Art Madrid'24 – Lillian Bassman Pinceladas exhibitioon Loewe Foundation Madrid

The photographer Lillian Bassman revolutionized the world of fashion photography adding the sense and sensitivity of femininity in her images. Now, the Loewe Foundation honors this charismatic woman.
"My contribution has been photograph the world of women's fashion with the feelings of a woman seen through the eyes of another woman". Lillian Bassman, self-demanding, rigorous and wildly creative, had clear that her work should not go unnoticed and, with the same discipline that she was dedicated to painting and dance, she flipped on giving uniqueness and elegance to your pictures. 
 
The "Pinceladas" exhibition, shows for the first time in Spain the work of this American artist of Jewish origin that transformed fashion photography giving it shades of paint and developing treatments - long before the invention of Photoshop - to reveal not only an image, a moment or a style, but also feelings and sensations. "I was interested in creating a vision that went beyond what the camera saw," said Bassman... And it seems she made it.
Bassman lived a great time in the Art Department of Harper's Bazaar, from where she filled fashion magazines with the sophisticated females of the Happy 30's, after the Second World War. From that time, for example, you can see the legendary photograph "Across the Restaurant. Paris 1949". 
 
But the years passed and the happy world of fashion and advertising also changed. In the 70s, the photographer, disappointed by the direction its sector took and in which "there was no room for experimentation", made a radical turn in his career and destroyed many of his films. Luckily, his aides hid some of the material and, as a result, Lillian Bassman was rediscovered in the 90s, already turned 80. Bassman returned with renewed strength and experimented with acids, tissue paper, smoked lenses...
After a successful exhibition in New York in 1993, she received orders from major firms and trendy journals, and. in 2004, the work of Lillian Bassman was awarded with the Lucie Award for his unquestionable and unique contribution to fashion photography in the forties and fifties. 
 
A few months before his death, at ninety-four, Bassman was working on your pictures through the computer: "Here I am, it is not the lab but experimenting with the computer it's also fun."
 
Curated by Maria Millan, the exhibition is framed in PhotoEspaña 2014 program and you can enjoy it at Loewe Foundation (Serrano, 26 Madrid) until 31 August. Then, it will travel to the headquarters of the Foundation in Barcelona until 9 November.

 

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024