Art Madrid'24 – FRIDA KAHLO AND HER VINTAGE ESTHETIC

Prosthetics 1953. Photo: Miguel Tovar

 

 

Frida Kahlo, the feminist muse of S.XX. Her intense and unfortunate life contrasts with the energy and expressiveness of her work. The people was cataloged as a surrealist artist, but she did not even label herself. She managed to grant the great Diego Rivera the nickname of "the husband of ..." This timeless muse still gives much to speak 62 years after his death. Her personal style is a reference in popular culture and the Museum Frida Kahlo has taken advantage of this characteristic aesthetic to pay homage.

 

 

View of the room 2. Photo: Miguel Tovar

 

 

The exhibition "The appearances deceive: Frida Kahlo’s dresses" is the first exhibition exhibited in the artist's museum about her wardrobe. With this new interpretation, her curator Circe Henestrosa Conoan, has wanted to make the visitor share the full strength of Mexican style. The wardrobe, discovered in 2004 in the artist's bathroom, explore her identity and fosters the visual imagery of traditional clothing.

 

This exhibition has reopened the debate of contemporary fashion since these clothes have inspired the great designers of the most current fashion world. Some of them are Ricardo Tisci or Jean Paul Gaultier. The latter premiered a collection inspired by her in the 1998 titled "Homage to Frida Kahlo"

 

 

Dai Rees. Photo: Miguel Tovar

 

 

Frida's political and cultural convictions have always been in focus, her impulse to revolution and her involvement in the diffusion of Mexican culture are a reference. This exhibition, shows tradition and disability, places them as pillars that have laid the foundations of the new base of popular culture and extol the figure of the artist. Not only can we know the frida revolutionary, but it brings us closer to a more human frida being able to admire her personal and more characteristic objects.

 

 

Givenchy. Photo: Miguel Tovar

 

 

The search for his identity is remarked with the Tetuhana history that showed with her daily attire. Strength and momentum are the nutrients and art his word. The influence he has achieved can only be explained by these small gifts that have left us to all those who we declare ourselves fervent followers. You can enjoy the exhibition until the end of 2016 at the Museum that bears his name in Mexico, if you are in the area do not miss this opportunity.

 

 

 

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024