Art Madrid'24 – Exhibition\"Myths of pop\" in Thyssen-Bornemisza Museum

The last time we enjoyed POP in Madrid was in 1992 with the great Pop Art exhibition at the Reina Sofia Museum. Now, over 20 years later, the curator Paloma Alarcó, Head of Conservation of Modern Painting from the Thyssen, proposes a rereading of the movement that erased the barrier between high and low culture, Pop, from the experience and the evolution of art we have aquired with the XXI century.
Myths of Pop, in the Thyssen-Bornemisza Museum, shows more than 100 works, the most representative and repetaed images of those pop myths, Andy Warhol, Robert Rauschenberg, Tom Wesselmann, Roy Lichtenstein, David Hockney, Richard Hamilton, Robert Indiana and the Spanish pop representación of Equipo Crónica and Eduardo Arroyo.
 
Paloma Alarcó' s selection includes pioneers of British pop, classic American pop and its expansion in Europe tracking the common sources of international pop to review and revisit the myths that have traditionally defined the movement. The goal, according to organziadores is "to show that the mythical images of these artists hide an ironic novel code and perception of reality, a code that is still alive in the art of our time." The exhibition is not ordered temporarily, but rather focus: begins with the collage, advertising and comic, with great works of Hamilton, and continues with rooms devoted to major pop icons that we all know as the Beatles, Warhol's Elizabeth Taylor as Cleopatra, until the still lifes, urban erotica, history painting and art about art.
The exhibition features works from over fifty museums and private collections around the world, with outstanding loans from the National Gallery in Washington, the Tate in London, the IVAM in Valencia or the Mughrabi collection of New York. A comprehensive example of the big names who invented an art from their everyday objects, consumer products, television, cinema, advertising and comic with an aesthetic and an attitude that got to reconnect the average citizen with the Great Art. Pop, beyond slogans and color, proposed a reading of world history and politics full of irony and humor.

As the Curator notes in the text that presents the exhibition "pop hides a fascinating paradox. On the one hand it was an innovative movement that paved the way for postmodernism, yet expressed a clear orientation towards the past. Pop´s ambition focused on connect with tradition using new media derived from television, advertising and comics was concentrated mainly in the reassessment of styles and artistic genres and reinterpreting the works of the old masters, making tributes or irreverent parodies with them". 

Myths of Pop includes a program with pop cinema, concerts, conferences and even the development of a comic book published for the occasion. The new exhibition at the Thyssen can be enjoyed until 14 September.

 

 

 

 

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024