Art Madrid'26 – GET OF YOURSELF: PILAR ALBARRACÍN

The corpse of a woman is lying on the pavement of some pedestrian street in Seville. Many people remain paralyzed with fear in front of the body, others go on their way avoiding to look at the throbbing horror that remains on the pavement. The same body, now surrounded by mannequins, is part of a lingerie shop window. And those who stop in front of the glass of the shop barely distinguish between the texture of skin and that of the plastic, between the color of a living body and that of inert matter.

 

These lines that seem to describe our reality, are part of the radical bet of Seville-born artist Pilar Albarracín, who through her performances, sculptures, paintings, photographs, fabrics and installations, she masterfully evokes the violence against women, and embodies perfectly the fight against the gender and flamenco representations, often contaminated with clichés and prejudices begotten and consolidated during Franco´s regimen, and which now continue defining the cultural hegemony in which we are both victims and executioners.

A point. Serie Carne y tiempo, (2018)

Abuse against women, overuse of her body and progressive trivialization, as well as the overall package of clichés and tags that represents female identity in a equivocal manner, these compose the main lines of Pilar Albarracín’s work, an artist that understands art like an enunciation place in which social participation and criticism are possible; Albarracín illustrates it “con maña y desparpajo” (a local expression that means achieving something with great audacity and self-confidence) in each of her public-space performances, those in which the artist challenges the spectator through an unexpected factor disturbing and making the subject uncomfortable, taking him to the purest Catharsis, the same state that captures the author herself during the creative process.

 

A sort of Catharsis that reminds us of the Greek tragedies and the release experimented by Ancient Greece’s audience when they attended the performance of their own conflicts embodied in another body. There is tragedy in the dead female corpses that compose S/T (Sangre en la calle) series (1992); there is also tragedy in the display windows that exhibit disguised women wearing silk and microfiber clothes along with plastic dolls whose slender bodies are really near toxic, works from the Escaparates (1993-1995) series. There was, and continues to be, tragedy in a woman’s body.

Lunares (2000), Pilar Albarracín

However, the Sevillian artist’s work not only transpires tragic irony but also excess, lack of control, satire, mockery and madness –so characteristic of Dionysius, father of comedy– also play a leading role in her projects articulating an artistic imaginary replete with parodies and tragicomedies in which references to excess, pain, blood, bulls, wine, comedy, flamenco, female body and red color abound, the same red color that stains every scene and that which symbolizes the believe as such lo español (essentially “Spanish”), whose meaning we are still perverting.

 

Asnería (2010), Pilar Albarracín

In the video-performance Lunares (2001) we can watch Albarracín dressed in white flamenco clothing that she gradually colors by stabbing with a pin various parts of her body creating red polka-dots; or Prohibido el Cante (2000), in which the artist is wearing a Sevillian dress and she is singing her lamentations, songs that grow in crescendo until they become orgasmic wailings, until she ruins her dress and tears her heart out throwing it to the “tablao flamenco” (flamenco stage). Thus, Albarracín’s universe, which so well defines our present, strongly connects with the sacrifice tradition, very characteristic of the stark Baroque era, also passing through the critique of Spanish tradition developed by Goya, and just as through kitch poetics.

Flamencas (2009), Pilar Albarracín

The exhibition Pilar Albarracín. Que me quiten lo bailao will be on view until January 27, 2019, in Tabacalera - Promoción del Arte.

 



Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.



The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.


ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.


ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form:





Patrocinador de ART MADRID'26

One Shot Hotels