Art Madrid'25 – LECTURAS CURATED WALKTHROUGHS X ART MADRID'25

LECTURAS CURATED WALKTHROUGHS X ART MADRID'25

Art Madrid'25 presents Lecturas. Curated Walkthroughs X Art Madrid'25, a cultural mediation initiative aimed at bringing the public closer to the artworks displayed at the fair. Through guided tours led by art historians and cultural communicators Eugenia Tenenbaum and Clara González Freyre de Andrade, different perspectives on contemporary creation and its relevance in today's society will be explored. Each thematic tour will include a selection of ten works, with a curatorial discourse that will facilitate the understanding and appreciation of contemporary art beyond mere contemplation.

These guided visits will allow attendees to interact directly with the curators, enriching their connection with the pieces and the artists' visions. With this second edition, Lecturas reinforces Art Madrid's commitment to the dissemination and understanding of contemporary art, offering an immersive experience that expands reception channels and attracts new audiences.

Each thematic tour will include a selection of ten works, accompanied by a curatorial discourse that will facilitate the understanding and appreciation of contemporary art beyond mere contemplation. These guided visits will allow attendees to interact directly with the curators, enriching their connection with the artworks and the artists' vision.

With this second edition, Lecturas: Curated Walkthroughs X Art Madrid'25 strengthens Art Madrid's commitment to the dissemination and understanding of contemporary art, offering an immersive experience that expands reception channels and attracts new audiences.


CENTER AND PERIPHERY: TENSIONS AND DIALOGUES IN CONTEMPORARY ART. CURATED WALKTHROUGHS BY EUGENIA TENENBAUM.

If language often operates through binomials that lose both strength and meaning when isolated from their context and semantic counterparts, so does thought. To what extent are we aware of the notions of “center” and “periphery” when approaching artistic discourses and cultural trends? Can we subvert the canonical by prioritizing and privileging everything that has been expelled from the center, without falling into the same hierarchies we aim to avoid? Are the discussions about center and periphery, about what is considered “own” and what is understood as “other,” already exhausted? Through this tour, Eugenia Tenenbaum explores alternative ways to engage in a conversation about contemporary art, with the aim of reconsidering cultural signifiers in search of new meanings, constructing new paths for analysis and interpretation of cultural environments, and proposing a new mental urbanism tailored to the tensions between these two concepts.


SELECTION OF ARTISTS AND GALLERIES:

Brenda Cabrera — Collage Habana. Francisco Mayor Maestre — Galería Aurora Vigil-Escalera. Mico Rabuñal — Galería Aurora Vigil-Escalera. Tadanori Yamaguchi — Galería Aurora Vigil-Escalera. Idoia Cuesta — Galería Arancha Osoro. Mária Svarbová — Galería Bat Alberto Cornejo. Jan Schüler — 3 Punts Galería. Samuel Salcedo — 3 Punts Galería. Francesca Poza — Alba Cabrera Gallery. Marta Sánchez Luengo — Galería María Aguilar. Sun Pei-Mao — Yiri Arts. Tiffany Alfonseca — Galería OOA. Miska Mohammed — Galería OOA. Núria Torres — Inéditad Gallery.


ABOUT EUGENIA TENENBAUM

Art historian specialized in gender perspective, Eugenia Tenenbaum is dedicated to cultural dissemination and art criticism on social media, primarily Instagram and Patreon. As a communicator, she also works by giving guided tours, lectures, and workshops on art, feminism, and the impact of gender relations on the creation, reception, and dissemination of artistic production at conferences, universities, schools, museums, and other spaces. In 2022, she published her first book, La mirada inquieta, an essay on art, and in April 2023, her first work of fiction, Las mujeres detrás de Picasso.


Eugenia Tenenbaum. Image courtesy of the curator.


FROM THE MARGINS. TOWARD THE CONSTRUCTION OF A NEW ART HISTORY. CURATED WALKTHROUGHS BY CLARA GONZÁLEZ FREYRE DE ANDRADE

Art history is also the history of its absences. For centuries, the official artistic narrative was built upon a canon that determined which artists, styles, and discourses deserved to be remembered. In this way, women, racialized individuals, and artists whose creative concepts challenged this discourse were systematically excluded from the official narrative. Their art, however, never ceased to exist on the margins.

Today, those voices no longer only inhabit the edges but claim the spaces they should have historically occupied. This tour proposes to explore those who, from this historical periphery – whether geographical, social, and/or conceptual – redefine traditional artistic creation, looking toward the future. A tour made up of works that question the boundaries between the political and the aesthetic, addressing issues such as gender, identity, and memory. Beyond being “beautiful” (an adjective historically linked to art), the selected works are presented as tools for change, capable of opening dialogues, challenging preconceived notions, and proposing alternative ways of inhabiting the world.


SELECTION OF ARTISTS AND GALLERIES:

Albert Bonet — Inéditad Gallery. Veljko Vučković — Aria Art Gallery. Tiffany Alfonseca — OOA Gallery. Khalid El Bekai — Galería Espiral. Brenda Cabrera — Collage Habana. Lara Padilla — 3 Punts Galería. Katharina Arndt — Ting Ting Art Space. Antonio Ovejero — CLC Arte. Gemma Alpuente — Canal Gallery. Carolina Bazo — O Art Project.


