Art Madrid'25 – DIALOGA CIUDAD. PARALLEL PROGRAM TERRITORY CITY. ART MADRID'25

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DIALOGA CIUDAD. PARALLEL PROGRAM TERRITORY CITY. ART MADRID'25*

Dialoga Ciudad is an initiative that forms part of the parallel program of Art Madrid’25. Curated in collaboration with CRU, this project of poetic actions in the city aims to transform the urban environment into an artistic stage, integrating itinerant poetry as a vehicle that turns public spaces into platforms for reflection and interaction. Through ephemeral interventions in strategic points of the city, participants will explore the potential of poetry as a tool for emotional and social communication. This project highlights the role of art as a catalyst for meaningful dialogues within the urban fabric, redefining the relationship between citizens and their surroundings.

Lucas, Pez Mago, Celia BSoul, Ajo, and Peru Saizprez will traverse the city with performative interventions that invite reflection on contemporary artistic practices. Their journey will take them to key cultural landmarks in the capital, where encounters with passersby will evolve into poetic dialogue..


Lucas. Pez Mago. Courtesy of the artist.


Lucas. Pez Mago

Street Poetic Action with Pez Mago

Location: Plaza de Pedro Zerolo. Chueca. Madrid Centro, 28004 Madrid.

Time: 12:00 - 13:00h


Standing on a chair in the middle of the street, Pez Mago transforms into the spokesperson of the words born from his two poetry books, Esto antes tenía música (This Used to Have Music) and A la velocidad del deseo (At the Speed of Desire). With an old brass megaphone in hand, he projects poetry into the open air, without barriers or filters, letting the vibration of the moment be the guide. He recites verses that reflect the essence of his being, both from his poems and the lyrics of some of his songs, stripped of musical accompaniment, making the word the only bridge between the soul and the crowd.

This poetic act can be performed either by looking directly at the passersby, challenging them to connect with the echo of his words, or by gazing up at the sky, adopting the posture of a street preacher offering his truth to the wind, like someone casting a seed without knowing if it will germinate. The street is his stage, the megaphone his amplified voice, and the passersby are involuntary witnesses of an action aimed at awakening something deep inside each one.

The purpose is not only to share poetry but to create an ephemeral moment, an atmosphere filled with intentions, emotions, and reflections, where each step of the passersby can be touched by the power of words, even if only for an instant.


ABOUT THE ARTIST

Pez Mago is the artistic name of Lucas Álvarez de Toledo (Madrid, 1971). He has performed on all five continents over the last twenty years, particularly in Argentina, Colombia, Mexico, Chile, Uruguay, Costa Rica, Nicaragua, Peru, Brazil, Panama, Germany, Italy, Equatorial Guinea, Kenya... In 2018, he received the Piero Ciampi Award for Best International Artist. He was also a musician and instrumentalist in the band Depedro for five years (2010-2015), performing in Europe, the United States, China, South Korea, Australia, and New Zealand.

Pez Mago has released eleven albums since 2000 and has also published two poetry books: Esto antes tenía música (2015), A la velocidad del deseo (2018), and a travel book titled El mundo también se dobla (2016). Over these twenty years of touring, he has played over 1,500 concerts in small cafes and alternative theaters. He has combined his career as a live musician with other important roles, such as being an author. His songs (both lyrics and music) have been performed by a variety of artists, many of whom are far removed from him musical style: Depedro and Leiva recorded "Noche Oscura," Malú and Melendi recorded "Amigo," Sergio Dalma recorded "Con la boca por delante," Raphael recorded "Qué tendrá que ver," Clara Montes recorded "Luna," and so on.


Celia BSoul. Courtesy of the artist.


Celia BSoul

A body is a city

Place: Plaza de Pedro Zerolo. Chueca. Madrid Centro, 28004 Madrid.

Time: 13:00-14:00h


A body is a city presents a poetic journey through the imagery of intimacy and violence, exploring the line that separates cities from bodies, and imagining bodies as cities through which other elements pass, generating an impact in their wake, altering their structure, and building an "architecture of damage and memory."

