Art Madrid'25 – AccionMAD 15 XII Action Art Festival

 

 

 

In 2003 they decided to fill the void that was in the Madrid scene on issues as performance and action art, and since then, AcciónMAD! It is the annual meeting of reference for amateurs and professionals of this hybrid, independent and autonomous genre of visual arts.

 

 

Since its origins, AcciónMAD! has always covered a wide geographic spectrum and this year especially, has gone from being a focused in November to be a live programming throughout the year in different places and countries, based on collaborations and projects of diverse nature but always showing special attention to the work of young artists and visibility of women artists whose contribution to action art and performance has always been outstanding. 

 

 

 

 

This November, from 3 to 28, the main meeting of AcciónMAD! is held in multiple locations such as the Reina Sofia Museum, the School of Arts and Spectacles TAI, or the Complutense University - all in Madrid - and the Museum Vostell Malpartida de Caceres.

 

 

Directed by Nieves Correa (we had the opportunity to see her fantastic performance in the last edition of Art Madrid 2015), coordinated by Yolanda Perez and with the collaboration, among others, of Abel Loureda, Action!MAD organizes throughout the year courses, workshops, round tables, conferences, artist residencies and exhibitions for the public space. In addition, since 2008 they have a section dedicated to the younger experiences: "Space Fragile", organized in collaboration with Faculties of Fine Arts in Spain and Europe. 

 

 

 

 

 

AcciónMAD! seeks to highlight the versatility and expressive depth of the performance art, hybrid genre that includes many very different forms and practices but with some constants: the artist is the protagonist of the play and usually implies a strong relationship with his body as a tool for action, the relationship with the audience does not follow the standard roles player/viewer and aims to involve the public, play and interaction use to replace the actual narration and often use public space or spaces unrelated with art for their actions... Performance also has an special concept of time, completely flexible because every action responds to a very exceptional nature and its duration varies as much as the message you want to convey.

 

 

 

 

By AcciónMAD! They have passed artists like Isidoro Valcarcel Medina (National Prize of Plastic Arts of Spain in 2007, Velázquez 2015 Award), Nacho Criado (Gold Medal for Merit in Fine Arts in 2008 and the National Prize of Plastic Arts of Spain in 2009) Esther Ferrer (National Prize of Plastic Arts of Spain in 2008) and Concha Jerez (Gold Medal for Merit in Fine Arts in 2011).

 

 

Take a glance to the complete agenda: Programa Completo de AcciónMAD!15.

 

 

Are you a contemporary art gallery and would like to participate in Art Madrid'26? The application period is now open!

The 21st edition of Art Madrid opens its application period. From March 4 to 8, 2026, the Galería de Cristal del Palacio de Cibeles will once again be the meeting point for national and international contemporary art. If you are a contemporary art gallery, this is your chance to be part of one of the most consolidated fairs in the Spanish circuit. The deadline for applications will be open until October 17, 2025.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


The Art Madrid contemporary art fair has been taking place during the capital's Art Week for more than twenty years. Art Madrid is a multidisciplinary fair of new artistic trends with the participation of about 40 national and international galleries that work with painting, sculpture, graphic work, photography, installation and digital art of recent production.


Aimed at both a broad and specialized audience, the fair combines a carefully curated artistic selection with a strong commitment to the professionalization of the sector and the visibility of gallery work. In addition to its gallery program, Art Madrid also develops a parallel program of activities throughout the month of February, promoting dissemination, reflection, and dialogue among cultural agents, collectors, and new audiences.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A key mission: to connect art with society

The fair's main mission is to bring contemporary art closer to the general and specialized public, creating an inclusive platform that promotes artistic talent, encourages collecting and strengthens the gallery ecosystem. The objective is clear: to disseminate art within and beyond our borders, generate new audiences and give visibility to young talents.


Art Madrid is a key event for the promotion and commercialization of both national and international contemporary art, placing the city in the spotlight during Art Week. At the same time, it remains committed to fostering a space for reflection and learning.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PROGRAMS

GALLERY PROGRAM

In each edition, the Gallery Program of Art Madrid brings together about 40 exhibitors, both national and international, who present proposals focused on recently created contemporary artworks.


COLLECTOR’S PROGRAM

Art Madrid offers a specialized advisory service for galleries and the general public interested in acquiring artworks.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PATRONAGE PROGRAM

Art Madrid develops a patronage program as part of its commitment to artistic creation and the promotion of collecting. Through different categories of awards, the fair contributes to the professional development of artists while encouraging the incorporation of contemporary works into prominent private collections. This program is made possible thanks to the commitment of collaborating entities, collectors, and private companies who, through their support, actively contribute to strengthening the cultural ecosystem and consolidating new forms of patronage.


ACQUISITION AWARD

Art Madrid joins forces with institutions and companies to support artistic creation and gallery work at the fair through the presentation of several awards.


EMERGING ARTIST AWARD

Our sponsors, as part of their commitment to promoting contemporary art, will provide an award to one of the emerging artists participating in the fair.


RESIDENCY AWARD

An award that will be given to one of the participating artists in this edition, intended for carrying out an artist residency.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PARALLEL PROGRAM

The Parallel Program of Art Madrid serves as a platform for analysis, research, and critical thinking around contemporary issues. This line of programming incorporates cross-cutting discourses and interdisciplinary approaches that make it possible to address current challenges through artistic practice, curating, and cultural production.


ACTIVITIES

The program for Art Madrid’26 will include a series of activities taking place throughout the month of February and during Madrid Art Week at the Galería de Cristal of the Palacio de Cibeles. In this edition, in addition to the pre-fair activities, the third edition of Open Booth, the Performance Cycle, the program Lecturas: Curated Walkthroughs by Art Madrid, and the Interview Program will all be continued.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A comprehensive communication ecosystem

With an audience of more than 110 million impacts in its last campaign, Art Madrid deploys a 360 strategy that includes traditional and digital media, social networks (with more than 113K followers), newsletter, and a 360 virtual tour. The fair is also committed to its own content with interviews, articles and curated tours accessible on its blog and digital platforms.


A key event in Madrid's cultural agenda

With an average visitor age between 35 and 54 years, 60% women, and 40% new collectors, Art Madrid establishes itself as a diverse, inclusive fair aligned with the interests of the contemporary audience.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


Our commitment to art and culture extends throughout the year. We strive to broaden access for new audiences and foster interest in art and culture across all social sectors. We also aim to promote and give visibility to artists, with a special focus on emerging talent. We view art and culture as essential pillars of social development, and through our event, we work to create accessible, dynamic spaces that foster communication and cultural expression.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


IMPORTANT INFORMATION:

Applications for participation in the 21st edition of Art Madrid may be submitted to the following email address: info@art-madrid.com until October 17, 2025.