Art Madrid'26 – Alberto Corazón in Telefónica Foundation

 

 

Alberto Corazón, the most important Spanish artist and designer of our time shows his prolific career in the exhibition "Alberto Corazón. Design: The energy of graphic thought.1965-2015" , which can be visited in the Telefónica Foundation Space until 4 October.

 

Alberto Corazón (Madrid, 1942), painter, sculptor and designer, is one of the Spanish designers with more international projection. Corazón is important in the fields of graphic and industrial design, and he has received numerous awards (Arts Director Club of New York, the British Design and the Design Council International). In 1989 he received the National Design Award, and he is the only European designer with the Gold Medal of the American Institute of Graphic Arts.

 

 

 

The exhibition shows the creations of the artist and graphic designer from the 60s of last century to the present. Ana Arambarri, curator of the exhibition, has assembled a selection of works that are already key symbols of the Spanish culture: 132 posters, 115 images and sketches, 145 logos, objects and models. Pieces and art works that are recognized in the imaginary and the cultural memory of our country (Casa del Lector logo, corporative image of RENFE, sketches for the Phone Domo or posters for the Autumn Festival of Madrid, among others). The exhibition includes some films and audiovisual material, reinforcing the concept of design as a crucial ingredient for innovation and creativity.

 

 

 


Alberto Corazón considers designing as an intelligent activity, the result of reflection and thought, and he believes that excellence in this profession is on neurons, never in computing resources. In fact, the artist says: "The risk of design today is to forget about the functionality and accept the weight of aesthetics. In recent years, the computer mouse has replaced the pencil and nothing can be as before. In every sense, conceptually and formally. "

 

Several workshops for children, youth and adults related to the design, will be held alongside the exhibition. Within the sample itself, there will be an educational space, "The design calls you", in which the visitor can be converted, through a series of activities, in an authentic designer. In addition, on 17 and 22 September will be held two meetings with Alberto corazón, in which the artist will talk about different professional design and communication.

 

 


ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26


Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.


PERFORMANCE: OFF LINE. JIMENA TERCERO

March 7 | 7:00 p.m. Galería de Cristal of the Palacio de Cibeles.



OFF LINE is a performance piece that reflects on the fragility of the body in the digital age. Our relationship with the outside world is mediated by a screen, which distances us further and further from physical contact and interpersonal relationships. Focusing on creating a digital identity causes the body to distance itself from the physical world and lose its memory.

Hyperconnectivity and fragmented attention lead to a more passive physical existence, characterised by reduced spontaneous movement and less direct sensory interaction. This raises fundamental questions: how is the concept of presence redefined when our relationship with the world relies on technological mediation? What will the experience of the body be like in a future where virtuality predominates over the physical? There is a risk of progressive bodily passivity: bodies that remain still, whose activity is determined by devices and whose memory is stored digitally. The fragmentation of physical experience and the primacy of technological representation create a scenario in which, although the body is visible, it is displaced from its original function as an agent of perception and action.

This conceptual framework invites reflection on the impact of digitisation on corporeality, memory and social relationships, and on the vulnerability and inertia experienced by bodies in environments that are increasingly mediated by technology.



ABOUT JIMENA TERCERO

Jimena Tercero (Madrid, 1998) is a multidisciplinary artist whose work explores the boundaries of the female body, identity, and the subconscious. She uses performance, video, and painting to address concepts such as memory, tangibility, and play. Tercero trained in painting with Lola Albín and in analog photography at Cambridge in 2014. She studied audiovisual direction from 2018 to 2020 with renowned figures such as Víctor Erice and the production company El Deseo. She is currently pursuing a Master's degree in Creative Direction at ELISAVA. She completed her performance training at La Juan Gallery. In 2011, she was part of the children's jury at the Isfahan Film Festival in Iran.

Her directed works include Private (2016) and Paranoid (2021), which were exhibited at the Aspa Contemporary Gallery. She has also worked on projects such as Yo, mi, me, conmigo (2023, Teatros del Canal), Inside Voices (2021, Conde Duque with Itziar Okariz), and La última regla (La Juan Gallery). She has directed fashion films for publishers and brands such as Puma, Dior, and Dockers. She has also provided art direction for artists such as Sen Senra and Jorge Drexler. Additionally, she directed the documentary Also Here for ArtforChange–La Caixa. She presented Out of View (Nebula Gallery), EDEN (White Lab Gallery), and Navel Bite (Sinespacio). She participates in residencies such as Medialab with Niño de Elche and Miguel Álvarez Fernández. In 2025, she will be part of the Special Jury of the Asian Film Fest in Barcelona and the International Cultural Museum of Assilah Art Residency in Morocco).