A few hours before the opening of doors - on Wednesday, February 21 - the atmosphere within one of the great fairs of the Week of Art is exciting. Come to Art Madrid'18 to enjoy art like never before!

Foto de la pasada edición en Art Madrid'17

Carpet, cartels, paint, the staircase, be careful with that photograph... There are many months of work that precede the celebration of an event such as Art Madrid, one of the great fairs of the Art Week in Madrid, work of selection, contact and management of the participating galleries, the work of communication, the design of the graphic elements, the plan, the licenses, the technical sheets, the prices, the sending of invitations, the calendars, the parallel activities ... but at this point we would give our kingdom by a simple nail! A few hours before the opening of Art Madrid - tomorrow, Wednesday, February 21st at 11:00 am we open the doors of the CentroCentro Glass Gallery, and at 1:00 a wine will be served for the guests - all are nerves, but also an enormous confidence in the work done and in those who have helped us make it possible, our sponsors Suarez and Liquitex (who will have two spaces in the AM18 lounge area with activities that we will announce each day), our collaborator Ink and Movement, our media partner official Cultura Inquieta, or brands such as La Virgen brewery or the Pago de Cirsus winery that decided to ally with the fair for years and still accompany us.

At the official opening we will have the presence, among others, of the ambassadors of Germany, Brazil, Ukraine, France, Switzerland, Italy, Chile and the Ambassadors of Costa Rica and Jordan, example of the acceptance, Mr. Ryan Matheny Garrido, Aggregate Cultural Center of the Embassy of the United States, a good example of the importance that the fair already has among collectors and foreign professionals.

Foto de la pasada edición en Art Madrid'17

On the part of local institutions have confirmed their attendance D. Felipe Llamas, Chief of Staff of the Mayor's Office of Madrid and Dª. María Carmen Castell Díaz, Member of the Ordinary Permanent Commission of Culture and Sports of the Madrid City Council, as well as Dª. Alicia Durántez de Irezabal, D.G. of Cultural Heritage Community of Madrid. Subdirectorate General for Dissemination and Management and Dª. Elisa de Cabo de la Vega Deputy Director General for the Protection of the Historical Heritage of the Ministry of Culture MECD.

As a representation of cultural institutions and foundations we will have Juan Barja, Director of the Círculo de Bellas Artes, Javier del Campo of Fundación Caja de Burgos, with Dª. Fátima Sánchez Santiago, Director of Projects and Education Area of ​​the Botín Foundation, Dª. Leticia Martín, Manager Atlantic Center of Modern Art-CAAM, Mr. D. Michel Bertrand, Director of the Casa Velázquez, Dª. Laura Ramón Brogeras, manager of the Art Collection of the Fundación Telefónica or Dª. Elena Alonso, Director Carlos Amberes Foundation.

We are waiting for you all in # ArtMadrid18

ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26

Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.

PERFORMANCE: OFF LINE. JIMENA TERCERO

March 7 | 7:00 p.m. Galería de Cristal of the Palacio de Cibeles.

OFF LINE is a performance piece that reflects on the fragility of the body in the digital age. Our relationship with the outside world is mediated by a screen, which distances us further and further from physical contact and interpersonal relationships. Focusing on creating a digital identity causes the body to distance itself from the physical world and lose its memory.

Hyperconnectivity and fragmented attention lead to a more passive physical existence, characterised by reduced spontaneous movement and less direct sensory interaction. This raises fundamental questions: how is the concept of presence redefined when our relationship with the world relies on technological mediation? What will the experience of the body be like in a future where virtuality predominates over the physical? There is a risk of progressive bodily passivity: bodies that remain still, whose activity is determined by devices and whose memory is stored digitally. The fragmentation of physical experience and the primacy of technological representation create a scenario in which, although the body is visible, it is displaced from its original function as an agent of perception and action.

This conceptual framework invites reflection on the impact of digitisation on corporeality, memory and social relationships, and on the vulnerability and inertia experienced by bodies in environments that are increasingly mediated by technology.

ABOUT JIMENA TERCERO

Jimena Tercero (Madrid, 1998) is a multidisciplinary artist whose work explores the boundaries of the female body, identity, and the subconscious. She uses performance, video, and painting to address concepts such as memory, tangibility, and play. Tercero trained in painting with Lola Albín and in analog photography at Cambridge in 2014. She studied audiovisual direction from 2018 to 2020 with renowned figures such as Víctor Erice and the production company El Deseo. She is currently pursuing a Master's degree in Creative Direction at ELISAVA. She completed her performance training at La Juan Gallery. In 2011, she was part of the children's jury at the Isfahan Film Festival in Iran.

Her directed works include Private (2016) and Paranoid (2021), which were exhibited at the Aspa Contemporary Gallery. She has also worked on projects such as Yo, mi, me, conmigo (2023, Teatros del Canal), Inside Voices (2021, Conde Duque with Itziar Okariz), and La última regla (La Juan Gallery). She has directed fashion films for publishers and brands such as Puma, Dior, and Dockers. She has also provided art direction for artists such as Sen Senra and Jorge Drexler. Additionally, she directed the documentary Also Here for ArtforChange–La Caixa. She presented Out of View (Nebula Gallery), EDEN (White Lab Gallery), and Navel Bite (Sinespacio). She participates in residencies such as Medialab with Niño de Elche and Miguel Álvarez Fernández. In 2025, she will be part of the Special Jury of the Asian Film Fest in Barcelona and the International Cultural Museum of Assilah Art Residency in Morocco).