ABOUT CLARA GONZÁLEZ FREYRE DE ANDRADE

Clara González Freyre de Andrade is an art historian with a master's degree in Criticism and Cultural Communication. Better known as Claramore, she is currently dedicated to cultural dissemination, gaining recognition for her presence on social media platforms such as Instagram, TikTok, and YouTube. Through her work, she aims to contribute to the democratization of art and the construction of a more inclusive discipline, giving visibility to historically oppressed groups and applying a gender perspective to her outreach. In this regard, she has published her first book, Un Van Gogh en el salón (Temas de hoy, 2024), which approaches the history of art in an engaging and approachable way, yet with a critical edge that invites reflection. Additionally, she has collaborated with media outlets such as El Grito (El Confidencial), El Orden Mundial, Muy Historia, and Yorokobu, offers museum tours, and regularly participates in conferences at various institutions.


Clara González Freyre de Andrade. Image courtesy of the curator.





Are you a contemporary art gallery and would like to participate in Art Madrid'26? The application period is now open!

The 21st edition of Art Madrid opens its application period. From March 4 to 8, 2026, the Galería de Cristal del Palacio de Cibeles will once again be the meeting point for national and international contemporary art. If you are a contemporary art gallery, this is your chance to be part of one of the most consolidated fairs in the Spanish circuit. The deadline for applications will be open until October 17, 2025.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


The Art Madrid contemporary art fair has been taking place during the capital's Art Week for more than twenty years. Art Madrid is a multidisciplinary fair of new artistic trends with the participation of about 40 national and international galleries that work with painting, sculpture, graphic work, photography, installation and digital art of recent production.


Aimed at both a broad and specialized audience, the fair combines a carefully curated artistic selection with a strong commitment to the professionalization of the sector and the visibility of gallery work. In addition to its gallery program, Art Madrid also develops a parallel program of activities throughout the month of February, promoting dissemination, reflection, and dialogue among cultural agents, collectors, and new audiences.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A key mission: to connect art with society

The fair's main mission is to bring contemporary art closer to the general and specialized public, creating an inclusive platform that promotes artistic talent, encourages collecting and strengthens the gallery ecosystem. The objective is clear: to disseminate art within and beyond our borders, generate new audiences and give visibility to young talents.


Art Madrid is a key event for the promotion and commercialization of both national and international contemporary art, placing the city in the spotlight during Art Week. At the same time, it remains committed to fostering a space for reflection and learning.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PROGRAMS

GALLERY PROGRAM

In each edition, the Gallery Program of Art Madrid brings together about 40 exhibitors, both national and international, who present proposals focused on recently created contemporary artworks.


COLLECTOR’S PROGRAM

Art Madrid offers a specialized advisory service for galleries and the general public interested in acquiring artworks.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PATRONAGE PROGRAM

Art Madrid develops a patronage program as part of its commitment to artistic creation and the promotion of collecting. Through different categories of awards, the fair contributes to the professional development of artists while encouraging the incorporation of contemporary works into prominent private collections. This program is made possible thanks to the commitment of collaborating entities, collectors, and private companies who, through their support, actively contribute to strengthening the cultural ecosystem and consolidating new forms of patronage.


ACQUISITION AWARD

Art Madrid joins forces with institutions and companies to support artistic creation and gallery work at the fair through the presentation of several awards.


EMERGING ARTIST AWARD

Our sponsors, as part of their commitment to promoting contemporary art, will provide an award to one of the emerging artists participating in the fair.


RESIDENCY AWARD

An award that will be given to one of the participating artists in this edition, intended for carrying out an artist residency.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PARALLEL PROGRAM

The Parallel Program of Art Madrid serves as a platform for analysis, research, and critical thinking around contemporary issues. This line of programming incorporates cross-cutting discourses and interdisciplinary approaches that make it possible to address current challenges through artistic practice, curating, and cultural production.


ACTIVITIES

The program for Art Madrid’26 will include a series of activities taking place throughout the month of February and during Madrid Art Week at the Galería de Cristal of the Palacio de Cibeles. In this edition, in addition to the pre-fair activities, the third edition of Open Booth, the Performance Cycle, the program Lecturas: Curated Walkthroughs by Art Madrid, and the Interview Program will all be continued.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A comprehensive communication ecosystem

With an audience of more than 110 million impacts in its last campaign, Art Madrid deploys a 360 strategy that includes traditional and digital media, social networks (with more than 113K followers), newsletter, and a 360 virtual tour. The fair is also committed to its own content with interviews, articles and curated tours accessible on its blog and digital platforms.


A key event in Madrid's cultural agenda

With an average visitor age between 35 and 54 years, 60% women, and 40% new collectors, Art Madrid establishes itself as a diverse, inclusive fair aligned with the interests of the contemporary audience.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


Our commitment to art and culture extends throughout the year. We strive to broaden access for new audiences and foster interest in art and culture across all social sectors. We also aim to promote and give visibility to artists, with a special focus on emerging talent. We view art and culture as essential pillars of social development, and through our event, we work to create accessible, dynamic spaces that foster communication and cultural expression.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


IMPORTANT INFORMATION:

Applications for participation in the 21st edition of Art Madrid may be submitted to the following email address: info@art-madrid.com until October 17, 2025.