Liquitex at Art Madrid'25: Breaking Creative Boundaries

Since 1955, Liquitex has been synonymous with evolution, innovation, and pushing boundaries in the world of art. With an unwavering passion for creativity, it has supported artists from all disciplines, providing them with the necessary tools to transform their imagination into reality. Its commitment to art and experimentation has made it the brand of choice for those seeking the highest quality and expressive freedom in their work.

LQX.Brand equity. Acrilic Gouache product in use.

Unlimited innovation and creativity

Liquitex has revolutionized the world of acrylics by offering products that combine technology, versatility, and a spectrum of vibrant colors. Since the invention of the first water-based acrylic paint, the brand has continued to innovate with high-performance formulas, developed to give artists the greatest control over their creations. Each product is designed to stimulate artistic boldness and allow every work to come to life with intensity and limitless expression.

LQX. Brand equity. Basics fluid lifestyle.

More than just materials, a source of inspiration

The Just Imagine philosophy of Liquitex encourages creators to challenge boundaries and explore the infinite potential of their imagination. It’s not just about paints, but tools designed to unleash creativity. Each brushstroke with Liquitex represents an opportunity to break the mold, experiment, and express art without limits.

LQX Brand equity. Sophie Derrick painting on canvas

Just Imagine: The freedom to create

Liquitex invites artists to ask themselves: what would you create if you knew anything was possible? With the Just Imagine initiative, the brand encourages leaving limitations behind and exploring new forms of expression. This concept reinforces its mission to celebrate creative boldness and provide every artist with the means to bring their vision to life without restrictions.

Liquitex paints and tools are not just materials, but catalysts for limitless imagination. With each stroke, each color blend, and every experiment on the canvas, a world of possibilities unfolds. Creativity knows no boundaries, and with Liquitex, artists can dare to explore unknown territories and bring their most innovative ideas to life.

LQX. Brand equity. Inks lifestyle.

Liquitex: Empowering emerging talent

As part of its commitment to art and innovation, Liquitex joins Art Madrid'25 as the sponsor of Open Booth x Universidad Nebrija, a platform designed to support emerging talent. Through this collaboration, Liquitex provides materials and support to young artists, offering them a space to experiment and present their works in a professional setting.

The highlight project of this edition, Bajotierras/Sobrenubes (DEL OSO, UN PELO), led by artist and professor Luis Gárciga Romay, explores the interaction between urban and natural environments. Thanks to Liquitex, the participants have access to the best tools to freely and expressively bring their ideas to life, proving that art is a vehicle for limitless transformation.

At Art Madrid 2025, Liquitex strengthens its commitment to the artistic community by supporting initiatives that foster exploration and emerging talent. Its presence at this event reaffirms its role as a catalyst for new ideas and projects, demonstrating that art knows no boundaries. Whether you're an established artist or an emerging creator, the invitation is open: dare to explore, imagine, and transform reality with Liquitex. Because when the only limit is imagination, everything is possible.

LQX. Brand equity. heavy body product in use.

ABOUT LIQUITEX

The world-leading professional acrylic brand Liquitex joins Art Madrid'25 as a sponsor, driven by its commitment to empower artists and support contemporary creation through the second edition of Open Booth x Universidad Nebrija. For this reason, in the 20th edition of the fair, it reinforces its mission to help everyone experience their own creative energy, inviting them to imagine and tell stories through art. The American brand Liquitex is celebrating its recently received B Corp Certification, which not only allows it to join and be part of a global community of companies with a common goal but also marks an achievement that undoubtedly represents and highlights the brand's long-term commitments. These commitments include artistic excellence, sustainability, social responsibility through the support of various communities (artists, workers, and local groups), and transparency in its business model. Liquitex will continue to work tirelessly every day on new projects and product development. Remaining true to its principles of innovation and quality, the brand seeks to be a driver of positive change in society and for the environment, leaving a more positive impact on the future of all.

Relive the Art Madrid’25 experience from anywhere, anytime, with our 360º Virtual Tour. Explore the fair as if you were there, navigating each space and discovering every artwork in detail.

Aerial View of Art Madrid'25. Photo by Lucas Amillano.

This year, we’ve taken the experience of Art Madrid’25 to the next level, allowing you to explore the fair from anywhere in the world. Walk through the exhibition spaces, get closer to the most fascinating pieces, and admire the impressive glass dome that bathes the entire venue in natural light. If there was any artwork you couldn’t fully appreciate or if you simply want to relive the fair’s atmosphere, now’s your chance.

Thanks to our collaboration with Coke Riera Studio and Panotour technology, we’ve captured the essence of Art Madrid’25 in an immersive tour with the highest quality and detail. Over 4,000 photographs taken from strategic points make up this interactive experience, bringing you closer to the art in an unparalleled way.

We’re thrilled to share this unique way of enjoying and revisiting contemporary art. The best part is that you can TRY IT and SHARE IT with anyone you wish! Don’t miss the chance to explore Art Madrid’25 in its full expression, whenever and wherever you choose.