Estampa International Art Fair in Matadero Madrid

 

 

This edition of the fair is overturned in the reconstruction of Spanish art market and the promotion of private collectors with a commitment to art and creation through the acquisition work. This commitment is reflected, above all, in initiatives such as the Collect Forum, the program of guided tours Led by a collector (with the 9915 Association and the Banco Santander Foundation), the visit to the RAC Collection by Carlos Rosón, the Collection DKV in the ABC Museum, all activities that are part of the program for Collectors, one of the fair's cornerstones.

 

Fotografía de Irene Cruz. En Estampa con Galería BAT Alberto Cornejo.

 

For Estampa 2015, the advisor committee, formed largely by collectors, has selected a total of 70 exhibitors for the General Program:
 
Adora Calvo (Salamanca), Aina Novack / AAC (Madrid), AC Gallery Art & Science (Madrid), ATM Contemporary (Gijon), Alvaro Alcazar (Madrid), Guillermina Caicoya (Oviedo), ArtNueve (Murcia), Astarte (Madrid), Base 9 (Madrid), Bat (Madrid), Espacio Bernal (Madrid), Cave Canem (Sevilla), Canen (Castellón), Cayon (Madrid), Espacio Photo (Madrid), Fonseca Macedo (Azores Islands), Fucking Art (Madrid) Aurora Vigil - Escalera Art Gallery (Gijon), Galeria Alba Cabrera (Valencia), Gema Llamazares (Gijon), Graça Brandao (Lisbon), Invaliden 1 (Berlin), Jose de la Mano (Madrid), Juan Silió (Santander) Juana de Aizpuru (Madrid), Maior (Palma de Mallorca), Marita Segovia (Madrid), MDA (Helsingborg, Sweden), Moisés Pérez de Albéniz (Madrid), Miguel Marcos (Barcelona), Original Graphic (Madrid) Recent Work (Barcelona), Ogami Press (Madrid), Pelaires (Palma de Mallorca), Photosai Gallery (Madrid), Pilar Serra (Madrid), Rafael Hernando Perez (Madrid), Rodrigo Juarranz (Aranda de Duero), Set Espai d'art ( Valencia), Siboney (Santander), Sicart (Barcelona), Taller del Prado (Madrid), Tasneem Gallery (Barcelona), Twin Gallery (Madrid), Xavier Fiol (Palma de Mallorca) and Yusto / Giner (Marbella).

 

Obra de Elena Fernández Prada. En Estampa con La New Gallery.

 

MAPA program, curated by Guillermo Espinosa, is dedicated to new practices and ways of understanding painting by new generations of artists and it is composed by the galleries: Addaya Centre d'Art Contemporany (Palma de Mallorca), Galería Alegría (Madrid ), Ángeles Baños (Badajoz), Espacio Líquido (Gijon), Espacio Valverde (Madrid), Fran Reus (Palma de Mallorca), Jose de la Fuente (Santander), The Great (Valladolid), La New Gallery (Madrid), Louis 21 (Madrid / Palma de Mallorca) and The Goma (Madrid).

 

 

Juan Uslé.


Peru is the guest country this year, with a selection of Peruvian artists linked to the drawing and curated by Carlo Trivelli.  As guest artist, artist of renown who designs the image of the fair each year, Estampa has chosen Juan Uslé (Santander, 1954), National Arts Award, currently residing in New York and whose work has hanged of prestigious spaces such as the MACBA, the IVAM, the Saatchi Gallery, the Serralves Museum, the Documenta in Kassel, the Ludwig Museum in Vienna, the New Museum of Contemporary Art in New York, the Museum Morsbroich Leverkusen or Es Baluard of Palma de Mallorca.

 

Obra de Juan Uslé.

 

Buying the first work of art always instils respect. A difficult feeling to define that mixes vertigo with adrenaline. But over uncertainty and caution, a pleasurable sense of connection, understanding, and desire prevails. That work that, once seen, stays in the mind, reappears in the memory several times a day and seems to tell you that it is willing to be part of your home, is the perfect candidate to make the decision.

