Art Madrid'25 – AccionMAD 15 XII Action Art Festival

 

 

 

In 2003 they decided to fill the void that was in the Madrid scene on issues as performance and action art, and since then, AcciónMAD! It is the annual meeting of reference for amateurs and professionals of this hybrid, independent and autonomous genre of visual arts.

 

 

Since its origins, AcciónMAD! has always covered a wide geographic spectrum and this year especially, has gone from being a focused in November to be a live programming throughout the year in different places and countries, based on collaborations and projects of diverse nature but always showing special attention to the work of young artists and visibility of women artists whose contribution to action art and performance has always been outstanding. 

 

 

 

 

This November, from 3 to 28, the main meeting of AcciónMAD! is held in multiple locations such as the Reina Sofia Museum, the School of Arts and Spectacles TAI, or the Complutense University - all in Madrid - and the Museum Vostell Malpartida de Caceres.

 

 

Directed by Nieves Correa (we had the opportunity to see her fantastic performance in the last edition of Art Madrid 2015), coordinated by Yolanda Perez and with the collaboration, among others, of Abel Loureda, Action!MAD organizes throughout the year courses, workshops, round tables, conferences, artist residencies and exhibitions for the public space. In addition, since 2008 they have a section dedicated to the younger experiences: "Space Fragile", organized in collaboration with Faculties of Fine Arts in Spain and Europe. 

 

 

 

 

 

AcciónMAD! seeks to highlight the versatility and expressive depth of the performance art, hybrid genre that includes many very different forms and practices but with some constants: the artist is the protagonist of the play and usually implies a strong relationship with his body as a tool for action, the relationship with the audience does not follow the standard roles player/viewer and aims to involve the public, play and interaction use to replace the actual narration and often use public space or spaces unrelated with art for their actions... Performance also has an special concept of time, completely flexible because every action responds to a very exceptional nature and its duration varies as much as the message you want to convey.

 

 

 

 

By AcciónMAD! They have passed artists like Isidoro Valcarcel Medina (National Prize of Plastic Arts of Spain in 2007, Velázquez 2015 Award), Nacho Criado (Gold Medal for Merit in Fine Arts in 2008 and the National Prize of Plastic Arts of Spain in 2009) Esther Ferrer (National Prize of Plastic Arts of Spain in 2008) and Concha Jerez (Gold Medal for Merit in Fine Arts in 2011).

 

 

Take a glance to the complete agenda: Programa Completo de AcciónMAD!15.

 

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.