Art Madrid'25 – 13th edition LOOP videoarts festival Barcelona

Between May 28 and June 6, Barcelona is full of screens to display the works of over 400 video artists from around the world. Most of these works, as has told Emilio Alvarez, co-director of LOOP in the press presentation, have been created in 2015 with two mottos: 
 
- What about Collecting Video art? 
- Beyond the Image.
 
 

Video art, films, are already part of the usual discussion of collectors, critics and experts from the art world and LOOP is been located, along these 13 years, heading the trends, raising new questions and showing new scenarios and trends worldwide. As they say in their program, "this type of work (video art) has become one of the predominant media in contemporary visual arts. Both within institutions and art centers and galleries, the position of video art goes from being peripheral to central and relevant, the audiences grow, as well as public and private collections. " Therefore, for the 2015 edition, the festival features 23 experts to nurture the theoretical and educational part of the event with various lectures and talks.

 

1) Isabel Rocamora in an essay of Faith in Jerusalem, photography by Shira Kela, 2015.

2)  Los Desnudos, 2011 Clarise Hahn

 

LOOP was born as a specialized video art fair in 2003, grew as a festival in 2004 and, responding to the interest of the public and professionals, it expanded their activities to the education and knowledge creating LOOP Studies in 2012 ... And its success is corroborated by the figures: 411 artists show works and participate in educational projects / workshops, 539 works (Festival and Fair), 541 local and international stakeholders, 85 local entities (museums, cultural institutions, galleries, art spaces) and 77 national and international entities collaborating

LOOP Barcelona develops its artistic activities by different areas of the city, being an inclusive event and based on partnership. Samples include exhibitions as Video-Regime. Collectors audiovisual in the Liceu Circle; L'Inconscient Pictòric, reviewing video art collection of Sorigué Foundation in the MNAC; Writting Diffraction in the Virreina Centre de la Imatge, and "Senses of place" in the Royal Artistic Circle of Barcelona, ??and that the organization has defined as "a festival within the festival" where art work is related to sound, film and new media technology.

Cell, 2014 Bongsu Park

But, the programs and film forums are the most popular activities and the special billboard of the Film Archive of Catalonia or Zumzeig room, joins the "Cityscreen", the wider program within the fair that is displayed in 15 galleries and 35 art spaces. In this edition, LOOP presents the new Discovery Prize supports the production of films and videos by international artists. These days Barcelona becomes one of the world capitals of video art.

 

At the most recent edition of Art Madrid, artist Luis Olaso (Bilbao, 1986), represented by Kur Art Gallery (San Sebastián), received the Residency Prize of the Art Madrid Patronage Program. This award, the result of a collaboration between Art Madrid, DOM Art Residence, and the Italian association ExtrArtis, enabled him to undertake an artistic residency in Sorrento (Italy) in August 2025.

Through initiatives like this, the fair reaffirms its support for contemporary creation—a commitment aimed at increasing artists’ visibility and strengthening art collecting through concrete actions such as acquisition prizes, recognition of emerging talents, and international residencies.


Artists in Residence. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.


The DOM & ExtrArtis 2025 Residency Program took place in Sorrento from August 1 to 31, 2025. The artists lived together at Relais La Rupe, a 16th-century villa surrounded by cliffs and centuries-old gardens, which became an ideal setting for experimentation and exchange.

In this edition, residents worked around the theme “Reimagining Genius Loci”, an invitation to reflect on how the movement of people and traditions transforms the “spirit of place.” During the residency, DOM organized two public group exhibitions: the first to present the artists’ previous work, and the second to showcase the projects developed in Sorrento.


Work by Luis Olaso. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.


Luis Olaso’s work moves between expressionist figuration and abstraction, always employing a pictorial language charged with strength and emotion. Initially self-taught, he later graduated in Fine Arts and has developed a solid international career, with exhibitions at venues including JD Malat (London) and Makasiini Contemporary (Turku, Finland), and participation in fairs such as Untitled Miami, Estampa, and Art Madrid itself.

His work is part of prestigious collections, including the Tokyo Contemporary Art Foundation, Fundación SIMCO, and the Provincial Council of Bizkaia, and has been recognized in competitions such as the Reina Sofía Prize for Painting and Sculpture and the Ibercaja Young Painting Prize.

In Sorrento, Olaso found a unique context to expand his pictorial research, engaging in dialogue with the Mediterranean landscape and the region’s historical heritage. The residency provided him with time, resources, and a framework for exchange with other international artists, fostering the production of new works that were later presented in the group exhibitions organized by DOM.


Luis Olaso working on his project. DOM & ExtrArtis. Image courtesy of DOM.

Luis Olaso’s experience at DOM Art Residence concluded with a public showcase of the works produced, reinforcing his presence on the international circuit and consolidating his position as one of the most prominent Basque artists on the contemporary scene.


Through initiatives such as this, Art Madrid demonstrates its active role as a platform for direct support of contemporary creation, creating opportunities for research, production, and intercultural dialogue that extend beyond the fair itself and accompany artists in their professional development.