In the first steps, many collectors do point out that one does not start from an established plan, but rather that one acquires pieces based on taste and the connection one feels with them until, after time, they realise that the volume of works that accumulates can be labelled as a "collection". For example, this is how Alicia Aza explains it:

“I was not aware that I was collecting until many years later when a third party named me as a collector and talked about my collection. In 2005, I became aware of what collecting means and decided to articulate a collection with an identity of criteria and formats”.

Marcos Martín Blanco, co-founder, with his wife Elena Rueda, of the MER Collection, shares this same opinion:

“Collecting has been a passion, driven by a visceral state that encourages you to do so. The collection, in terms of acquisitions, has not been particularly complicated because, let's face it: it is easy to buy because they are all beautiful things and you have some clear idea of where you want to go, but at first those preferences were not so clear. It is with the time that a criterion is being formed”.

It is not always this way, of course, but for the buyer who starts out on this path, the personal connection that entails the first piece is essential. There it is the germ of a lasting relationship that is not limited to a simple aesthetic question but is an open window to knowledge, to exploration, to a world that is often unknown to us and awakens our fascination. The seed of that connection is purely sentimental, and it is precisely this impulse that determines the first acquisitions. The first piece is never forgotten.

Art Madrid'20, photo by Ana Maqueda

Exceeding the usual recommendations made by advisers and agents, rare is the occasion when the art lover decides to buy by pure investment. These paths usually open later, when the volume of pieces is large enough. In addition, there are those who are a bit against this classic concept of the traditional collector, approached from an eccentric, elitist and little accessible vision. On the contrary, art buyers are, above all, art lovers, sentient beings and permeable to creative stimulus who, at a given moment, decide to deepen the relationship they already have with art to take a piece home.

It is not that hard to overcome that small psychological barrier that turns the visitor into a buyer if one approaches the matter from a more personal and intimate perspective than from social consideration. Small-format works, graphic work or serial photography are of great help for this, whose price range, generally more affordable, allows a closer comparison to the daily basis expenses. In this way, the purchase of art falls within the range of feasible activities and becomes something close and possible.

Art Madrid'20, photo by Marc Cisneros

At that moment, a different relationship with art begins, based on pure experience and coexistence with the acquired piece. Perhaps it can be seen as an act of daring, but on many occasions, it is more a matter of necessity and transformation. Collectors also agree that the acquisition of an artwork is an exercise on personal analysis and opening up to a new field of knowledge that was previously alien to us. Alicia Aza explains that the reason she acquired her first piece of video art, by Sergio Prego, is because she did not understand it and because she saw it as a challenge and an opportunity to self-improve. This open window to knowledge creates new connections and bonds with creators, as one of the most fascinating parts of the process. Candela Álvarez Soldevilla explains that

"I think the most interesting thing in the art world is talking to artists. They are people with a special sensitivity to listen and understand.”

And Alicia Aza also says:

"I can share the satisfaction of being able to count on many artists in my circle of close friends today, and that is a long way to go."

Thus, with works that seem acceptable within the horizon of expenses that each one considers affordable, it is easy to find a piece that catches us. Since then, our home also evolves into a space in which art has a permanent place and presence, and there is no doubt that this transforms us inside.

Art Madrid'20, photo by Henar Herguera

Jaime Sordo, owner of Los Bragales collection and founder of the 9915 Contemporary Art Collectors Association, has always defined his relationship with art as a true passion and a vital necessity. For buyers who start on this path, he has the following recommendation:

“It is an essential condition that they feel the need to live with their passion to enjoy the works. Another very important aspect is that before making decisions for purchases, they are informed, so it is necessary to read specialised newspapers and books, visit exhibitions and museums and a lot of contact with galleries, which is an important and very specific source of information of the artists they represent. Finally, the presence in national and international art fairs. All this generates information and training.”

Indeed, fairs have become a good place for discovery because they condense a wide offer and allow diverse and global contact in a concentrated way. For this reason, many new generation buyers start in the context of an event such as Art Madrid, whose closeness and quality constitute a unique opportunity to meet, soak up and feed the passion for art.

(*) quotes taken from various interviews published in public media between 2013 and 2019.