Alberto Corazón in Telefónica Foundation

 

 

Alberto Corazón, the most important Spanish artist and designer of our time shows his prolific career in the exhibition "Alberto Corazón. Design: The energy of graphic thought.1965-2015" , which can be visited in the Telefónica Foundation Space until 4 October.

 

Alberto Corazón (Madrid, 1942), painter, sculptor and designer, is one of the Spanish designers with more international projection. Corazón is important in the fields of graphic and industrial design, and he has received numerous awards (Arts Director Club of New York, the British Design and the Design Council International). In 1989 he received the National Design Award, and he is the only European designer with the Gold Medal of the American Institute of Graphic Arts.

 

 

 

The exhibition shows the creations of the artist and graphic designer from the 60s of last century to the present. Ana Arambarri, curator of the exhibition, has assembled a selection of works that are already key symbols of the Spanish culture: 132 posters, 115 images and sketches, 145 logos, objects and models. Pieces and art works that are recognized in the imaginary and the cultural memory of our country (Casa del Lector logo, corporative image of RENFE, sketches for the Phone Domo or posters for the Autumn Festival of Madrid, among others). The exhibition includes some films and audiovisual material, reinforcing the concept of design as a crucial ingredient for innovation and creativity.

 

 

 


Alberto Corazón considers designing as an intelligent activity, the result of reflection and thought, and he believes that excellence in this profession is on neurons, never in computing resources. In fact, the artist says: "The risk of design today is to forget about the functionality and accept the weight of aesthetics. In recent years, the computer mouse has replaced the pencil and nothing can be as before. In every sense, conceptually and formally. "

 

Several workshops for children, youth and adults related to the design, will be held alongside the exhibition. Within the sample itself, there will be an educational space, "The design calls you", in which the visitor can be converted, through a series of activities, in an authentic designer. In addition, on 17 and 22 September will be held two meetings with Alberto corazón, in which the artist will talk about different professional design and communication.

 

 

In Art Madrid, we love art in all its aspects. Therefore, on the occasion of our 15th anniversary and thanks to Cooltourspain.com , visitors at Art Madrid’20 will have the possibility to enjoy a free guided tour of urban art to discover the street art hidden by Lavapiés, one of the most multicultural and colourful neighbourhoods of Madrid.

With the code ARTMADRID2020

and your ticket to the Art Madrid’20 fair, you can enjoy "Street art Tour Lavapiés" for free, on days 26th, 27th and 28th of February at 11:00 a.m. The capacity is limited, so do not doubt, book your place at Cooltourspain.com Once the confirmation is received, you just have to go with your open eyes to enjoy this magnificent experience.

Street art is the expression of art in public spaces either in the form of murals in restored buildings; graffiti; street painting or curated artistic actions. What are the backstories of each artist? What are the social issues affecting our city? This social, cultural and educational project was born in 2016 to answer these questions and show the message hidden by the works of art of so many national and international artists who have painted the Embajadores neighbourhood. It became the first daily street art tour in Madrid.

Cooltourspain will show you the Spanish capital in an alternative way and its guides will share their knowledge about the best street art in the Lavapiés and Malasaña areas. In the same way, its Foundation collaborates with non-profit projects and local associations so that people at risk of social exclusion can learn the techniques used by Madrid graffiti artists. The tour lasts two hours and begins at the Valle Inclán Theater Entrance.