Art Madrid'26 – NOVELS AND STORIES, MANOLO PRIETO

The covers of Manolo Prieto (1940-1957) in the National Museum of Decorative Arts

 

 

This Spanish painter and sketcher of Cadiz origin (1912-1991) began his career in Madrid around 1930, here he began to work as a draftsman and designer in various advertising agencies. A pioneer in the field of graphic design, he is known primarily for designing the "bull" of the Osborne campaign. This emblem happened to be related to the collective imagination of the towns of Spain. Along with this symbol, has also worked for brands as representative as Iberia, Renfe, Danone, Frigo, Nestlé, Santa Lucía or Trasmediterránea.

 

 

The covers of Manolo Prieto (1940-1957) in the National Museum of Decorative Arts

 

 

This exhibition at the Museum of Decorative Arts in Madrid pays homage to his entire career, with more than 200 works. Curated by Juan Aguilar and Emilio Gil, it offers a great number of activities that will be developed throughout this period. The influx is for public of all kinds, offering a great offer for the dissemination of the work of Prieto. "What tells Novels and Stories. The covers of Manolo Prieto (1940-1957) "brings the viewer to the artist's most unknown work.

 

 

The covers of Manolo Prieto (1940-1957) in the National Museum of Decorative Arts

 

 

The collection, belonging to the Dédalo publishing house, has 618 covers that comprise 17 years of pioneering compositional solutions for its time. Thanks to their contributions in graphic design many of the techniques with which they are counted today have been able to be edited and improved. The exhibition is not only composed of covers, but also includes sketches and proofs preserved by the Manolo Prieto Foundation.

 

 

 

The covers of Manolo Prieto (1940-1957) in the National Museum of Decorative Arts

 

 

His work is characterized by bringing great value to the field of research of the historical avant-garde rather than conforming to the advertising canons of his time. All a visionary who knew how to give his own voice to brands and make a gap in history. 

 

 

 

 


ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. PERFORMANCE CYCLE X ART MADRID'26


Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.


PERFORMANCE: ALTA FACTURA. BY COLECTIVO LA BURRA NEGRA

March 4 | 7:00 PM. Galería de Cristal of the Palacio de Cibeles.


"Discipline for Power.” Performance by La Burra Negra for Displacement of the Congress of Deputies by Roger Bernat. 2025.


Alta Factura subverts the conventional structure of the fashion runway to foreground the often-invisible processes that underpin artistic production. Through a series of conceptual textile works, the performance draws attention to the discipline of craft and the artist’s vulnerability, ultimately revealing those seams typically consigned to the margins, behind the scenes.


Colectivo La Burra Negra.


ABOUT EL COLECTIVO LA BURRA NEGRA

La Burra Negra is a nomadic performance art collective based in Málaga, founded in 2024 following its first residency in Totalán. The group is self-managed by Ascensión Soto Fernández, Gabriela Feldman de la Rocha, Sasha Camila Falcke, Sara Gema Domínguez Castillo, Sofía Barco Sánchez, and Regina Lagos González—six artists from diverse backgrounds and trajectories who met at the Hospital de Artistas at La Juan Gallery.

The collective brings together practitioners working across jewelry, painting, the performing arts, music, dance, cultural mediation, and arts management. Its activities include an annual residency in Totalán, the production of performative works, cultural mediation initiatives, and site-responsive interventions.

Since its inception, the collective has participated in the Periscopio series at La Térmica; presented A granel at the MVA in Málaga; carried out a number of actions in Totalán—the most recent during its second annual residency—and contributed its own proposals to the performance Displacement of the Congress of Deputies by Roger Bernat in Madrid.

At the core of La Burra Negra lies a commitment to collective creation and the exchange of knowledge. United in their effort to experiment with and disseminate performance art, the group explores the invisible dimensions of artistic labor—its temporalities, efforts, and relational dynamics, which so often remain unseen—as a form of critical affirmation.

Their practice emerges from dialogue and shared reflection, in the pursuit of decentralized spaces where art can be experienced and its processes made visible. Each residency and each action becomes an attempt to inhabit creation collectively, challenging conditions of precarity while fostering networks of care and collaboration that sustain both their own practice and that of those around them.