Art Madrid'25 – La New Fair launches it\'s second edition for emerging artists

La New Gallery, Madrid gallery, hand in hand with the curator and blogger Semiramis Gonzalez has announced the second edition of La New Fair, an event to publicize and promote the work of younger artists, many of them recent graduates and have not yet entered the commercial circuit and are not represented by any gallery. Fresh Alternatives to the coolest art.
Taking advantage of the pull for the general public and collectors that represents the Madrid Art Week, with all the art galleries showing their best ideas and a trail of curious art aficionados and touring the various districts and various art fairs in the capital (Arch, Art Madrid, Justman,...) born - a year ago- La New Fair, a proposal which, according to the words of his coordinator and curator Semiramis González, "follows the line of Only opening. Noticias, eventos y amigos, a project curated by Tania Pardo and Guillermo Espinosa in La New Gallery, where for a few hours paid tribute to Walter Hopps through an exhibition open to those who wanted to participate. "In the end, it was an exhibition, but also a party and lA New Fair reflects this spirit to promote the talent of emerging artists who have not yet joined the gallery circuit, trade shows, market ...
The first call was a success, with over 300 applications or Spanish artists living in Spain, as individuals or as groups, with photography, mixed media, site-specifics, ... and so repeated the call for the second edition to be held during 19 and 20 February 2015. La New Fair provides an opportunity for artists to present their proposals in a professional environment, so they can contact the main cultural actors, audiences, critics, curators, press, collectors, galleries, museums, art centers,...
 
As explained on its website, the program is aimed at artists who are not in the commercial circuit's galleries and have no representation but yet have high-quality projects that deserve to be exposed, giving the opportunity to experience participation in this particular contemporary art fair. To Semiramis, "is a young generation but is leaving the skin in a very interesting and profound projects. They deserve our respect and desire to learn more. "
Basic information about the current call:
 
- It is essential that the artist is not represented by any gallery.
- All media and artistic disciplines are allowed provided that they can adapt to the gallery space.
- The prices of the works shall be solely determined by the artist.
- The project will be received until the day January 16, 2015.
 
The full announcement can be downloaded at the following link:
http://meetinarts.com/call/13858
 
Adriana M. Berges, Alberto Marcos Barbados, David Gonzalez-Carpio, David Ortega, Edurne Herran, Felix Coll, Joo Eun Bae: Among the 300 dossiers received in the last edition, 25, 25 artists who continue to take their first big break was selected Jorge Flores, Jorge Manes, José Carlos Naranjo Coto Kela, Martín Blázquez, Miren Pastor, Nauzet Mayor, Baena Nuria Oliver Behmann, Plastic Guajiras, Pol parrhesia Rigoberto Camacho, Rocio Guerrero, Santi Xander, Santiago Gómez Racing, Sebas Cabero Simon Arrebola and Xavi Garcia.

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.