Art Madrid and FiArt Foundation will be partners in the next edition of the fair, february 2015

Create links that make possible a symbolic space for exchange, creation and reflection on the art world. With this aim, the contemporary art fair Art Madrid seeks cultural agents to develop their activities and complete their program as a main fair in Spain. This year, as we made last year with CASA AMÉRCIA and Korean Cultural Center, the International Fund Endowment for the Arts / FiArt, with over 15 years experience, will be one of our main partners.

 
FiArt aims to contribute to the development and strengthening of the Spanish cultural enviroment abroad, as an interactive platform that provides support to institutions and cultural professionals. Thus, creators and managers can have information, documentation and spaces (physical and virtual) for the development of their activities. Its main purpose would be to "develop artistic creativity in its various manifestations, through its exhibition, research and dissemination".
 
Leading fiart is a passionate art lover, the director Alma Ramas, who is working in perfect tandem with Alma Noblía, head of International Projects. Beside them, a cast of professionals in the field of cultural management, curating exhibitions and art criticism that have managed to expand the activities of the Foundation beyond our borders and have exported their exhibitions and courses to major museums Latin America.

Fotografía perteneciente al proyecto "Saltando Muros"

Among the highlights Foundation projects it is "Saltando Muros", organized in collaboration with the General Secretariat (SEGIB), which has received the III Iberoamerican Award for Education and Museums. 

The Foundation has its facilities in the center of Madrid, at Infantas St, next to the Plaza de Cibeles, a prime location that connects directly to the headquarters of Art Madrid'15 - Galería de Cristal of Cibeles CentroCentro -  So the fair will held part of its parallel activities there: roundtables, presentations, workshops,... Also, FiArt, through its information platform Xtrart, "the website of the Spanish culture abroad" will be a major media-partner of the art fair, devoting special attention to the celebration of the 10th Anniversary of Art Madrid.

 

Xtrart covers various cultural areas (performing arts, visual arts, film, literature, etc.)with the recognized excellence of the artist, writer, actor, director, or agent that promotes and proposes editorials, specialized reports, interviews and other content signed by writers such as Simona Rota, Medina and Carlos Delgado Gemma Butler (curator of ONE PROJECT Art Program Madrid'15) responsible for the content related to Europe, Carlos de las Heras and Javier Iturralde de Bracamonte responsible for editing linked to US and Mercedes Ramas, Pina López Arias and Maria Veronica Perez, responsible for the contents of Latin America.

 

Imagen de Julia Juniz, en La Neomudejar.

 

Currently, fiart Foundation, in collaboration with the Arts Center La Neomudejar prepares the exhibition '‘Palabras que matan- Palabras que dan miedo’. A sample of three different proposals from artists in residence. The artists in the exhibition are Julia Juniz, Jean Gabriel Periot and Carlos Mate, who accompanied his speech to artists Urucatu Elena and Manuel Toro.
 
In February 2015, FiArt and Art Foundation Madrid'15 will bring you many surprises.

 

Among the specialised professional profiles that we find in the cultural sector, and more specifically, in the field of visual arts, one of the most recent occupations is that of the curator. The ‘80s put attention on the role of the artist, with its innovative character and the enhancement of its figure as an essential articulator of creative proposals, while the end of the century moved the interest towards the exhibition centres themselves and their work as custodians of current production and as spaces to accommodate all proposals. The change of millennium strongly introduced in this panorama the role of the curator. Perhaps together with a social identity crisis, perhaps with the complexity that contemporary projects are currently acquiring, the need for building, articulating and delving into artistic discourses became evident.

Although the functions entrusted to this profession are not entirely new, since previously they belonged to conservatives, critics or experts according to the themes, the role has gained solidity because it combines all these purposes while allowing the specialisation of other professionals in their fields of competence. Now, as some curators themselves point out, the genuine spirit of this figure, who was born to facilitate the understanding of the discourse, create narratives within a sometimes chaotic and scattered context, mediate between the works and the spectator and create bridges between contemporary art and society.

The art of our day raises a multitude of unknowns for the visitor who must face proposals many times away from the aesthetic standards, which gives way to uncertainty and confusion; but, in turn, these works employ a closer language, materials and even compositions detached from the sophistication and the technical display of yesteryear, something that, far from favouring proximity to the message, generates some distancing. What we have just described is part of the very essence of current art. The questioning of the formalist guidelines and the recourse to tangible elements that are more utilitarian than embellishing are the new criteria of creation, where, above all, the message to be conveyed stands out.

Likewise, another inherent characteristic of the work of our time is the artists' concern for more immediate themes, for social, political and economic issues that seek to create a narrative and conceptual revulsion, leaving behind the aesthetic priority or, rather, making of the message its own aesthetic. In this context, strange as it may seem, contemporary creation encounters a linguistic barrier hindering the viewer's understanding. And to this circumstance, the abundant current production is added, covering a wide range of themes that are nothing more than a transcript of our diverse and globalised society.

The curator helps to facilitate this understanding by articulating a coherent discourse that allows the grouping of related ideas to set up the message. This requires to have an in-depth knowledge of the current state of the art, the lines of work of the creators, the most recent aesthetic proposals and the real demands of society to bridge the dialogue and allow the approach to art. If art deals with the same issues that concern us all, how can we not share its postulates? Cultural mediation requires the work of the curators to open a small window for reflection and to enable a space for exchange and idea generation. We share the thought that José Guirao expressed in a recent interview: "The curator is someone who reveals something new, and it would be a mistake for curators to become managers."

Understood this way curator’s role, many institutions have joined the trend of creating specific calls for new professionals to give light to their proposals. Let us remember, as an example, the call "Unpublished" of La Casa Encendida, or "Curator wanted", of the Community of Madrid or the call of Curating of La Caixa.