Art Madrid'23 – Marketing para empresas del sector del arte

Marketing para empresas del sector del arte

Sep 2, 2015

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Seminario Marketing para empresas del sector del arte
MADRID – 10 de Septiembre de 2015
de 09 a 14 horas
A las 11.00 habrá coffee break y networking
 

Lugar: Jardines de Sabatini(Apartamentos)

9.00 · Start me up Coffee PROGRAMA

9.20 · Apertura por The Art Market – Agency

Bloque 1: Estado del Arte Online y herramientas para adaptarse a él.

9.30 · “El Arte online en números”
por Andrew Mitchell del Fine Art Team de Hiscox
Andrew Mitchell se unió al Art and Private Client Team de Hiscox en 2010. Antes de unirse a Hiscox, Andrew trabajó para un banco de inversión internacional en moneda extranjera después de graduarse en el Mansfield College de Oxford. En diciembre 2013 Andrew fue nombrado Asegurador del Fine Art team.

10.00 · “Mejorar rendimiento y ventas: programas de gestión y páginas web”
por Josep Maria Vidaña de Label Grup
Fundador y CEO de LabelGrup, empresa creada en el año 1985 con el objetivo de dar cobertura a las distintas necesidades en tecnologías de la información a pequeñas y medianas empresas. LabelGrup integra todas esas capacidades en una plataforma diseñada para dar respuesta a las necesidades emergentes en el ámbito de la computación en la nube (Cloud Computing).

10.30 · Networking Coffee gracias a “Tendencias del Mercado del Arte”

Bloque 2: Marketing web y promoción internacional de catálogos

11.00 · “Entendiendo el SEO y el Pay Per Click”
por Abrahám Villar, Consultor de marketing online
Abrahám Villar es consultor de marketing online con especialidad en posicionamiento en buscadores SEO/SEM, analítica web y estrategia en redes sociales. Tiene certificaciones de Google Adwords Search & Display Certified Google Analytics Individual Qualification.

11.30 · “Conoce a tus competidores y sus armas online”
por The Art Market Agency
The Art Market Agency es la primera agencia de marketing especializada en empresas del sector arte. Ofrece servicios de comercialización internacional para mejorar la recepción de ofertas para sus lotes desde mercados internacionales, a través de la implantación de pujas “real time”, la promoción de catálogos en plataformas globales y el desarrollo de auditorías de negocio y de estrategias web.

Bloque 3: Presente y futuro del Arte Online

12.00 · “Promociona tu catálogo en plataformas internacionales”
por Juan A. Rodríguez
Head of Sales Spain Barnebys.com y fundador de The Art Market – Agency
Más de 10 años de experiencia en marketing digital en los sectores de Turismo y Arte, a finales de 2014 creó The Art Market – Agency para ayudar a las empresas del sector arte a posicionarse en el sector del #arte #online. En 2015 fue elegido por Barnebys.com para dirigir las ventas del primer buscador de subastas del mundo.

12.30 · “Del catálogo y la nota de prensa a la web y las redes sociales”
por Angélica Millán, Enrique del Río y Bárbara Vidal

Procedente del mundo de la museología, Angélica Millán es una apasionada del arte, experta en su versión contemporánea e interesada en las nuevas manifestaciones artísticas. Conocedora de la escena artística contemporánea y del mercado del arte, estudia los beneficios de la web 2.0 y las nuevas tecnologías.

Enrique del Río es Historiador del arte y MBA Entrepreneurship por la UCM. Fundador y CEO de WeCollect Club. Cofundador de hoyesarte.com, primer diario de arte en español y consultor en diferentes proyectos online. Antes fue fotógrafo publicitario para agencias como McCann-Erickson y Young & Rubicam.

Bárbara Vidal es socióloga y periodista cultural. Diplomada en Curaduría de Arte y Directora de comunicación de ArtMadrid Feria de Arte Contemporáneo. Gestora cultural y comisaria independiente, cofundadora del colectivo ElPezGlobo/Industria Cultural para la promoción de artistas contemporáneos.

