headquarters smells of "well-made, healthy, and wholesome product".

In 2017, in order to be able to cover the growing offer and expand the company nationally and internationally, DOMPAL built up a new dryer of about 5,000 square meters with facilities adapted to the latest technological advances, but honestly preserving the tradition of Jabugo’s hams. In the traditional way, the surface is distributed in three floors; with natural dryers in the upper part, elaboration in the ground floor and a lower part devoted to the wine cellar.

DOMPAL distributes its products in more than 2,000 establishments (restaurants, specialised and gourmet shops) in Spain and Europe, and has received numerous quality awards and national and international recognition. Although, as its team points out: "our best award is to have such emblematic clients as El Corte Inglés or Paradores Nacionales of Spain, who place their trust in us and our products to offer the highest quality to their customers".

Some of the most outstanding awards that DOMPAL has received are: “Medalla de oro al Mejor Jamón de Bellota Calidad 5 Dompales” of the German Butchers Association (Stuttgart, 2006), “Trofeo al mejor jamón ibérico de bellota de Castilla y León 2015”, granted by the hoteliers' association of Castilla León, “Premio FES mejor empresario en el exterior, Francisco Martín Moreno, presidente de Domingo del Palacio S.A”, “Ganador al mejor jamón ibérico de Cebo de Castilla y León 2016”, granted by the hoteliers’ association of Castilla León and “Triple Medalla de Oro en la feria cárnica IFFA 2019 de Alemania”, among others.


ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26


Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.


PERFORMANCE: OFF LINE. JIMENA TERCERO

March 7 | 7:00 p.m. Galería de Cristal of the Palacio de Cibeles.



OFF LINE is a performance piece that reflects on the fragility of the body in the digital age. Our relationship with the outside world is mediated by a screen, which distances us further and further from physical contact and interpersonal relationships. Focusing on creating a digital identity causes the body to distance itself from the physical world and lose its memory.

Hyperconnectivity and fragmented attention lead to a more passive physical existence, characterised by reduced spontaneous movement and less direct sensory interaction. This raises fundamental questions: how is the concept of presence redefined when our relationship with the world relies on technological mediation? What will the experience of the body be like in a future where virtuality predominates over the physical? There is a risk of progressive bodily passivity: bodies that remain still, whose activity is determined by devices and whose memory is stored digitally. The fragmentation of physical experience and the primacy of technological representation create a scenario in which, although the body is visible, it is displaced from its original function as an agent of perception and action.

This conceptual framework invites reflection on the impact of digitisation on corporeality, memory and social relationships, and on the vulnerability and inertia experienced by bodies in environments that are increasingly mediated by technology.



ABOUT JIMENA TERCERO

Jimena Tercero (Madrid, 1998) is a multidisciplinary artist whose work explores the boundaries of the female body, identity, and the subconscious. She uses performance, video, and painting to address concepts such as memory, tangibility, and play. Tercero trained in painting with Lola Albín and in analog photography at Cambridge in 2014. She studied audiovisual direction from 2018 to 2020 with renowned figures such as Víctor Erice and the production company El Deseo. She is currently pursuing a Master's degree in Creative Direction at ELISAVA. She completed her performance training at La Juan Gallery. In 2011, she was part of the children's jury at the Isfahan Film Festival in Iran.

Her directed works include Private (2016) and Paranoid (2021), which were exhibited at the Aspa Contemporary Gallery. She has also worked on projects such as Yo, mi, me, conmigo (2023, Teatros del Canal), Inside Voices (2021, Conde Duque with Itziar Okariz), and La última regla (La Juan Gallery). She has directed fashion films for publishers and brands such as Puma, Dior, and Dockers. She has also provided art direction for artists such as Sen Senra and Jorge Drexler. Additionally, she directed the documentary Also Here for ArtforChange–La Caixa. She presented Out of View (Nebula Gallery), EDEN (White Lab Gallery), and Navel Bite (Sinespacio). She participates in residencies such as Medialab with Niño de Elche and Miguel Álvarez Fernández. In 2025, she will be part of the Special Jury of the Asian Film Fest in Barcelona and the International Cultural Museum of Assilah Art Residency in Morocco).