This performance incorporates poems from the book Ciudad de los otros (Ed. La Imprenta), published in 2023, along with a cappella songs, engaging in dialogue with the space and its passersby. The piece revolves around a question: what differentiates a city from a body, and if our bodies are cities, how do we remain safe from the violence that comes from both outside and within them?


ABOUT THE ARTIST

Celia Fernández Escobar (Celia Bsoul) is a journalist, rapper, and poet from Madrid, whose work merges rap and poetry, addressing gender issues from an intimate perspective. She has released her album Estacciones and several singles and collaborations, exploring the bridges between both genres. Currently, she is working on her EP Pobre dios, focused on the imagery of violence. She has participated in festivals such as VOCIFERIO (Valencia), La Noche de los Libros (Madrid), FELISA (Cantabria), and Ruby Sessions (Dublin), among others. Her first book, Ciudad de los otros, was published in 2023 with the La Imprenta publishing house, presenting a multidisciplinary proposal that combines poetry and dance.

In addition to her artistic career, Celia was a finalist for the II Premio Poesía Viva in 2021 and has been published in various anthologies, such as Última poesía crítica. Jóvenes poetas en tiempos de colapso (Lastura Ediciones) and in the Nayagua magazine. In 2023, she participated as a text creator and performer in the stage proposal Antes que caiga la noche, a contemporary reinterpretation of The Iliad through hip hop culture. Her career also includes content creation for public television programs and films, as well as teaching rap and poetry with a gender perspective in workshops.


Ajo y Peru Saizprez.Courtesy of the artists.


Ajo and Peru Saizprez

Crossing the Traveler with a Poem. A reading of their own micro-poems on the street, interacting with the public and inviting them to read some verses.

Location: Plaza de Pedro Zerolo. Chueca. Madrid Centro, 28004 Madrid.

Time: 16:30-18:30h


The activity Crossing the Traveler with a Poem consists of a performative reading by poets Ajo and Peru Saizprez at Plaza de Pedro Zerolo, Chueca, with a maximum duration of two hours and a short intermission. Unlike conventional readings, this proposal directly involves passersby, who can voluntarily participate in a sensory and immersive experience. Each person who accepts the challenge will choose a poem and allow the poet to approach their ear to whisper it verse by verse. As the words travel through their mind, the poem will be processed internally and then emerge once more, this time spoken aloud by the volunteer, sharing it with the rest of the audience.

Before participating, each person will receive a detailed explanation of the dynamics and sign an authorization acknowledging the risk of being transformed by poetry. This intervention seeks to turn words into a living experience, blurring the boundary between spectator and protagonist, while exploring the power of poetry to penetrate, resonate, and transform those who hear it.


ABOUT THE ARTISTS


Peru Saizprez. Courtesy of the artist.


Peru Saizprez (Lima, Peru), poet and performer born in Lima, has developed his career in Europe, standing out with books such as Sexo Satélite and Un Corazón con Pelos. Co-author of theatrical works, he conceives his readings as concerts without music, bringing poetry to unexpected spaces. He is the creator of Universal Poem, an infinite poem with over 60,000 verses, and co-founder of the POETAS festival, which since 2006 has been spreading poetry beyond traditional formats. In 2025, he will publish his fifth book with Arrebato Libros.


AJO. Courtesy of the artist.


AJO, a key figure of Madrid's counterculture, transitioned from experimental music to micropoetry, exploring wordplay as a way of life. She directed the Yuxtaposiciones and Experimentaclub festivals at La Casa Encendida in Madrid for over a decade and has published several volumes of Micropoemas, becoming one of the most widely read poets in Spain. Her poetry has graced stages worldwide alongside musicians such as Julieta Venegas and Judit Farrés. A cultural agitator and underground figure, she continues to seek the essence of absolute brevity in her poetic creation.



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Are you a contemporary art gallery and would like to participate in Art Madrid'26? The application period is now open!

