Art Madrid'26 – 3 Punts Galery in Art Madrid15

It is called Thierry Guetta and was born in Paris in 1966 but everyone knows him as Mr. Brainwash, one of the most important artists of contemporary urban art. In 2014 he exhibited for the first time in Spain with the Gallery 3 Punts (Barcelona) and he will be on February at the 10th anniversary edition of the fair Art Madrid.

 

Life is Beautiful. Mr. Brainwash.

3Punts Gallery works for almost 20 years in the promotion of contemporary art in its various forms. Directed by Javier López and Eduard Duran, pays special attention to the work of new artists, no forgetting established career artists. In 2014 he made a great signing, the acclaimed street artist Mr. Brainwash.

 
With his hat and settled behind his camera, the French immigrant Thierry Guetta started collecting images about was what happening on the streets of Los Angeles, more specifically in its walls. They were the 90s of last century and graffiti flooded the cities. Obey, Space Invader and Banksy appeared in the media for their critical messages, its appropriation, its literal invasion of public space ... and, soon after, his arrival to the galleries, museums, and art criticism.

Tomato Spray. Mr. Brainwash.

 

Loving urban art, Guetta joined Shepard Fiery and traveled the world recording their stencils and wall paintings, his works and those of all urban artists who they crossed with... and so met Banksy, an essential influence who encouraged him to take another step, leaving the camera and creating his own signature: Mr. Brainwash was born.
 
With stickers, stencils and modifying and creating serial works already produced by others, Mr. Brainwash employs 25 assistants for help to "customize" great art that he scans, copy and paste with his style created to "wash the brain. He made a mega exhibition in 2008, Life is Beautiful, with a relentless communication strategy: a phrase from his friend Banksy: "Mr. Brainwash is a force of nature, is a phenomenon and I'm not saying in a good way. "
 
Media focused on L.A. and Mr.Brainwash, Madonna entrusts him the cover of his album Celebration in 2009 and in 2010 will end up being the protagonist of the documentary Exit trough the gift shop, made from footage recorded by Guetta and edited by Banksy. The movie got an Oscar nomination.

 

Mona Linesa. Mr. Brainwash.

 

Soon they come multitudinous exhibitions as Icons, Under Construction,... Mr. Brainwash exhibited in New York, Miami, Toronto, at the Olympic Games in London, Cape Town ... His work came to Spain, for the first time in November with 3 Punts Gallery in Barcelona and it also comes to Art Madrid 15 next February. 3Punts proposal brings his most representative works, with their POP stamp, silkscreen on canvas, cardboard and paper, icons of contemporary culture passed through the washing-brain of this graffiti artist.
 

Besides the works of Mr. Brainwash, 3 Punts Gallery brings Blek Le Rat, Efraïm Rodríguez, Gerard Mas, Ramón Surinyac, Samuel Salcedo y Sito Mújica.

 
David. Blek Le Rat.

 


ART MADRID’26 INTERVIEW PROGRAM. CONVERSATIONS WITH ADONAY BERMÚDEZ


The practice of the collective DIMASLA (Diana + Álvaro) is situated at a fertile intersection between contemporary art, ecological thinking, and a philosophy of experience that shifts the emphasis from production to attention. Faced with the visual and material acceleration of the present, their work does not propose a head-on opposition, but rather a sensitive reconciliation with time, understood as lived duration rather than as a measure. The work thus emerges as an exercise in slowing down, a pedagogy of perception where contemplating and listening become modes of knowledge.

In the work of DIMASLA (Diana + Álvaro), the territory does not function as a framework but rather as an agent. The landscape actively participates in the process, establishing a dialogical relationship reminiscent of certain eco-critical currents, in which subjectivity is decentralized and recognized as part of a broader framework. This openness implies an ethic of exposure, which is defined as the act of exposing oneself to the climate, the elements, and the unpredictable, and this means accepting vulnerability as an epistemological condition.

The materials—fabrics, pigments, and footprints—serve as surfaces for temporary inscriptions and memories, bearing the marks of time. The initial planning is conceived as an open hypothesis, allowing chance and error to act as productive forces. In this way, the artistic practice of DIMASLA (Diana + Álvaro) articulates a poetics of care and being-with, where creating is, above all, a profound way of feeling and understanding nature.



In a historical moment marked by speed and the overproduction of images, your work seems to champion slowness and listening as forms of resistance. Could it be said that your practice proposes a way of relearning time through aesthetic experience?

Diana: Yes, but more than resistance or vindication, I would speak of reconciliation—of love. It may appear slow, but it is deliberation; it is reflection. Filling time with contemplation or listening is a way of feeling. Aesthetic experience leads us along a path of reflection on what lies outside us and what lies within.


The territory does not appear in your work as a backdrop or a setting, but as an interlocutor. How do you negotiate that conversation between the artist’s will and the voice of the place, when the landscape itself participates in the creative process?

Álvaro: For us, the landscape is like a life partner or a close friend, and naturally this intimate relationship extends into our practice. We go to visit it, to be with it, to co-create together. We engage in a dialogue that goes beyond aesthetics—conversations filled with action, contemplation, understanding, and respect.

Ultimately, in a way, the landscape expresses itself through the material. We respect all the questions it poses, while at the same time valuing what unsettles us, what shapes us, and what stimulates us within this relationship.


The Conquest of the Rabbits I & II. 2021. Process.


In your approach, one senses an ethic of exposure: exposing oneself to the environment, to the weather, to others, to the unpredictable. To what extent is this vulnerability also a form of knowledge?

Diana: For us, this vulnerability teaches us a great deal—above all, humility. When we are out there and feel the cold, the rain, or the sun, we become aware of how small and insignificant we are in comparison to the grandeur and power of nature.

So yes, we understand vulnerability as a profound source of knowledge—one that helps us, among many other things, to let go of our ego and to understand that we are only a small part of a far more complex web.


Sometimes mountains cry too. 2021. Limestone rockfall, sun, rain, wind, pine resin on acrylic on natural cotton canvas, exposed on a blanket of esparto grass and limestone for two months.. 195 cm x 130 cm x 3 cm.


Your works often emerge from prolonged processes of exposure to the environment. Could it be said that the material—the fabrics, the pigments, the traces of the environment—acts as a memory that time writes on you as much as you write on it?

Álvaro: This is a topic for a long conversation, sitting on a rock—it would be very stimulating. But if experiences shape people’s inner lives and define who we are in the present moment, then I would say yes, especially in that sense.

Leaving our comfort zone has led us to learn from the perseverance of plants and the geological calm of mountains. Through this process, we have reconciled ourselves with time, with the environment, with nature, with ourselves, and even with our own practice. Just as fabrics hold the memory of a place, we have relearned how to pay attention and how to understand. Ultimately, it is a way of deepening our capacity to feel.


The fox and his tricks. 2022. Detail.


To what extent do you plan your work, and how much space do you leave for the unexpected—or even for mistakes?

Diana: Our planning is limited to an initial hypothesis. We choose the materials, colours, places, and sometimes even the specific location, but we leave as much room as possible for the unexpected to occur. In the end, that is what it is really about: allowing nature to speak and life to unfold. For us, both the unexpected and mistakes are part of the world’s complexity, and within that complexity we find a form of natural beauty.