Art Madrid'26 – ARTISSIMA2014 holds its 21st edition in Turin

 
From 7 to 9 November, Turin celebrates ARTÍSSSIMA 2014, the international contemporary art fair which celebrates its 21st edition in the Oval Lingotto Fiere.
 

More than 190 galleries, 34 countries and a special exhibition dedicated to Maurizio Cattelan, Myriam Ben Salah and Marta Papini, entitled "Shit and Die" in the Palazzo Cavour ... It would be a good claim in it self but ARTISSIMA 2014 ( according to its director Sarah Cosulich) "wants to stand out with its own personality to survive with major international competition"... and it they get it considering it is the fifth show in the list of the 30 most important international exhibitions of contemporary art world, according the study of American consultancy Art Market Research Skate's.

 

Artissima is probably the most experimental and avant-garde of the fairs and in his 2013 edition was visited by around 50,000 visitors. 2014 has 194 galleries, mostly European but also the arrivals from China, Israel, United States, Portugal and Latin America. The Spanish representation comes on the heels of Casado Santapau (Madrid), ProjecteSD (Barcelona), Sabrina Amrani (Madrid) and PM8 (Vigo).

 
 
ARTISSIMA 2014 has five main sections organized by 40 curators and dedicated to: established galleries, emerging, young artists, artists who were active between 1960 and 1980, editions of art (books, prints, engravings and works in series). There will also be proposals and new spaces at the fair, as PER4M, a special section devoted exclusively to the performances. His section "Back to the Future", includes 25 solo shows of "works by 'museum quality' of the 60s, 70s and 80s", curated by João Fernandes, deputy director of the Museo Nacional Centro de Arte Reina Sofía (Madrid ); Beatrix Ruf, director of the Stedelijk Museum (Amsterdam); Jochen Volz, chief curator of the Serpentine Gallery (London); and Douglas Fogle, independent curator.
 

 


ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26


Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.


PERFORMANCE: OFF LINE. JIMENA TERCERO

March 7 | 7:00 p.m. Galería de Cristal of the Palacio de Cibeles.



OFF LINE is a performance piece that reflects on the fragility of the body in the digital age. Our relationship with the outside world is mediated by a screen, which distances us further and further from physical contact and interpersonal relationships. Focusing on creating a digital identity causes the body to distance itself from the physical world and lose its memory.

Hyperconnectivity and fragmented attention lead to a more passive physical existence, characterised by reduced spontaneous movement and less direct sensory interaction. This raises fundamental questions: how is the concept of presence redefined when our relationship with the world relies on technological mediation? What will the experience of the body be like in a future where virtuality predominates over the physical? There is a risk of progressive bodily passivity: bodies that remain still, whose activity is determined by devices and whose memory is stored digitally. The fragmentation of physical experience and the primacy of technological representation create a scenario in which, although the body is visible, it is displaced from its original function as an agent of perception and action.

This conceptual framework invites reflection on the impact of digitisation on corporeality, memory and social relationships, and on the vulnerability and inertia experienced by bodies in environments that are increasingly mediated by technology.



ABOUT JIMENA TERCERO

Jimena Tercero (Madrid, 1998) is a multidisciplinary artist whose work explores the boundaries of the female body, identity, and the subconscious. She uses performance, video, and painting to address concepts such as memory, tangibility, and play. Tercero trained in painting with Lola Albín and in analog photography at Cambridge in 2014. She studied audiovisual direction from 2018 to 2020 with renowned figures such as Víctor Erice and the production company El Deseo. She is currently pursuing a Master's degree in Creative Direction at ELISAVA. She completed her performance training at La Juan Gallery. In 2011, she was part of the children's jury at the Isfahan Film Festival in Iran.

Her directed works include Private (2016) and Paranoid (2021), which were exhibited at the Aspa Contemporary Gallery. She has also worked on projects such as Yo, mi, me, conmigo (2023, Teatros del Canal), Inside Voices (2021, Conde Duque with Itziar Okariz), and La última regla (La Juan Gallery). She has directed fashion films for publishers and brands such as Puma, Dior, and Dockers. She has also provided art direction for artists such as Sen Senra and Jorge Drexler. Additionally, she directed the documentary Also Here for ArtforChange–La Caixa. She presented Out of View (Nebula Gallery), EDEN (White Lab Gallery), and Navel Bite (Sinespacio). She participates in residencies such as Medialab with Niño de Elche and Miguel Álvarez Fernández. In 2025, she will be part of the Special Jury of the Asian Film Fest in Barcelona and the International Cultural Museum of Assilah Art Residency in Morocco).