Liquitex at Art Madrid'25: Breaking Creative Boundaries

Since 1955, Liquitex has been synonymous with evolution, innovation, and pushing boundaries in the world of art. With an unwavering passion for creativity, it has supported artists from all disciplines, providing them with the necessary tools to transform their imagination into reality. Its commitment to art and experimentation has made it the brand of choice for those seeking the highest quality and expressive freedom in their work.

LQX.Brand equity. Acrilic Gouache product in use.

Unlimited innovation and creativity

Liquitex has revolutionized the world of acrylics by offering products that combine technology, versatility, and a spectrum of vibrant colors. Since the invention of the first water-based acrylic paint, the brand has continued to innovate with high-performance formulas, developed to give artists the greatest control over their creations. Each product is designed to stimulate artistic boldness and allow every work to come to life with intensity and limitless expression.

LQX. Brand equity. Basics fluid lifestyle.

More than just materials, a source of inspiration

The Just Imagine philosophy of Liquitex encourages creators to challenge boundaries and explore the infinite potential of their imagination. It’s not just about paints, but tools designed to unleash creativity. Each brushstroke with Liquitex represents an opportunity to break the mold, experiment, and express art without limits.

LQX Brand equity. Sophie Derrick painting on canvas

Just Imagine: The freedom to create

Liquitex invites artists to ask themselves: what would you create if you knew anything was possible? With the Just Imagine initiative, the brand encourages leaving limitations behind and exploring new forms of expression. This concept reinforces its mission to celebrate creative boldness and provide every artist with the means to bring their vision to life without restrictions.

Liquitex paints and tools are not just materials, but catalysts for limitless imagination. With each stroke, each color blend, and every experiment on the canvas, a world of possibilities unfolds. Creativity knows no boundaries, and with Liquitex, artists can dare to explore unknown territories and bring their most innovative ideas to life.

LQX. Brand equity. Inks lifestyle.

Liquitex: Empowering emerging talent

As part of its commitment to art and innovation, Liquitex joins Art Madrid'25 as the sponsor of Open Booth x Universidad Nebrija, a platform designed to support emerging talent. Through this collaboration, Liquitex provides materials and support to young artists, offering them a space to experiment and present their works in a professional setting.

The highlight project of this edition, Bajotierras/Sobrenubes (DEL OSO, UN PELO), led by artist and professor Luis Gárciga Romay, explores the interaction between urban and natural environments. Thanks to Liquitex, the participants have access to the best tools to freely and expressively bring their ideas to life, proving that art is a vehicle for limitless transformation.

At Art Madrid 2025, Liquitex strengthens its commitment to the artistic community by supporting initiatives that foster exploration and emerging talent. Its presence at this event reaffirms its role as a catalyst for new ideas and projects, demonstrating that art knows no boundaries. Whether you're an established artist or an emerging creator, the invitation is open: dare to explore, imagine, and transform reality with Liquitex. Because when the only limit is imagination, everything is possible.

LQX. Brand equity. heavy body product in use.

ABOUT LIQUITEX

The world-leading professional acrylic brand Liquitex joins Art Madrid'25 as a sponsor, driven by its commitment to empower artists and support contemporary creation through the second edition of Open Booth x Universidad Nebrija. For this reason, in the 20th edition of the fair, it reinforces its mission to help everyone experience their own creative energy, inviting them to imagine and tell stories through art. The American brand Liquitex is celebrating its recently received B Corp Certification, which not only allows it to join and be part of a global community of companies with a common goal but also marks an achievement that undoubtedly represents and highlights the brand's long-term commitments. These commitments include artistic excellence, sustainability, social responsibility through the support of various communities (artists, workers, and local groups), and transparency in its business model. Liquitex will continue to work tirelessly every day on new projects and product development. Remaining true to its principles of innovation and quality, the brand seeks to be a driver of positive change in society and for the environment, leaving a more positive impact on the future of all.

Are you a contemporary art gallery and would like to participate in Art Madrid'26? The application period is now open!

