Art Madrid'25 – 18th edition Photoespaña International Festival

To celebrate its 18th anniversary, the International Festival of Photography and Visual Arts PHotoEspaña has chosen Latin America as exploration stage and an invitation, See You here, as a motto.
 

It was created as limited to Madrid and just turned 18 years, the festival is an international reference. The PHotoEspaña Festival, which celebrates its 18th edition from June 3 to August 30, will feature more than 100 international exhibitions in its various national offices (Madrid, Alcala de Henares, Alcobenda, Getafe, Lanzarote and Zaragoza) and international locations(Cascais, Lisbon Bogota, London, Panama, Paris and São Paulo) where you can enjoy the work of about 400 artists, half of them Latin Americans on this occasion, which include names like Julio Zadik, Korda, Ana Casas Broda, Martí Chambi, Graciela Iturbide and Miguel Rio Branco.

 

PHotoEspaña develops this time a monograph devoted to Latin American photography, following the path initiated in the 2014 edition of addressing a geographical area. As the organization explains on its website, an encyclopedic approach is impossible, so they want to present "a platform that shows the confluence and conflicts of the photographic medium in that territory." In addition, the exhibition program will analyze the development and complexity of Latin American photography, from its origins to the present, collecting cross visions and contextualizing themes and proposals.

For the general program, PHOTOESPAÑA has chose "a different viewpoint from the known" and as an example of this, surely, the exhibition of Alberto Diez Gutierrez KORDA, in the Cerralbo Museum in Madrid. In it, the legendary Cuban photographer famous by portraying Che Guevara, is revealed here as a commercial photographer specializing in enhancing feminine beauty.

Un Korda apenas conocido, el publicitario.

 

Also within the general program, this time in the Circulo de Bellas Artes, highlights  "Kinderwunsch" the exhibition of Ana Casas Broda (Granada, 1965) presenting a project of more than seven years where she works on motherhood as somewhat mixed experience through exploration and personal research. Another interesting exhibit is titled "Building worlds. Photography and architecture in the modern era, "and shows more than two hundred and fifty works of eighteen relevant photographers, from the 1930s to the present, that have changed the way we view architecture and to reflect on the world in which we live.

 

1) Imagen de Construyendo otros mundos.

2) Ana Casas Broda. Kinderwunsch.

 

In this edition, the PHotoEspaña Revelation Photographer Award (to photographers under 35 whose work is featured in the previous year) was for Aleix Plademunt. The jury, formed by a committee of 17 artists, curators and journalists, praised his technical precision, formal rigor and sensitivity in their work.

 

Fotografía de Aleix Plademunt.

 

PHE FESTIVAL OFF
 
This program shows the selection made by the galleries of Madrid for the festival and this time with the participation of 31 spaces, they promote works of artists of middle and younger generations. In this sense, the exhibition UNDER35 (in IvoryPress until July 18) presents the work of Laia Abril, Alberto Lizaralde, Javier Marquerie Thomas, Oscar Ruiz and Jordi Cirera Monzón, all of them under 35 years.
 
In BAT Gallery we can enjoy "Three women, three looks"... a feminine vision with photographs of Irene Irene Cruz (Madrid, 1987), Leticia Felgueroso (Madrid, 1963) and Sheila Pazos (Switzerland, 1986), three multidisciplinary artists, with their own style, their own imaginary universe that invite to be swayed by emotion and browse through your pictures as a world of expressions.

Sheila Pazos. Mirando al mar.

Meanwhile, Valverde Space Gallery presents "Latitudes" by the Photographer Luis Asin (Madrid, 1962) that makes a foray into the land of intimacy with a metaphorical story as a vehicle: images suggest poetic connections that are based on the biography of Asin but moving towards an evocative and polisémic meaning.

Within PHOTOESPAÑA you can also visit one of the largest collections of Latin American photography, comprising more than 160 works by 60 artists. It is the private collection of Anna Gamazo, wife of financier Juan Abelló, which can be seen for the first time in the municipal space CentroCentroCibeles.

 

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.