LECTURAS CURATED WALKTHROUGHS X ART MADRID'25

Art Madrid'25 presents Lecturas. Curated Walkthroughs X Art Madrid'25, a cultural mediation initiative aimed at bringing the public closer to the artworks displayed at the fair. Through guided tours led by art historians and cultural communicators Eugenia Tenenbaum and Clara González Freyre de Andrade, different perspectives on contemporary creation and its relevance in today's society will be explored. Each thematic tour will include a selection of ten works, with a curatorial discourse that will facilitate the understanding and appreciation of contemporary art beyond mere contemplation.

These guided visits will allow attendees to interact directly with the curators, enriching their connection with the pieces and the artists' visions. With this second edition, Lecturas reinforces Art Madrid's commitment to the dissemination and understanding of contemporary art, offering an immersive experience that expands reception channels and attracts new audiences.

Each thematic tour will include a selection of ten works, accompanied by a curatorial discourse that will facilitate the understanding and appreciation of contemporary art beyond mere contemplation. These guided visits will allow attendees to interact directly with the curators, enriching their connection with the artworks and the artists' vision.

With this second edition, Lecturas: Curated Walkthroughs X Art Madrid'25 strengthens Art Madrid's commitment to the dissemination and understanding of contemporary art, offering an immersive experience that expands reception channels and attracts new audiences.

CENTER AND PERIPHERY: TENSIONS AND DIALOGUES IN CONTEMPORARY ART. CURATED WALKTHROUGHS BY EUGENIA TENENBAUM.

If language often operates through binomials that lose both strength and meaning when isolated from their context and semantic counterparts, so does thought. To what extent are we aware of the notions of “center” and “periphery” when approaching artistic discourses and cultural trends? Can we subvert the canonical by prioritizing and privileging everything that has been expelled from the center, without falling into the same hierarchies we aim to avoid? Are the discussions about center and periphery, about what is considered “own” and what is understood as “other,” already exhausted? Through this tour, Eugenia Tenenbaum explores alternative ways to engage in a conversation about contemporary art, with the aim of reconsidering cultural signifiers in search of new meanings, constructing new paths for analysis and interpretation of cultural environments, and proposing a new mental urbanism tailored to the tensions between these two concepts.

SELECTION OF ARTISTS AND GALLERIES:

Brenda Cabrera — Collage Habana. Francisco Mayor Maestre — Galería Aurora Vigil-Escalera. Mico Rabuñal — Galería Aurora Vigil-Escalera. Tadanori Yamaguchi — Galería Aurora Vigil-Escalera. Idoia Cuesta — Galería Arancha Osoro. Mária Svarbová — Galería Bat Alberto Cornejo. Jan Schüler — 3 Punts Galería. Samuel Salcedo — 3 Punts Galería. Francesca Poza — Alba Cabrera Gallery. Marta Sánchez Luengo — Galería María Aguilar. Sun Pei-Mao — Yiri Arts. Tiffany Alfonseca — Galería OOA. Miska Mohammed — Galería OOA. Núria Torres — Inéditad Gallery.

ABOUT EUGENIA TENENBAUM

Art historian specialized in gender perspective, Eugenia Tenenbaum is dedicated to cultural dissemination and art criticism on social media, primarily Instagram and Patreon. As a communicator, she also works by giving guided tours, lectures, and workshops on art, feminism, and the impact of gender relations on the creation, reception, and dissemination of artistic production at conferences, universities, schools, museums, and other spaces. In 2022, she published her first book, La mirada inquieta, an essay on art, and in April 2023, her first work of fiction, Las mujeres detrás de Picasso.

Eugenia Tenenbaum. Image courtesy of the curator.

FROM THE MARGINS. TOWARD THE CONSTRUCTION OF A NEW ART HISTORY. CURATED WALKTHROUGHS BY CLARA GONZÁLEZ FREYRE DE ANDRADE

Art history is also the history of its absences. For centuries, the official artistic narrative was built upon a canon that determined which artists, styles, and discourses deserved to be remembered. In this way, women, racialized individuals, and artists whose creative concepts challenged this discourse were systematically excluded from the official narrative. Their art, however, never ceased to exist on the margins.

Today, those voices no longer only inhabit the edges but claim the spaces they should have historically occupied. This tour proposes to explore those who, from this historical periphery – whether geographical, social, and/or conceptual – redefine traditional artistic creation, looking toward the future. A tour made up of works that question the boundaries between the political and the aesthetic, addressing issues such as gender, identity, and memory. Beyond being “beautiful” (an adjective historically linked to art), the selected works are presented as tools for change, capable of opening dialogues, challenging preconceived notions, and proposing alternative ways of inhabiting the world.

