Fortunately, speaking today of the World Book Day is something familiar. It is a consolidated celebration that we all look forward to. Spring and good weather come, and walks in the park and reading a book are one of the greatest pleasures in life.

Artwork by Alicia Martín in A Cidade da Cultura, Santiago de Compostela

April 23rd is a designated date. We celebrate the anniversary of the death of Cervantes, along with the birth of Shakespeare, in 1616, as well as other important milestones for universal literature. For this reason, UNESCO decided in 1995 to dedicate a day to this celebration, and since 1996 it is celebrated worldwide, although the organisation of fairs and meetings around the book are much earlier. In fact, in Spain the first book fair is recorded in 1926 during the reign of Alfonso XIII.

There are many activities ongoing on these dates. We can highlight the exhibition "Pasa pagina. An invitation to read", in the National Library Museum. It is a proposal in which visitors are invited to reflect on the role of reading and the impact on people's personal lives. What does reading mean? A tour completed with audio and visual elements, photographs and books gathered under the maxim "the more you read, the more you live". A great truth.

Paradoxically, the Madrid Book Fair (the 77th edition) is held within a month in the Retiro park, this year with Romania as the guest country. This meeting is the ideal occasion to combine different artistic disciplines where boundaries are blurred and confused, starting with the poster of the fair, made this year by the illustrator Paula Bonet, or booths dedicated to the artist book or publishers focused on mixed illustration and narrative projects.

And for those who want to get started in art with a good reading, we bring you a short list of recommendations:

“Letters to Theo” (Vincent Van Gogh): compiles the letters that Van Gogh sent to his brother Theo and are a direct testimony of the personal artistic experience of this essential author.

“Salvador Dalí: the diary of a genius” (Salvador Dalí): a personal diary to know the most hidden intimacy of this genius so often described as lunatic.

"Leonardo da Vinci. The biography", by Walter Isaacson. This writer has already addressed the biography of other great masters. On this occasion, he reviews the vital story of this renaissance figure that is still up-to-date.

"Joan Miro. The child who spoke with trees", by Josep Massot. The writer has made a profound investigation into the life of this iconic artist of the 20th century around which there is still a great ignorance.

"Guernica. The unknown masterpiece", by José María Juarranz. This book is the result of several years of research that deals with the historical, political, social and personal context that motivated the realization of this masterpiece of the 20th century.

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.

First Course on Collecting and Contemporary Art. Avilés, Asturias

The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.

"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.

The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.

PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.

This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.