Art Madrid'25 – ART MADRID\'16: THE YEAR OF NEW COLLECTORS

 

 

After the Madrid Art Week, the most important appointment on the agenda of professionals and art lovers of our country, Art Madrid'16 celebrates having a prominent position these days.

 

 

The 11th edition of the Contemporary Art Fair Art Madrid, developed between 24 and 28 February, has received about 20,000 visitors at the Crystal Gallery of CentroCentro Cibeles, figure to which we add the large participation of the public in the various Parallel Activities of our program #ARTEYGÉNERO with talks, workshops and roundtables that have received about 1,500 people.

 

 

 

 

Art Madrid, consolidated as the second great fair of contemporary art in our country, has managed to bring art to a wider spectrum of fans of all ages and first collectors who have enjoyed a very close form of art experience. But, it has also seen increasing presence of professionals, gallery owners, institutions and museums to visit, among others, Isidro Hernández Gutiérrez, curator of the TEA (Tenerife Espacio de las Artes); Catalina Rodríguez, coordinator of Centro Cultural Las Cigarreras (Alicante); Aurora Zubillaga, senior director at Sotheby's Spain; the director of the Museum of Contemporary Art Fenosa Gas Natural (MAC) of A Coruna, Carmen Fernandez; Carmen Espinosa, Lazaro Galdiano Curator Mo; MUSAC representatives and Denver Art Museum US.

 

 

 

 

 

The 11th edition of the fair has been highlighted by the increase in about 40% of the presence of new collectors. Together, with foreign collectors from ARCO, we have received responsible for collections Belondrade (Valladolid), Fundació Lluís Corominas (Lluis Coromina Isern entrepreneur) or Ebro Foods SA Foundation; Iratxe Galindez, Coordinator of the Würth Collection Museo de La Rioja; the Art21 Foundation (Belgium) as well as private collectors as Ernesto Ventos (Collection OLOR VISUAL), Andreu Rodriguez (business group Ticnova), Mª Jose Sobrini (Head of Digital Business Cisco Systems), Emilio Gilolmo (Vicepte. Fundación Telefónica) and responsible for the areas of arts and Culture in Foundation Botin Foundation ICO Foundation and Iberdrola.

 

THE YEAR OF NEW COLLECTORS

 

Joan Miró's sculptures, the work of master Mendive or the art works of Kiko Miyares and Hugo Alonso, were some of the most valued pieces by collectors in this edition. But, the great revelation of Art Madrid'16 has been the canary gallery ARTIZAR, who participated for the first time and risking with a single artist, master Mendive. "Our proposal has aroused much interest and until the last moment of the show we sold almost all the pieces. They were mostly known collectors of Miami and the Canary Islands, but we had pleasant surprises with new collectors", transmitted to us Pedro Pinto, director of the gallery.

 

 

 
 
 
 
 

Patrick Caputo from Unique Gallery Turin (Italy) remarks that his experience has been satisfactory because of "the level of artists and taste in the selection of galleries". "In terms of sales," he adds, "we sold art works by 4 among the 6 artists I proposed, pieces of various formats, so we are very happy."

 

Meanwhile, Eduardo Sanchez, director of NUCA ESPACIO (Salamanca), gallery awarded the Acquisition Prize NOCAPAPER, said "the setting is magnificent and we already had very good references [...] the influx of visitors has been good and varied and sales, being our first presence, I think they went very well and got great impact and new customers. "

 

Pep Llabrés, director of the Mallorcan gallery of the same name, which premiered in the General Program, notes that "the size and location of the fair are the ideal and although the buying public was critical and had more doubts than in the year above, the end has been a great fair in which virtually all customers were new collectors ".
 

 

Alexander Grahovsky

CONVERSATIONS WITH MARISOL SALANOVA. INTERVIEW PROGRAM. ART MADRID’25

Alexander Grahovsky (Alicante, 1980) begins with a chaotic or random process, similar to collecting images and creating collages from scenes that capture his interest, which he can then recreate as he pleases. His works explore themes such as the unknown, death, and animals, often drawing parallels with toys and incorporating recurring characters along with elements like floating stones. Narrative plays a crucial role in his paintings; the surrealist aspect emerges from the way he constructs a non-linear story. Scenes overlap, appear in different phases across various sections of each painting, and invite the viewer’s eye to roam through the composition. His work contains references to classical painting and cinema, making its interpretation dependent on the viewer's personal background and emotional state. The central thread of his art conveys that, despite life’s hardships, we all continue to celebrate in some way.


