LECTURAS CURATED WALKTHROUGHS X ART MADRID'25

Art Madrid'25 presents Lecturas. Curated Walkthroughs X Art Madrid'25, a cultural mediation initiative aimed at bringing the public closer to the artworks displayed at the fair. Through guided tours led by art historians and cultural communicators Eugenia Tenenbaum and Clara González Freyre de Andrade, different perspectives on contemporary creation and its relevance in today's society will be explored. Each thematic tour will include a selection of ten works, with a curatorial discourse that will facilitate the understanding and appreciation of contemporary art beyond mere contemplation.

These guided visits will allow attendees to interact directly with the curators, enriching their connection with the pieces and the artists' visions. With this second edition, Lecturas reinforces Art Madrid's commitment to the dissemination and understanding of contemporary art, offering an immersive experience that expands reception channels and attracts new audiences.

Each thematic tour will include a selection of ten works, accompanied by a curatorial discourse that will facilitate the understanding and appreciation of contemporary art beyond mere contemplation. These guided visits will allow attendees to interact directly with the curators, enriching their connection with the artworks and the artists' vision.

With this second edition, Lecturas: Curated Walkthroughs X Art Madrid'25 strengthens Art Madrid's commitment to the dissemination and understanding of contemporary art, offering an immersive experience that expands reception channels and attracts new audiences.

CENTER AND PERIPHERY: TENSIONS AND DIALOGUES IN CONTEMPORARY ART. CURATED WALKTHROUGHS BY EUGENIA TENENBAUM.

If language often operates through binomials that lose both strength and meaning when isolated from their context and semantic counterparts, so does thought. To what extent are we aware of the notions of “center” and “periphery” when approaching artistic discourses and cultural trends? Can we subvert the canonical by prioritizing and privileging everything that has been expelled from the center, without falling into the same hierarchies we aim to avoid? Are the discussions about center and periphery, about what is considered “own” and what is understood as “other,” already exhausted? Through this tour, Eugenia Tenenbaum explores alternative ways to engage in a conversation about contemporary art, with the aim of reconsidering cultural signifiers in search of new meanings, constructing new paths for analysis and interpretation of cultural environments, and proposing a new mental urbanism tailored to the tensions between these two concepts.

SELECTION OF ARTISTS AND GALLERIES:

Brenda Cabrera — Collage Habana. Francisco Mayor Maestre — Galería Aurora Vigil-Escalera. Mico Rabuñal — Galería Aurora Vigil-Escalera. Tadanori Yamaguchi — Galería Aurora Vigil-Escalera. Idoia Cuesta — Galería Arancha Osoro. Mária Svarbová — Galería Bat Alberto Cornejo. Jan Schüler — 3 Punts Galería. Samuel Salcedo — 3 Punts Galería. Francesca Poza — Alba Cabrera Gallery. Marta Sánchez Luengo — Galería María Aguilar. Sun Pei-Mao — Yiri Arts. Tiffany Alfonseca — Galería OOA. Miska Mohammed — Galería OOA. Núria Torres — Inéditad Gallery.

ABOUT EUGENIA TENENBAUM

Art historian specialized in gender perspective, Eugenia Tenenbaum is dedicated to cultural dissemination and art criticism on social media, primarily Instagram and Patreon. As a communicator, she also works by giving guided tours, lectures, and workshops on art, feminism, and the impact of gender relations on the creation, reception, and dissemination of artistic production at conferences, universities, schools, museums, and other spaces. In 2022, she published her first book, La mirada inquieta, an essay on art, and in April 2023, her first work of fiction, Las mujeres detrás de Picasso.

Eugenia Tenenbaum. Image courtesy of the curator.

FROM THE MARGINS. TOWARD THE CONSTRUCTION OF A NEW ART HISTORY. CURATED WALKTHROUGHS BY CLARA GONZÁLEZ FREYRE DE ANDRADE

Art history is also the history of its absences. For centuries, the official artistic narrative was built upon a canon that determined which artists, styles, and discourses deserved to be remembered. In this way, women, racialized individuals, and artists whose creative concepts challenged this discourse were systematically excluded from the official narrative. Their art, however, never ceased to exist on the margins.

Today, those voices no longer only inhabit the edges but claim the spaces they should have historically occupied. This tour proposes to explore those who, from this historical periphery – whether geographical, social, and/or conceptual – redefine traditional artistic creation, looking toward the future. A tour made up of works that question the boundaries between the political and the aesthetic, addressing issues such as gender, identity, and memory. Beyond being “beautiful” (an adjective historically linked to art), the selected works are presented as tools for change, capable of opening dialogues, challenging preconceived notions, and proposing alternative ways of inhabiting the world.

SELECTION OF ARTISTS AND GALLERIES:

Albert Bonet — Inéditad Gallery. Veljko Vučković — Aria Art Gallery. Tiffany Alfonseca — OOA Gallery. Khalid El Bekai — Galería Espiral. Brenda Cabrera — Collage Habana. Lara Padilla — 3 Punts Galería. Katharina Arndt — Ting Ting Art Space. Antonio Ovejero — CLC Arte. Gemma Alpuente — Canal Gallery. Carolina Bazo — O Art Project.

