3 Punts Galery in Art Madrid15

It is called Thierry Guetta and was born in Paris in 1966 but everyone knows him as Mr. Brainwash, one of the most important artists of contemporary urban art. In 2014 he exhibited for the first time in Spain with the Gallery 3 Punts (Barcelona) and he will be on February at the 10th anniversary edition of the fair Art Madrid.

 

Life is Beautiful. Mr. Brainwash.

3Punts Gallery works for almost 20 years in the promotion of contemporary art in its various forms. Directed by Javier López and Eduard Duran, pays special attention to the work of new artists, no forgetting established career artists. In 2014 he made a great signing, the acclaimed street artist Mr. Brainwash.

 
With his hat and settled behind his camera, the French immigrant Thierry Guetta started collecting images about was what happening on the streets of Los Angeles, more specifically in its walls. They were the 90s of last century and graffiti flooded the cities. Obey, Space Invader and Banksy appeared in the media for their critical messages, its appropriation, its literal invasion of public space ... and, soon after, his arrival to the galleries, museums, and art criticism.

Tomato Spray. Mr. Brainwash.

 

Loving urban art, Guetta joined Shepard Fiery and traveled the world recording their stencils and wall paintings, his works and those of all urban artists who they crossed with... and so met Banksy, an essential influence who encouraged him to take another step, leaving the camera and creating his own signature: Mr. Brainwash was born.
 
With stickers, stencils and modifying and creating serial works already produced by others, Mr. Brainwash employs 25 assistants for help to "customize" great art that he scans, copy and paste with his style created to "wash the brain. He made a mega exhibition in 2008, Life is Beautiful, with a relentless communication strategy: a phrase from his friend Banksy: "Mr. Brainwash is a force of nature, is a phenomenon and I'm not saying in a good way. "
 
Media focused on L.A. and Mr.Brainwash, Madonna entrusts him the cover of his album Celebration in 2009 and in 2010 will end up being the protagonist of the documentary Exit trough the gift shop, made from footage recorded by Guetta and edited by Banksy. The movie got an Oscar nomination.

 

Mona Linesa. Mr. Brainwash.

 

Soon they come multitudinous exhibitions as Icons, Under Construction,... Mr. Brainwash exhibited in New York, Miami, Toronto, at the Olympic Games in London, Cape Town ... His work came to Spain, for the first time in November with 3 Punts Gallery in Barcelona and it also comes to Art Madrid 15 next February. 3Punts proposal brings his most representative works, with their POP stamp, silkscreen on canvas, cardboard and paper, icons of contemporary culture passed through the washing-brain of this graffiti artist.
 

Besides the works of Mr. Brainwash, 3 Punts Gallery brings Blek Le Rat, Efraïm Rodríguez, Gerard Mas, Ramón Surinyac, Samuel Salcedo y Sito Mújica.

 
David. Blek Le Rat.

 

Among the specialised professional profiles that we find in the cultural sector, and more specifically, in the field of visual arts, one of the most recent occupations is that of the curator. The ‘80s put attention on the role of the artist, with its innovative character and the enhancement of its figure as an essential articulator of creative proposals, while the end of the century moved the interest towards the exhibition centres themselves and their work as custodians of current production and as spaces to accommodate all proposals. The change of millennium strongly introduced in this panorama the role of the curator. Perhaps together with a social identity crisis, perhaps with the complexity that contemporary projects are currently acquiring, the need for building, articulating and delving into artistic discourses became evident.

Although the functions entrusted to this profession are not entirely new, since previously they belonged to conservatives, critics or experts according to the themes, the role has gained solidity because it combines all these purposes while allowing the specialisation of other professionals in their fields of competence. Now, as some curators themselves point out, the genuine spirit of this figure, who was born to facilitate the understanding of the discourse, create narratives within a sometimes chaotic and scattered context, mediate between the works and the spectator and create bridges between contemporary art and society.

The art of our day raises a multitude of unknowns for the visitor who must face proposals many times away from the aesthetic standards, which gives way to uncertainty and confusion; but, in turn, these works employ a closer language, materials and even compositions detached from the sophistication and the technical display of yesteryear, something that, far from favouring proximity to the message, generates some distancing. What we have just described is part of the very essence of current art. The questioning of the formalist guidelines and the recourse to tangible elements that are more utilitarian than embellishing are the new criteria of creation, where, above all, the message to be conveyed stands out.

Likewise, another inherent characteristic of the work of our time is the artists' concern for more immediate themes, for social, political and economic issues that seek to create a narrative and conceptual revulsion, leaving behind the aesthetic priority or, rather, making of the message its own aesthetic. In this context, strange as it may seem, contemporary creation encounters a linguistic barrier hindering the viewer's understanding. And to this circumstance, the abundant current production is added, covering a wide range of themes that are nothing more than a transcript of our diverse and globalised society.

The curator helps to facilitate this understanding by articulating a coherent discourse that allows the grouping of related ideas to set up the message. This requires to have an in-depth knowledge of the current state of the art, the lines of work of the creators, the most recent aesthetic proposals and the real demands of society to bridge the dialogue and allow the approach to art. If art deals with the same issues that concern us all, how can we not share its postulates? Cultural mediation requires the work of the curators to open a small window for reflection and to enable a space for exchange and idea generation. We share the thought that José Guirao expressed in a recent interview: "The curator is someone who reveals something new, and it would be a mistake for curators to become managers."

Understood this way curator’s role, many institutions have joined the trend of creating specific calls for new professionals to give light to their proposals. Let us remember, as an example, the call "Unpublished" of La Casa Encendida, or "Curator wanted", of the Community of Madrid or the call of Curating of La Caixa.