The 21st edition of Art Madrid opens its application period. From March 4 to 8, 2026, the Galería de Cristal del Palacio de Cibeles will once again be the meeting point for national and international contemporary art. If you are a contemporary art gallery, this is your chance to be part of one of the most consolidated fairs in the Spanish circuit. The deadline for applications will be open until October 17, 2025.

Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.

The Art Madrid contemporary art fair has been taking place during the capital's Art Week for more than twenty years. Art Madrid is a multidisciplinary fair of new artistic trends with the participation of about 40 national and international galleries that work with painting, sculpture, graphic work, photography, installation and digital art of recent production.

Aimed at both a broad and specialized audience, the fair combines a carefully curated artistic selection with a strong commitment to the professionalization of the sector and the visibility of gallery work. In addition to its gallery program, Art Madrid also develops a parallel program of activities throughout the month of February, promoting dissemination, reflection, and dialogue among cultural agents, collectors, and new audiences.

Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.

A key mission: to connect art with society

The fair's main mission is to bring contemporary art closer to the general and specialized public, creating an inclusive platform that promotes artistic talent, encourages collecting and strengthens the gallery ecosystem. The objective is clear: to disseminate art within and beyond our borders, generate new audiences and give visibility to young talents.

Art Madrid is a key event for the promotion and commercialization of both national and international contemporary art, placing the city in the spotlight during Art Week. At the same time, it remains committed to fostering a space for reflection and learning.

Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.

PROGRAMS

GALLERY PROGRAM

In each edition, the Gallery Program of Art Madrid brings together about 40 exhibitors, both national and international, who present proposals focused on recently created contemporary artworks.

COLLECTOR’S PROGRAM

Art Madrid offers a specialized advisory service for galleries and the general public interested in acquiring artworks.

Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.

PATRONAGE PROGRAM

Art Madrid develops a patronage program as part of its commitment to artistic creation and the promotion of collecting. Through different categories of awards, the fair contributes to the professional development of artists while encouraging the incorporation of contemporary works into prominent private collections. This program is made possible thanks to the commitment of collaborating entities, collectors, and private companies who, through their support, actively contribute to strengthening the cultural ecosystem and consolidating new forms of patronage.

ACQUISITION AWARD

Art Madrid joins forces with institutions and companies to support artistic creation and gallery work at the fair through the presentation of several awards.

EMERGING ARTIST AWARD

Our sponsors, as part of their commitment to promoting contemporary art, will provide an award to one of the emerging artists participating in the fair.

RESIDENCY AWARD

An award that will be given to one of the participating artists in this edition, intended for carrying out an artist residency.

Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.

PARALLEL PROGRAM

The Parallel Program of Art Madrid serves as a platform for analysis, research, and critical thinking around contemporary issues. This line of programming incorporates cross-cutting discourses and interdisciplinary approaches that make it possible to address current challenges through artistic practice, curating, and cultural production.

ACTIVITIES

The program for Art Madrid’26 will include a series of activities taking place throughout the month of February and during Madrid Art Week at the Galería de Cristal of the Palacio de Cibeles. In this edition, in addition to the pre-fair activities, the third edition of Open Booth, the Performance Cycle, the program Lecturas: Curated Walkthroughs by Art Madrid, and the Interview Program will all be continued.

Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.

A comprehensive communication ecosystem

With an audience of more than 110 million impacts in its last campaign, Art Madrid deploys a 360 strategy that includes traditional and digital media, social networks (with more than 113K followers), newsletter, and a 360 virtual tour. The fair is also committed to its own content with interviews, articles and curated tours accessible on its blog and digital platforms.

A key event in Madrid's cultural agenda

With an average visitor age between 35 and 54 years, 60% women, and 40% new collectors, Art Madrid establishes itself as a diverse, inclusive fair aligned with the interests of the contemporary audience.

[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.

Our commitment to art and culture extends throughout the year. We strive to broaden access for new audiences and foster interest in art and culture across all social sectors. We also aim to promote and give visibility to artists, with a special focus on emerging talent. We view art and culture as essential pillars of social development, and through our event, we work to create accessible, dynamic spaces that foster communication and cultural expression.

[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.

IMPORTANT INFORMATION:

Applications for participation in the 21st edition of Art Madrid may be submitted to the following email address: info@art-madrid.com until October 17, 2025.