Art Madrid Maestros Modern Art Fair

Why a Modern Art exhibition?

In relation to the international market, the recently held TEFAF'14 in Maastricht has given pieces of great value to collectors and public. A Calder “mobile” of Odermatt-Vedovi gallery was bought by an European collector for 2.6 million euros. The gallery Ulrich Fiedler sold a Bugatti chair to a German museum for 350,000 euros and Gerhard Richter´s masterpiece "Abstraktes Bild" of the Van der Weghe Fine Art American Gallery, returned to a private collection for a price about 3 million euros, as Tendencias el Arte magazine says.

                                        

 

Fairs as Frieze (London), Armory Show (New York) and FIAC (Paris) offer a Contemporary section and also a "Masters" section in order to put in value works of authors who have been authentic standards of aesthetic trends and ideas that are a reference for actual artists.

In Spain there are homologous fairs that partly cover the spectrum of the late nineteenth century and early twentieth. The dean art fair in Spain, Feriarte, celebrates this year its 38th anniversary with a wide variety of pieces, from archeology, religious sculpture, furniture, fur and modern art that have kept the fair as an important event in the secondary market. Meanwhile, Almoneda that starts this week in IFEMA (Madrid), has the same identity but digging deeper in collectibles and antiquities, with a notable presence of Catalan Modernism and historical avant-garde authors.

With the celebration of Art Madrid MAESTROS from 15 to 19 October, 2014, the organization will strengthen the market in these decisive dates of the year, happening at the same time of the prestigious fairs Frieze Masters London or FIAC Paris. Madrid MAESTROS will compete not only in content, also with the venue, and will be held in the CentroCentro Cibeles Galería de Cristal.

 

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Our exhibition´s thematic segment (late nineteenth and twentieth century until 1980) will highlight the major national and international artists, offering collectors and public a unique opportunity to discover original and inedited works rarely seen in art shows. Art Madrid Maestros Modern Art Fair highlights key works what have built the emerging market of twentieth century.

Art Madrid Maestros will be surrounded by the influences that the site offers: Thyssen Art Museum, Reina Sofia Museum, Mapfre Foundation, Museo del Prado without forgetting CentroCentro exhibitions,a new benchmark for art lovers.

 

If visual arts arouse emotions in the viewer, and also gastronomy, at its finest, can cause a similar effect, the relationship between both "disciplines" is more than demonstrated.

Cheese is a fundamental piece in gastronomy, its diversity allows it to be part of gastronomy different moments, from starters to desserts, and that is why Art Madrid includes it in this year’s edition of the Fair from an ambitious place. Cheese is given this way a closest view to the creation of a work of art, both from the point of view of the time spent in its execution process and the almost personalized study dedicated to each piece during its elaboration.

Like a plastic artist, the Cheese Master Affineur executes a series of actions making each piece an exclusive and individualized element. This is what Madrid cheese factory QAVA de Quesos and its Master Afinador José Luis Martín achieve.

QAVA & MARTÍN AFINADOR is a new store concept: a unique space designed to taste, learn, promote and buy cheese in Madrid, in the heart of Retiro district."

José Luis Martín is a key piece in the QAVA cheese factory. He has been working in the cheese world for more than 30 years, providing training throughout the world, visiting cheese shops, consulting and advising on the design and implementation of one of the most emblematic cheese shops in Spain. The fact of knowing the producers personally, and even advising them on the manufacture and design of their products, allows him to select specific batches, at different stages of maturation, to complete the cheese ripening and then convert each piece into a unique product, different and with its own distinct character, the signature of the Cheese Master.

In the profile of the Master Martín Afinador experience and pure knowledge merge. Martín Afinador is an advisor and consultant for artisanal cheese factories and product design, and for the best-specialised stores in the country, director of Gourmetquesos, director and coordinator of the Championship of the Best Cheeses in Spain during nine editions, technical director and jury in national and international cheese competitions and tastings, collaborator of the Ministry of Agriculture and the Academy of Spanish Gastronomy, director and coordinator of the cheese section of the Repsol Guide to the Best Foods in Spain and trainer for hospitality schools and food centres teaching, among other activities.

Cheese ripening is a complex process that requires time and dedication, in addition to a developed use of the senses. The Cheese Master Affineur, as a specialist in the field, works in all cheese stages (varied and complex), controls all stages of raw material transformation, supervises the evolution and development of cheeses according to the characteristics of each one of them, verifies the quality and the state when the cheeses arrive at their cellars, checks their care and conservation, and; finally, he controls its packaging and the type of wrapping suitable for its best preservation.

In Qava de Quesos they have two Cheese Refining Cellars. In these "tuning caves" or refrigerated chambers designed in constant conditions of temperature, humidity and ventilation, "we take great care of the cheeses until they reach their optimum point of consumption". The work of refining involves placing the cheeses on wooden shelves, turning them over daily and/or washing them frequently, brushing them periodically, as well as other regular handlings.

Among the services offered by Qava de Quesos, we can find specific courses and workshops, events for groups and companies, and advice on shop design and ripening rooms.