Lillian Bassman Pinceladas exhibitioon Loewe Foundation Madrid

The photographer Lillian Bassman revolutionized the world of fashion photography adding the sense and sensitivity of femininity in her images. Now, the Loewe Foundation honors this charismatic woman.
"My contribution has been photograph the world of women's fashion with the feelings of a woman seen through the eyes of another woman". Lillian Bassman, self-demanding, rigorous and wildly creative, had clear that her work should not go unnoticed and, with the same discipline that she was dedicated to painting and dance, she flipped on giving uniqueness and elegance to your pictures. 
 
The "Pinceladas" exhibition, shows for the first time in Spain the work of this American artist of Jewish origin that transformed fashion photography giving it shades of paint and developing treatments - long before the invention of Photoshop - to reveal not only an image, a moment or a style, but also feelings and sensations. "I was interested in creating a vision that went beyond what the camera saw," said Bassman... And it seems she made it.
Bassman lived a great time in the Art Department of Harper's Bazaar, from where she filled fashion magazines with the sophisticated females of the Happy 30's, after the Second World War. From that time, for example, you can see the legendary photograph "Across the Restaurant. Paris 1949". 
 
But the years passed and the happy world of fashion and advertising also changed. In the 70s, the photographer, disappointed by the direction its sector took and in which "there was no room for experimentation", made a radical turn in his career and destroyed many of his films. Luckily, his aides hid some of the material and, as a result, Lillian Bassman was rediscovered in the 90s, already turned 80. Bassman returned with renewed strength and experimented with acids, tissue paper, smoked lenses...
After a successful exhibition in New York in 1993, she received orders from major firms and trendy journals, and. in 2004, the work of Lillian Bassman was awarded with the Lucie Award for his unquestionable and unique contribution to fashion photography in the forties and fifties. 
 
A few months before his death, at ninety-four, Bassman was working on your pictures through the computer: "Here I am, it is not the lab but experimenting with the computer it's also fun."
 
Curated by Maria Millan, the exhibition is framed in PhotoEspaña 2014 program and you can enjoy it at Loewe Foundation (Serrano, 26 Madrid) until 31 August. Then, it will travel to the headquarters of the Foundation in Barcelona until 9 November.

 

One of the proposals included in the calendar of the “Art Madrid-Proyector'20” program was the organisation of several meetings with artists within the fair. This gave visitors the opportunity to get to know their work better and open a personal dialogue with them after the presentation of their last lines of work. From Wednesday 26th to Saturday 29th of February, we had the participation of Abelardo Gil-Fournier, Fernando Baena, Mario Santamaría and Maia Navas, a group of creators who work with the moving image, but also with the installation, technological art, performance and video art.

Abelardo Gil-Fournier's work revolves around the hybridization between the real and the sensible. This artist and researcher approaches this question in his works from a perspective in which perception, image and material production merge. Both his artistic and research practice deal with issues related to land use and plant growth without losing sight of these three points of interest. This results in works that incorporate the presence of nature from various perspectives, sometimes as a space of experimentation in which to reflect on the connection between art and politics, the relationship of the human being with the environment or the criteria for landscape intervention.

During his presentation on Wednesday 26th, Abelardo told us about some of his latest projects, in which the presence of technology is key to offering an artistic interpretation of the individual's impact into the territory. All this affects issues such as agricultural techniques, the progressive deforestation or the exploitation of land resources. The result is colour-coded pattern drawings that break down the analyzed landscape and offer a more visual and technology-based reinterpretation of these human behaviours. In addition, in this meeting, the artist explained his work “The Quivering of the Reed”, an installation that mixes video image, sound and material elements, and that plays the role of mixing the sensory with the real.

Abelardo Gil-Fournier

Fernando Baena shared a talk with us on the afternoon of Thursday 27th. This artist has focused a large part of his work on performance, happening and video pieces, many of them designed to capture the result of the action and give the work a second life in a new format. The main subjects that monopolize his work range from the treatment of sexuality and gender issues, to migratory movements and the drama of refugees, the exercise of political freedom and thought ... all of them are far-reaching issues that Fernando addresses from a familiar approach, with the use of common materials and recognizable environments. Another of the characteristics of his work is the presence of Marianela León in many of his pieces, a performer who has been collaborating with Fernando for many years until becoming almost an alter ego of himself and starring in most actions that take place in public spaces.

In this meeting, Fernando was able to explain part of his creative processes and to highlight a key aspect to the performance artist: to understand the reaction of the public. In this way, the impact of a work conceived from the theoretical plane is also analyzed, the meaning of which can completely change depending on the viewer's perception. As he himself explained in the talk regarding his piece "Balsa":

"What started out as a performance with an established script ended up being a happening in which the public participated with sometimes unusual reactions".

For his part, Mario Santamaría, who was with us on February 28th, shared with us a completely different work from Fernando's. This artist is focused on the analysis of the use of data, the feeling of manipulation and lack of control over our information that is produced in the digital medium and the desire to transform into something real some ideas as ethereal and commonplace today as the use of virtual storage clouds, the location of web pages or the data flow over the Internet. Much of his work, documented on video or transformed into technological facilities, is a form of research on the impact of the digital medium on our daily lives. His desire to bring these terms to the material plane, which we handle in our language today without really understanding their meaning, has led him to visit server bunkers, storage warehouses, in addition to tracking the exact location of the servers that host his own website to find isolated places far away from humanity.

Mario proposed a material trip to this reality to demonstrate that we are facing a very fragile system, whose durability is sensitive to natural phenomena, as evidenced by some of the documentation work carried out, where he rescued images of wild animals entering these data centres and endangering the livelihood of the digital world.

Mario Santamaría

Finally, Maia Navas, recently arrived from Argentina, shared with us the afternoon of Saturday 29th in a chat in which she told us about her creative work as well as her experience at the head of Play-Videoarte, a festival entirely dedicated to this discipline that she co-founded in 2012, and that in these six editions has combined an annual exhibition with a program of activities that take place in the City of Corrientes (Argentina), at the Cultural Centre of the University Extension that depends on the National University of the Northeast (UNNE).

Maia has a degree in psychology, as well as a degree in arts and technology, and combine her artistic career with teaching. The impact of psychology among her work topics is evident, and some of her video works try to delve into disturbing and perplexing aspects of human behaviour, such as the series "Procedures" that we could watch during the presentation. In it, the artist portrays the daily lives of people affected by OCD syndrome with an excellent visual narrative that puts the accent, almost with a cinematographic vision, on the personal experience of this phenomenon.

Maia Navas, foto de Marc Cisneros

From Art Madrid, we want to thank all these artists for sharing their creative experience with us and giving us the opportunity to dialogue with them about their present and future projects.