SELECTION OF ARTISTS AND GALLERIES:

Albert Bonet — Inéditad Gallery. Veljko Vučković — Aria Art Gallery. Tiffany Alfonseca — OOA Gallery. Khalid El Bekai — Galería Espiral. Brenda Cabrera — Collage Habana. Lara Padilla — 3 Punts Galería. Katharina Arndt — Ting Ting Art Space. Antonio Ovejero — CLC Arte. Gemma Alpuente — Canal Gallery. Carolina Bazo — O Art Project.

ABOUT CLARA GONZÁLEZ FREYRE DE ANDRADE

Clara González Freyre de Andrade is an art historian with a master's degree in Criticism and Cultural Communication. Better known as Claramore, she is currently dedicated to cultural dissemination, gaining recognition for her presence on social media platforms such as Instagram, TikTok, and YouTube. Through her work, she aims to contribute to the democratization of art and the construction of a more inclusive discipline, giving visibility to historically oppressed groups and applying a gender perspective to her outreach. In this regard, she has published her first book, Un Van Gogh en el salón (Temas de hoy, 2024), which approaches the history of art in an engaging and approachable way, yet with a critical edge that invites reflection. Additionally, she has collaborated with media outlets such as El Grito (El Confidencial), El Orden Mundial, Muy Historia, and Yorokobu, offers museum tours, and regularly participates in conferences at various institutions.

Clara González Freyre de Andrade. Image courtesy of the curator.

ART MADRID '26: 21 YEARS OF CONTEMPORARY ART

In 2026, Art Madrid will celebrate its 21st edition, further consolidating its position as a leading contemporary art fair in Spain. From 4 to 8 March, the fair will bring together thirty-five national and international galleries at the Galería de Cristal of the Palacio de Cibeles. Returning to its date during Madrid Art Week, Art Madrid reaffirms its pioneering role by expanding the fair calendar and offering an open and enriching dialogue in which diverse artistic proposals coexist.

Throughout its history, Art Madrid has established itself as a leading presence in the contemporary art scene. It is renowned for its commitment to promoting both emerging and established galleries, and for its dedication to making contemporary art accessible to a diverse range of audiences.

Far from being a fair curated under a single curatorial line, Art Madrid promotes diversity in its offering, respecting the identity of each exhibitor and promoting a plural creative ecosystem that reflects the richness and differences of the current art scene.

Art Madrid '25. Photo by Lucas Amillano

GALLERY PROGRAM: AN ACTIVE MAP OF CONTEMPORARY CREATION

The Gallery Program is at the heart of Art Madrid’26. For this edition, thirty-five national and international galleries will participate in a space that celebrates experimentation, hybrid languages, and the latest artistic production. The selection of proposals constitutes a representative mosaic of the aesthetics, discourses, and contemporary practices that are shaping the present of art in Europe.

The Galería de Cristal of the Palacio de Cibeles will once again be transformed into a dynamic space where the exhibitions interact with each other, inviting the public to explore visual narratives that show the evolution of contemporary languages. Works that experiment with new media, formal investigations that reformulate traditional techniques, pieces that reflect on the links between technology and humanity, and poetic approaches that explore territory, identity, or memory make up a plural, stimulating journey open to multiple interpretations.

Art Madrid also continues to strive to become a platform for discovery, allowing both professionals and visitors to identify new voices and consolidate relationships with artists who are already emerging as leaders within the contemporary cultural landscape.

Art Madrid '25. Photo by Lucas Amillano

NATIONAL AND INTERNATIONAL EXHIBITORS

Thirty-five galleries are participating in this edition, twenty-seven of which are returning after finding the fair to be a favourable environment in which to strengthen connections, increase visibility and promote their artists' work on an international scene.

Twenty-six of these are Spanish galleries from various regions of the country: 3 Punts Gallery (Barcelona), Alba Cabrera Gallery (Valencia), Aurora Vigil-Escalera (Gijón), CLC ARTE (Valencia), DDR Art Gallery (Madrid), Est_ArtSpace (Madrid), g • gallery (Barcelona), Galería Arancha Osoro (Oviedo), Galería BAT alberto cornejo (Madrid), Galería Beatriz Pereira (Plasencia), Galería Carmen Terreros (Zaragoza), Galería Espiral (Noja), Galería La Mercería (Valencia), Galería Luisa Pita (Santiago de Compostela), Galería María Aguilar (Cadiz), Metro Gallery (Santiago de Compostela), Rodrigo Juarranz Gallery (Aranda de Duero), Sigüenza Gallery (Sigüenza), Gerhardt Braun Gallery (Palma de Mallorca | Madrid), Inéditad Gallery (Barcelona), Kur Art Gallery (San Sebastián), LAVIO (Murcia | Shanghai), Moret Art (A Coruña), Pigment Gallery (Barcelona), Shiras Galería (Valencia) and Uxval Gochez Gallery (Barcelona). This selection of galleries highlights the importance of the Spanish scene and its contribution to the development of the contemporary cultural ecosystem.