ABOUT CLARA GONZÁLEZ FREYRE DE ANDRADE

Clara González Freyre de Andrade is an art historian with a master's degree in Criticism and Cultural Communication. Better known as Claramore, she is currently dedicated to cultural dissemination, gaining recognition for her presence on social media platforms such as Instagram, TikTok, and YouTube. Through her work, she aims to contribute to the democratization of art and the construction of a more inclusive discipline, giving visibility to historically oppressed groups and applying a gender perspective to her outreach. In this regard, she has published her first book, Un Van Gogh en el salón (Temas de hoy, 2024), which approaches the history of art in an engaging and approachable way, yet with a critical edge that invites reflection. Additionally, she has collaborated with media outlets such as El Grito (El Confidencial), El Orden Mundial, Muy Historia, and Yorokobu, offers museum tours, and regularly participates in conferences at various institutions.

Clara González Freyre de Andrade. Image courtesy of the curator.

Art Madrid presents the second edition of its Patronage Program, an initiative aimed at reinforcing its commitment to contemporary artistic production and the promotion of collecting. The program articulates several lines of support designed to enhance the visibility of participating artists, promote recognition of emerging careers, and consolidate sustainable relationships among artists, galleries, and collectors—thereby strengthening the professional ecosystem surrounding the fair.

This edition is supported by leading institutions, private collections, and companies committed to the development of contemporary art. The involvement of the private sector is essential in consolidating a sustainable model of support for artistic creation, understanding investment in art as a driver of innovation, prestige, and cultural responsibility. The program is further reinforced by the active participation of patrons who, through acquisitions and support of emerging artists, contribute to generating tangible opportunities and strengthening the artistic landscape.

Within this framework, the program includes the One Shot Hotels Revelation Award, a distinction intended to highlight a proposal that, through its singularity and strength, makes a particularly powerful entrance into the contemporary landscape. Through this award, One Shot Hotels, official sponsor of Art Madrid’26, reinforces its commitment to increasing visibility and supporting new voices within the contemporary art scene.

Meanwhile, the Cervezas Alhambra Emerging Artist Award focuses on the projection and consistency of a developing career, recognizing sustained processes and distinctive artistic languages within the most recent generation of creators. Through this initiative, Cervezas Alhambra reaffirms its commitment to new generations and to the ongoing support of contemporary artistic production.

The artists recognized in both awards will be announced shortly.

Acquisition Awards

Four entities — Studiolo Collection, E2IN2 Collection, Devesa Law, and dn2 Collection — reaffirm their commitment to contemporary art through the acquisition of works by artists participating in the fair. Their engagement not only contributes to the dissemination of contemporary art but also supports artists’ professional development and strengthens the collecting ecosystem. These initiatives are essential to ensuring the continuity and long-term projection of artistic careers. Through these Acquisition Awards, the selected works will enter prominent private collections, guaranteeing their preservation, study, and circulation within the art world.

About One Shot Hotels

One Shot Hotels is a collection of 14 boutique hotels located in prime areas of Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand to three new destinations: Ibiza, Lisbon, and Bilbao.

Each hotel reflects a commitment to design, creativity, and aesthetics, authentically integrating art and culture throughout its spaces. More than accommodations, the hotels are places with soul—each environment conveys artistic sensibility and attention to detail, offering guests a memorable stay that combines comfort, style, and culture.

Proximity, innovation, and a passion for the arts define the brand’s identity and shape how One Shot Hotels connects people with the creativity of each city in which it operates. The hotel group brings art and culture closer to guests and visitors, fostering authentic connections between its spaces and the creative spirit of each location.

About Cervezas Alhambra

Art Madrid is officially sponsored by Cervezas Alhambra, in line with its longstanding commitment to supporting contemporary artistic creation.

True to its philosophy, the brand promotes initiatives that celebrate unhurried craftsmanship, artisanal dedication, and the beauty found in details—values it has cultivated for over a century since its origins in Granada. Its support of artistic creation reflects a way of living and experiencing through all five senses, inviting audiences to slow down and engage with experiences that go beyond the purely visual.

Its cultural engagement is a natural extension of its brewing philosophy: a process rooted in knowledge, passion, and dedication, resulting in unique, authentic, and memorable creations. In this way, Cervezas Alhambra continues to accompany artists and creators, emphasizing process and reminding us that—just as in art—there is an essential ingredient in its beers: time.

About Colección Studiolo

Colección Studiolo, founded by Candela Álvarez Soldevilla, is a private initiative dedicated to the acquisition and promotion of modern and contemporary art. Inspired by the concept of the studiolo as a space for contemplation and thought, the collection brings together works across diverse artistic languages, with particular attention to 20th-century avant-gardes and contemporary artists. It understands collecting as a long-term commitment and sustained support for artistic practice.

About E2IN2 Collection

E2IN2 is an entity engaged in projects that generate significant economic and social value. The organization supports artistic talent and is currently seeking collaborators with whom to exhibit works from its art collection.

About Devesa Law

Devesa is a national law firm specialized in business law. Its mission is to provide value to companies, investors, and institutions operating in Spain through outstanding legal and tax services. Founded in 2007, the firm currently maintains offices in Madrid, Alicante, and Valencia, from which it serves clients nationwide.

About dn2 Collection

Colección dn2, based in Gran Canaria, is a private initiative dedicated to the acquisition and promotion of national and international contemporary art. Since its inception, it has developed a continuously growing collection characterized by diversity of artistic languages and a strong commitment to emerging and mid-career artists. The collection views acquisition as a long-term act of support and commitment to artists’ careers.