Art Madrid'25 – ART MADRID\'16: THE YEAR OF NEW COLLECTORS

 

 

After the Madrid Art Week, the most important appointment on the agenda of professionals and art lovers of our country, Art Madrid'16 celebrates having a prominent position these days.

 

 

The 11th edition of the Contemporary Art Fair Art Madrid, developed between 24 and 28 February, has received about 20,000 visitors at the Crystal Gallery of CentroCentro Cibeles, figure to which we add the large participation of the public in the various Parallel Activities of our program #ARTEYGÉNERO with talks, workshops and roundtables that have received about 1,500 people.

 

 

 

 

Art Madrid, consolidated as the second great fair of contemporary art in our country, has managed to bring art to a wider spectrum of fans of all ages and first collectors who have enjoyed a very close form of art experience. But, it has also seen increasing presence of professionals, gallery owners, institutions and museums to visit, among others, Isidro Hernández Gutiérrez, curator of the TEA (Tenerife Espacio de las Artes); Catalina Rodríguez, coordinator of Centro Cultural Las Cigarreras (Alicante); Aurora Zubillaga, senior director at Sotheby's Spain; the director of the Museum of Contemporary Art Fenosa Gas Natural (MAC) of A Coruna, Carmen Fernandez; Carmen Espinosa, Lazaro Galdiano Curator Mo; MUSAC representatives and Denver Art Museum US.

 

 

 

 

 

The 11th edition of the fair has been highlighted by the increase in about 40% of the presence of new collectors. Together, with foreign collectors from ARCO, we have received responsible for collections Belondrade (Valladolid), Fundació Lluís Corominas (Lluis Coromina Isern entrepreneur) or Ebro Foods SA Foundation; Iratxe Galindez, Coordinator of the Würth Collection Museo de La Rioja; the Art21 Foundation (Belgium) as well as private collectors as Ernesto Ventos (Collection OLOR VISUAL), Andreu Rodriguez (business group Ticnova), Mª Jose Sobrini (Head of Digital Business Cisco Systems), Emilio Gilolmo (Vicepte. Fundación Telefónica) and responsible for the areas of arts and Culture in Foundation Botin Foundation ICO Foundation and Iberdrola.

 

THE YEAR OF NEW COLLECTORS

 

Joan Miró's sculptures, the work of master Mendive or the art works of Kiko Miyares and Hugo Alonso, were some of the most valued pieces by collectors in this edition. But, the great revelation of Art Madrid'16 has been the canary gallery ARTIZAR, who participated for the first time and risking with a single artist, master Mendive. "Our proposal has aroused much interest and until the last moment of the show we sold almost all the pieces. They were mostly known collectors of Miami and the Canary Islands, but we had pleasant surprises with new collectors", transmitted to us Pedro Pinto, director of the gallery.

 

 

 
 
 
 
 

Patrick Caputo from Unique Gallery Turin (Italy) remarks that his experience has been satisfactory because of "the level of artists and taste in the selection of galleries". "In terms of sales," he adds, "we sold art works by 4 among the 6 artists I proposed, pieces of various formats, so we are very happy."

 

Meanwhile, Eduardo Sanchez, director of NUCA ESPACIO (Salamanca), gallery awarded the Acquisition Prize NOCAPAPER, said "the setting is magnificent and we already had very good references [...] the influx of visitors has been good and varied and sales, being our first presence, I think they went very well and got great impact and new customers. "

 

Pep Llabrés, director of the Mallorcan gallery of the same name, which premiered in the General Program, notes that "the size and location of the fair are the ideal and although the buying public was critical and had more doubts than in the year above, the end has been a great fair in which virtually all customers were new collectors ".
 

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.