The covers of Manolo Prieto (1940-1957) in the National Museum of Decorative Arts

This Spanish painter and sketcher of Cadiz origin (1912-1991) began his career in Madrid around 1930, here he began to work as a draftsman and designer in various advertising agencies. A pioneer in the field of graphic design, he is known primarily for designing the "bull" of the Osborne campaign. This emblem happened to be related to the collective imagination of the towns of Spain. Along with this symbol, has also worked for brands as representative as Iberia, Renfe, Danone, Frigo, Nestlé, Santa Lucía or Trasmediterránea.

The covers of Manolo Prieto (1940-1957) in the National Museum of Decorative Arts

This exhibition at the Museum of Decorative Arts in Madrid pays homage to his entire career, with more than 200 works. Curated by Juan Aguilar and Emilio Gil, it offers a great number of activities that will be developed throughout this period. The influx is for public of all kinds, offering a great offer for the dissemination of the work of Prieto. "What tells Novels and Stories. The covers of Manolo Prieto (1940-1957) "brings the viewer to the artist's most unknown work.

The covers of Manolo Prieto (1940-1957) in the National Museum of Decorative Arts

The collection, belonging to the Dédalo publishing house, has 618 covers that comprise 17 years of pioneering compositional solutions for its time. Thanks to their contributions in graphic design many of the techniques with which they are counted today have been able to be edited and improved. The exhibition is not only composed of covers, but also includes sketches and proofs preserved by the Manolo Prieto Foundation.

The covers of Manolo Prieto (1940-1957) in the National Museum of Decorative Arts

His work is characterized by bringing great value to the field of research of the historical avant-garde rather than conforming to the advertising canons of his time. All a visionary who knew how to give his own voice to brands and make a gap in history.