Art Madrid '25. Photo by Lucas Amillano

The nine international galleries participating in this edition are: Banditrazos Gallery (Seoul, South Korea), Collage Habana (Havana, Cuba), Galeria São Mamede (Lisbon, Portugal), Galerie ONE (Paris, France), KANT Gallery (Copenhagen, Denmark | Palma de Mallorca, Spain), Loo & Lou Gallery (Paris, France), Nuno Sacramento Arte Contemporânea (Ílhavo, Portugal), Trema Arte Contemporânea (Lisbon, Portugal) and Yiri Arts (Taipei, Taiwan). Their participation broadens the fair's international reach, promoting creative and conceptual exchange between diverse artistic perspectives.

In addition, eight new galleries have been added to the list of exhibitors:

Banditrazos Gallery (Seoul, South Korea), Est_ArtSpace (Madrid, Spain), g • gallery (Barcelona, Spain), Galería Beatriz Pereira (Plasencia, Spain), Galerie ONE (Paris, France), Galería Sigüenza (Sigüenza, Spain), Gerhardt Braun Gallery (Palma de Mallorca | Madrid, Spain) and KANT Gallery (Copenhagen, Denmark | Palma de Mallorca). These additions reinforce Art Madrid's commitment to continuous renewal and openness to spaces that are exploring new approaches to contemporary art.

Art Madrid '25. Photo by Lucas Amillano

PARALLEL PROGRAM: A REFLECTION ON THE ‘SPECIES’ OF SPACES

One of the great attractions of Art Madrid is its Parallel Program, which this time delves into the notions of: ‘Fragments, relationships, and imaginary distances.’ This approach turns the fair into an expanded space, where art, audience, architecture, and memory converge. Thus, the Parallel Program proposes a critical approach to the container of the event itself. Taking as a reference the reading of Species of Spaces by Georges Perec (Perec, Georges. Species of Spaces. Montesinos, 2004), it adopts a marked interest in the everyday, that which usually goes unnoticed, the infra-ordinary, giving each corner of the venue its own narrative value.

Another of the conceptual references of this edition is based on an analysis of Édouard Glissant's Poetics of Relation (Glissant, Édouard. Poetics of Relation; Prologue by Manuel Rebón. - 1st ed. - Bernal: Universidad Nacional de Quilmes, 2017.), which advocates the coexistence of differences and the importance of non-totalizing links, which are extrapolated to the art system, proposing an understanding of it as a network of exchanges and connections that respect the uniqueness of each cultural practice and actor.

‘Imaginary distances,’ understood as subjective journeys and affective cartographies traced by visitors, thus become the conceptual axis that articulates this program. This perspective transforms the Fair into an experience that goes beyond visual contemplation, turning it into a territory that can be collectively reconstructed, without losing sight of the paths travelled by the individuality of each voice.

In this edition, the Parallel Program encourages visitors to engage with the space and its projects, turning contemplation into an opportunity to question and interact with things that might otherwise go unnoticed in everyday life.

Art Madrid '25. Photo by Lucas Amillano

In the preview and during Art Week, Art Madrid'26 offers a range of experiences that allow the public to get closer to the creative process and practices of the participating artists. Among the returning initiatives are the Interview Program, Curated Walkthroughs, the third edition of Open Booth, dedicated to emerging creation, the presentation of Espacio Nebrija, a university project in collaboration with Nebrija University, alongside the fair’s established Performance Cycle.

In addition, the One Shot Collectors Program and the second edition of the Patronage Program are back. These initiatives seek to strengthen the bond between collectors, artists, and the public, promoting ethical, informed, and responsible practices in collecting and patronage.

Art Madrid '25. Photo by Lucas Amillano

Art Madrid'26 has established itself as a dynamic meeting place, where diverse experiences, discourses, and practices converge. Far from being a fair curated under a single curatorial line, Art Madrid promotes diversity as a structuring principle, respecting the identity of each exhibitor and fostering a plural creative ecosystem. This plurality is not merely formal, but translates into a network of practices, languages, and perspectives that reflects the complexity, richness, and tensions of the contemporary art scene, consolidating the fair as a catalyst for cultural relations, an observatory of emerging trends, and an international reference point for the Spanish art scene.