Art Madrid'25 – Exhibition\"Myths of pop\" in Thyssen-Bornemisza Museum

The last time we enjoyed POP in Madrid was in 1992 with the great Pop Art exhibition at the Reina Sofia Museum. Now, over 20 years later, the curator Paloma Alarcó, Head of Conservation of Modern Painting from the Thyssen, proposes a rereading of the movement that erased the barrier between high and low culture, Pop, from the experience and the evolution of art we have aquired with the XXI century.
Myths of Pop, in the Thyssen-Bornemisza Museum, shows more than 100 works, the most representative and repetaed images of those pop myths, Andy Warhol, Robert Rauschenberg, Tom Wesselmann, Roy Lichtenstein, David Hockney, Richard Hamilton, Robert Indiana and the Spanish pop representación of Equipo Crónica and Eduardo Arroyo.
 
Paloma Alarcó' s selection includes pioneers of British pop, classic American pop and its expansion in Europe tracking the common sources of international pop to review and revisit the myths that have traditionally defined the movement. The goal, according to organziadores is "to show that the mythical images of these artists hide an ironic novel code and perception of reality, a code that is still alive in the art of our time." The exhibition is not ordered temporarily, but rather focus: begins with the collage, advertising and comic, with great works of Hamilton, and continues with rooms devoted to major pop icons that we all know as the Beatles, Warhol's Elizabeth Taylor as Cleopatra, until the still lifes, urban erotica, history painting and art about art.
The exhibition features works from over fifty museums and private collections around the world, with outstanding loans from the National Gallery in Washington, the Tate in London, the IVAM in Valencia or the Mughrabi collection of New York. A comprehensive example of the big names who invented an art from their everyday objects, consumer products, television, cinema, advertising and comic with an aesthetic and an attitude that got to reconnect the average citizen with the Great Art. Pop, beyond slogans and color, proposed a reading of world history and politics full of irony and humor.

As the Curator notes in the text that presents the exhibition "pop hides a fascinating paradox. On the one hand it was an innovative movement that paved the way for postmodernism, yet expressed a clear orientation towards the past. Pop´s ambition focused on connect with tradition using new media derived from television, advertising and comics was concentrated mainly in the reassessment of styles and artistic genres and reinterpreting the works of the old masters, making tributes or irreverent parodies with them". 

Myths of Pop includes a program with pop cinema, concerts, conferences and even the development of a comic book published for the occasion. The new exhibition at the Thyssen can be enjoyed until 14 September.

 

 

 

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.