The 21st edition of Art Madrid opens its application period. From March 4 to 8, 2026, the Galería de Cristal del Palacio de Cibeles will once again be the meeting point for national and international contemporary art. If you are a contemporary art gallery, this is your chance to be part of one of the most consolidated fairs in the Spanish circuit. The deadline for applications will be open until October 17, 2025.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


The Art Madrid contemporary art fair has been taking place during the capital's Art Week for more than twenty years. Art Madrid is a multidisciplinary fair of new artistic trends with the participation of about 40 national and international galleries that work with painting, sculpture, graphic work, photography, installation and digital art of recent production.


Aimed at both a broad and specialized audience, the fair combines a carefully curated artistic selection with a strong commitment to the professionalization of the sector and the visibility of gallery work. In addition to its gallery program, Art Madrid also develops a parallel program of activities throughout the month of February, promoting dissemination, reflection, and dialogue among cultural agents, collectors, and new audiences.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A key mission: to connect art with society

The fair's main mission is to bring contemporary art closer to the general and specialized public, creating an inclusive platform that promotes artistic talent, encourages collecting and strengthens the gallery ecosystem. The objective is clear: to disseminate art within and beyond our borders, generate new audiences and give visibility to young talents.


Art Madrid is a key event for the promotion and commercialization of both national and international contemporary art, placing the city in the spotlight during Art Week. At the same time, it remains committed to fostering a space for reflection and learning.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PROGRAMS

GALLERY PROGRAM

In each edition, the Gallery Program of Art Madrid brings together about 40 exhibitors, both national and international, who present proposals focused on recently created contemporary artworks.


COLLECTOR’S PROGRAM

Art Madrid offers a specialized advisory service for galleries and the general public interested in acquiring artworks.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PATRONAGE PROGRAM

Art Madrid develops a patronage program as part of its commitment to artistic creation and the promotion of collecting. Through different categories of awards, the fair contributes to the professional development of artists while encouraging the incorporation of contemporary works into prominent private collections. This program is made possible thanks to the commitment of collaborating entities, collectors, and private companies who, through their support, actively contribute to strengthening the cultural ecosystem and consolidating new forms of patronage.


ACQUISITION AWARD

Art Madrid joins forces with institutions and companies to support artistic creation and gallery work at the fair through the presentation of several awards.


EMERGING ARTIST AWARD

Our sponsors, as part of their commitment to promoting contemporary art, will provide an award to one of the emerging artists participating in the fair.


RESIDENCY AWARD

An award that will be given to one of the participating artists in this edition, intended for carrying out an artist residency.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PARALLEL PROGRAM

The Parallel Program of Art Madrid serves as a platform for analysis, research, and critical thinking around contemporary issues. This line of programming incorporates cross-cutting discourses and interdisciplinary approaches that make it possible to address current challenges through artistic practice, curating, and cultural production.


ACTIVITIES

The program for Art Madrid’26 will include a series of activities taking place throughout the month of February and during Madrid Art Week at the Galería de Cristal of the Palacio de Cibeles. In this edition, in addition to the pre-fair activities, the third edition of Open Booth, the Performance Cycle, the program Lecturas: Curated Walkthroughs by Art Madrid, and the Interview Program will all be continued.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A comprehensive communication ecosystem

With an audience of more than 110 million impacts in its last campaign, Art Madrid deploys a 360 strategy that includes traditional and digital media, social networks (with more than 113K followers), newsletter, and a 360 virtual tour. The fair is also committed to its own content with interviews, articles and curated tours accessible on its blog and digital platforms.


A key event in Madrid's cultural agenda

With an average visitor age between 35 and 54 years, 60% women, and 40% new collectors, Art Madrid establishes itself as a diverse, inclusive fair aligned with the interests of the contemporary audience.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


Our commitment to art and culture extends throughout the year. We strive to broaden access for new audiences and foster interest in art and culture across all social sectors. We also aim to promote and give visibility to artists, with a special focus on emerging talent. We view art and culture as essential pillars of social development, and through our event, we work to create accessible, dynamic spaces that foster communication and cultural expression.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


IMPORTANT INFORMATION:

Applications for participation in the 21st edition of Art Madrid may be submitted to the following email address: info@art-madrid.com until October 17, 2025.