The Lighthouse at the End of the Ocean. 2024. Mixed media. 190 x 140 cm.


What role does experimentation play in your creative process?

Experimentation plays a fundamental role in my entire creative process on two levels: technical and narrative. On a technical level, because I allow myself a range of liberties or aesthetic whims that turn the act of painting itself into a game—something enjoyable where, in a way, anything is possible. On a narrative level, it’s about how I build stories, as there is no script or main idea holding everything together. Instead, starting from a series of seemingly disconnected scenes, I try to construct a story that intertwines, compelling the viewer, in some sense, to contribute their own interpretation or create their own narrative.

What are your references?

My influences range from classical painting, such as The Garden of Earthly Delights by Hieronymus Bosch or The Ghent Altarpiece, to more contemporary artists like Hurvin Anderson and Dominique Fung, including Hopper, Hockney, and Leonora Carrington, among countless others. All these artistic influences blend with others from cinema, including the films of Parajanov and the director of Midsommar. Particularly, Midsommar has been quite influential in my work for its distinctive aesthetic. Additionally, the world of comics plays a role, particularly the work of Moebius, especially his more surrealist science fiction illustrations. Video games are another source of inspiration, especially in how scenes are depicted—everything is flattened, as if it were a screen or the backdrop of a theater stage, reminiscent of mid-to-late-90s graphic adventure games.


A Brief Story of an Embrace. 2024. Oil, spray paint, colored pencils, and oil pastels. 33 x 41 cm.


How do you create the distinct—and sometimes recurring—characters in your paintings?

The characters develop as the body of work evolves, as if each painting were part of a larger story yet to be told. As I began working in this style, I noticed that many of them reappeared, and when I reused them or made them part of new pieces, I was already considering what I had previously painted about them, as well as what had happened to them in other works. For example, Death has transformed from being a skeleton that might seem to bring bad news into a somewhat mocking or humorous figure wearing a party hat. We also find the Devil, the Magician, and the Red House, which serves as a refuge or a pilgrimage site where characters often end up—or could end up. Then there’s the Black Cat, which initially appeared simply as a warning symbol, as if telling the other characters to stay alert to what’s happening around them, but later became a kind of measure of time: in larger pieces, it typically appears three times. I enjoy playing with the ambiguity of whether it’s three different cats or the same cat appearing at three different points in the story. In this way, the characters help weave a narrative and create connections between all the pieces, forming a shared universe to which they all belong.


The Crow, the Stag, the Grapes, and the Wine I Spilled. 2024. Oil, spray paint, colored pencils, and oil pastels. 60 x 74 cm.


When did you transition to the garden series, and why?

In 2022, I decided to gather all the surreal scenes and sketches that were scattered around my studio and explore what would happen if they coexisted in the same space—what would happen if all these seemingly disconnected elements were placed on the same plane. In this case, the plane is the canvas, and the setting is the garden. It’s here that the garden, The Garden of Earthly Delights, and all the imagery rooted in our collective unconscious become visible. From that point, I chose to keep pulling the thread of this story to see where it would lead me. This is when all the characters begin to emerge, allowing me to create a space where I can play and find creative freedom that I hadn’t experienced in my previous work.


You Should Break My Heart in January 2024. Oil, spray paint, and colored pencils on canvas. 81 x 100 cm.


What connection does this phase of your work have with your past in the world of comics?

This phase of my work draws a lot from all the years I spent reading comics, from when I was a young child to trying to break into the American comic industry. I was close, so close, but it didn’t materialize. The truth is that, in the end, what interested me more than the drawing itself were the more experimental narratives, like those of John Hankiewicz, Dave McKean, or people of that kind. In that sense, I’m mainly influenced by the way stories are constructed. They are not sequential panels where A leads to B, and B leads to C. Rather, the visual journey through the pieces is like a comic page where you can jump from the first panel to the seventh and then return to the second, and depending on the order you choose, the story will unfold in one way or another. It’s true that, for example, what you often find are different fragments of the same scene: a beginning, a middle, a climax, and a resolution, but they are often surrounded by other scenes that either influence the events in each smaller scene or simply coexist in the same universe. In that sense, I’m also very interested in the idea of a shared universe, right? That all these pieces, this entire body of work, form part of a larger story that seems to want to tell itself, one that still doesn’t know where it’s going but is starting to find its place and path. Like the characters that started simply appearing and now each one has its own backstory.





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