14.00 · Visita opcional al museo de coches de Jardines Sabatini

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Pride and Prejudice: An Exhibition that Challenges Stereotypes

Jun 19, 2023

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In the year 2020 in the heart of Barcelona a wandering gallery was born, the same one that in February 2021 would debut at Art Madrid with an exhibition proposal focused on contemporary portraits; with this subject matter it would manage to create a powerful dialogue between artwork and audience and make the seal Inéditad remain in the history of the event that contained it.

Jean Carlos Puerto. Protección. Oil and copper leaf on wood. 60 x 48. 2021. Image courtesy of the gallery.

Since that first time and until today, the wandering gallery has managed to build projects on otherness, has repositioned in the spotlight the discourses on the LGTBIQ+ collective, has consolidated a group of artists who share its principles of resilience and empathy and the best thing is that it continues to bet from the professionalism and commitment to give voice to the difference.

Claudio Petit-Laurent.. El Joven de la Perla. Oil on wood. 30 x 30 cm. 2023. Image courtesy of the gallery.

Inéditad Gallery, thanks to its founder Luis López, its collaborators and the infinite possibilities manifested in the works of the artists it represents, is a gallery that has demonstrated its capacity and courage to stimulate the sensibility of the public through art and seduce a generation that moves between the glass window and the analogical story. Inéditad is a nomadic gallery that has gathered around it a community of artists and has moved the context with exhibition projects that think about LGTBIQ+ art without prejudices.

Pepa Salas Vilar. Las marcas del arcoiris. Oil on canvas. 40 x 50 cm. 2022. Image courtesy of the gallery.

Pride and Prejudice was inaugurated. An exhibition that brings together the works of sixteen artists: Abel Carrillo, Alex Domènech, Carlos Enfedaque, Silvia Flechoso, Jamalajama, Daniel Jaén, Claudio Petit-Laurent, Jean Carlos Puerto, Fernando Romero, Pablo Rodríguez, Pepa Salas Vilar, Jack Smith, Pablo Sola, Bran Sólo, Elia Tomás and Utürüo. Painting, illustration, photography and digital art are the manifestations that bring into dialogue around fifty neatly threaded pieces, in a discursive line that discusses such a latent phenomenon as discrimination. To achieve this, the artists invited to the exhibition question themselves whether: Does discrimination exist within the LGTBIQ+ collective?

Pride and Prejudice Official Poster. Image courtesy of the gallery.

With approaches on and from the body, the proposal invites to celebrate diversity, proposes to question and self-question the prejudices and attitudes of society against the collective. Pride and Prejudice is a space for dialogue about the constructs imposed on us by society. It is also an oasis in which to deconstruct with tolerance and respect the subjectivities that sometimes prevent us from approaching the production of the participating artists, simply because "the beautiful" does not fit in an androgynous body. The subjugation of stereotypes are pressed with determination to find the beauty of diversity in other palpable facets of reality.

Pablo Sola. All men are dogs. Photography. 2014. Image courtesy of the gallery.

Throughout these three years Inéditad has stimulated the vindictive projection towards bad practices, has questioned estates around the LGTBIQ+ body and the most admirable thing, is that these capacities have resurfaced around the dialogue and the visual narrative of the stories that are told from the visual: Artworks that are people, art that is, per se, humanity. Overcome impositions and accept what is different in order to continue fighting against homophobia, biphobia, lesbophobia or transphobia and defend the equal rights that all the acronyms of the collective deserve in our community.

That's Pride and Prejudice: One creature, the happiest in the world. And maybe other projects and other people have said it - or felt it - before, but none so fairly.

Silvia Flechoso. Hola, soy maricón. Oil on canvas. 73 x 54 cm. 2023. Image courtesy of the gallery.

From June 8th until June 22nd you can visit Pride and Prejudice. Carrer de Palau núm. 4. Canal Gallery space. Barcelona.

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