Art Madrid'26 – Marketing para empresas del sector del arte

 

 

 

 

Seminario Marketing para empresas del sector del arte
MADRID – 10 de Septiembre de 2015
de 09 a 14 horas
A las 11.00 habrá coffee break y networking
 

Lugar: Jardines de Sabatini(Apartamentos)

9.00 · Start me up Coffee PROGRAMA

9.20 · Apertura por The Art Market – Agency

Bloque 1: Estado del Arte Online y herramientas para adaptarse a él.

9.30 · “El Arte online en números”
por Andrew Mitchell del Fine Art Team de Hiscox
Andrew Mitchell se unió al Art and Private Client Team de Hiscox en 2010. Antes de unirse a Hiscox, Andrew trabajó para un banco de inversión internacional en moneda extranjera después de graduarse en el Mansfield College de Oxford. En diciembre 2013 Andrew fue nombrado Asegurador del Fine Art team.

10.00 · “Mejorar rendimiento y ventas: programas de gestión y páginas web”
por Josep Maria Vidaña de Label Grup
Fundador y CEO de LabelGrup, empresa creada en el año 1985 con el objetivo de dar cobertura a las distintas necesidades en tecnologías de la información a pequeñas y medianas empresas. LabelGrup integra todas esas capacidades en una plataforma diseñada para dar respuesta a las necesidades emergentes en el ámbito de la computación en la nube (Cloud Computing).

10.30 · Networking Coffee gracias a “Tendencias del Mercado del Arte”

Bloque 2: Marketing web y promoción internacional de catálogos

11.00 · “Entendiendo el SEO y el Pay Per Click”
por Abrahám Villar, Consultor de marketing online
Abrahám Villar es consultor de marketing online con especialidad en posicionamiento en buscadores SEO/SEM, analítica web y estrategia en redes sociales. Tiene certificaciones de Google Adwords Search & Display Certified Google Analytics Individual Qualification.

11.30 · “Conoce a tus competidores y sus armas online”
por The Art Market Agency
The Art Market Agency es la primera agencia de marketing especializada en empresas del sector arte. Ofrece servicios de comercialización internacional para mejorar la recepción de ofertas para sus lotes desde mercados internacionales, a través de la implantación de pujas “real time”, la promoción de catálogos en plataformas globales y el desarrollo de auditorías de negocio y de estrategias web.

Bloque 3: Presente y futuro del Arte Online

12.00 · “Promociona tu catálogo en plataformas internacionales”
por Juan A. Rodríguez
Head of Sales Spain Barnebys.com y fundador de The Art Market – Agency
Más de 10 años de experiencia en marketing digital en los sectores de Turismo y Arte, a finales de 2014 creó The Art Market – Agency para ayudar a las empresas del sector arte a posicionarse en el sector del #arte #online. En 2015 fue elegido por Barnebys.com para dirigir las ventas del primer buscador de subastas del mundo.

12.30 · “Del catálogo y la nota de prensa a la web y las redes sociales”
por Angélica Millán, Enrique del Río y Bárbara Vidal

Procedente del mundo de la museología, Angélica Millán es una apasionada del arte, experta en su versión contemporánea e interesada en las nuevas manifestaciones artísticas. Conocedora de la escena artística contemporánea y del mercado del arte, estudia los beneficios de la web 2.0 y las nuevas tecnologías.

Enrique del Río es Historiador del arte y MBA Entrepreneurship por la UCM. Fundador y CEO de WeCollect Club. Cofundador de hoyesarte.com, primer diario de arte en español y consultor en diferentes proyectos online. Antes fue fotógrafo publicitario para agencias como McCann-Erickson y Young & Rubicam.

Bárbara Vidal es socióloga y periodista cultural. Diplomada en Curaduría de Arte y Directora de comunicación de ArtMadrid Feria de Arte Contemporáneo. Gestora cultural y comisaria independiente, cofundadora del colectivo ElPezGlobo/Industria Cultural para la promoción de artistas contemporáneos.

14.00 · Visita opcional al museo de coches de Jardines Sabatini


ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26


Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.


PERFORMANCE: TRAYECTORIA. BY AMANDA GATTI

March 6 | 7:00 PM. Galería de Cristal of the Palacio de Cibeles.


Amanda Gatti. Escaparate. 2023. DT-Espacio. Photograph by Pedro Mendes.


The proposal expands Amanda Gatti’s research initiated in La Plasti Ciudad del Cuerpo — an ongoing series of performance and installation presented since 2023 in spaces such as Fundación Antonio Pérez, Galería Nueva, CRUCE, and the Acción Spring(t)/UCM Congress — where she explores the relationship between her body and objects found in urban space. There, body and materials are articulated through a constant negotiation between functionality, weight, and support, generating temporary architectural compositions.

In Trayectoria, this research shifts toward the act of dragging: a gesture that makes visible the friction between body, objects, and space. The corridor ceases to be a neutrality to be crossed and becomes an operative intermediate zone, where form and content — veil and what is veiled, as Walter Benjamin points out — become confused. The space, saturated with objects turned into a mobile chain, clears and remakes itself with each step. Clearing, for Benjamin, is already an experience of space: each advance sustains this unfinished separation, always oriented toward a destination that may never be reached.


La Plasti Ciudad del Cuerpo #3. Amanda Gatti. Performance documentation. CRUCE 2054 exhibition, Galería CRUCE. Photograph by Pedro Mendes.


Displacement is not limited to material friction: it also becomes a symbolic inscription of that which every life trajectory drags along. The objects — remnants of past uses — function as metaphors for what remains attached to the body even when it no longer serves any function. The performance makes visible the condition of moving forward while carrying heterogeneous weights: material, affective, social. Thus, the gesture of walking linked to these objects turns the route into a writing in motion, where each step simultaneously activates a physical transit and a vital transit. Trayectoria proposes that every life is also a dragging: a continuous recomposing from what we insist on carrying with us.

The action operates objects as verbs: to push, to tense, to trip, to pull. From it emerges an operativity that involves the entire body and exceeds the visual. The image ceases to be representation and becomes gesture: a gesture that founds new spatial forms, that overflows, that produces an ephemeral mode of reappropriation of the corridor.

The trajectory thus becomes an affective map inscribed in the body, a way of merging with the environment by putting past and future, durability and wear, utility and obsolescence into friction. The action returns to public space what was taken from it, but now stripped of function: freed from meaning, freed from commodification, freed to be imagined otherwise.


ABOUT AMANDA GATTI

Amanda Gatti (1996, Porto Alegre, Brazil) is an artist and researcher whose practice unfolds across performance, video, photography, and installation. She explores the intersections of body, object, and space, investigating how we occupy — and are occupied by — the spaces around us. Drawing from experiences of displacement and the observation of domestic and urban environments, her work conceives the body as mediator and archive, transforming found objects, spatial arrangements, and everyday gestures into ephemeral architectures and relational situations.

She studied the Master’s in Scenic Practice and Visual Culture at Museo Reina Sofía/UCLM (Spain, 2023) and the Bachelor’s degree in Audiovisual Production at PUCRS (Brazil, 2018), where she received scholarships such as the Santander Universities grant. In Spain, her work has been presented in institutions and contexts such as Museo Reina Sofía, Fundación Antonio Pérez, Galería Nueva, CRUCE, and Teatro Pradillo, as well as in exhibitions and festivals in Brazil, Germany, Ireland, the United Kingdom, and the United States. She currently resides in Madrid, with secondary bases in Brazil and the United Kingdom.