Art Madrid'26 – Summa 2014 contemporary art fair in Matadero Madrid

The second edition of SUMMA contemporary art fair to be held from 18 to 21 October bet both internationalization and Spanish art. 75 galleries outside and within our borders will meet for four days in space MATADERO Madrid. The participating galleries will present works of young artists and a selection of works by established artists. 
 
SUMMA 2014 will feature a comprehensive program that integrates two curated programs in Nave 16, where also will be an architectural intervention by the architects Nieto & Sobejano; UP section for galleries with less than five years of experience and MadridFoto section dedicated exclusively to the photographic medium. 
 

Nelo Vinuesa. Relax. Galeria Espai Tactel.

 

Of the 75 exhibitors from SUMMA, 38 are Spanish: adhoc gallery (Vigo), Area72 (Valencia), Aural (Alicante), Minimum Space (Madrid), etHALL (Barcelona), Fernando Pradilla (Madrid), Freijo Gallery (Madrid), Astarte Gallery (Madrid), Galería Elba Benítez (Madrid), Javier Lopez Gallery (Madrid), Juana Aizpuru Gallery (Madrid), Galería Marta Cervera (Madrid), Oliva Arauna Gallery (Madrid), SENDA Gallery (Barcelona), Guillermina Caicoya (Oviedo), Javier Silva (Valladolid), Max Estrella (Madrid), My Name's Lolita Art (Madrid), POINT (Valencia), ADDAYA Centre of Contemporary Art (Alaro, Mallorca), angel Barcelona (Barcelona), ATM Contemporary- altamira gallery (Gijón), Endless House (Madrid), CHLOROPHYLL DIGITAL (Madrid), Espai Tactel (Valencia), F2 Gallery (Madrid), Adora Calvo Gallery (Salamanca), Galeria Joan Prats (Barcelona), Luis Adelantado Gallery (Valencia ), Odalys Gallery (Madrid-Venezuela), Rafael Ortiz Gallery (Sevilla), Gallery Yusto / Giner (Marbella), Gema Art Gallery Llamazares (Gijón), ICON / El País, ITGallery (Canarias), Paula Alonso (Madrid), Sicart (Penedes, Barcelona) and T20 (Murcia). 

 

Javier Vazquez. Galería Casa Cuadrada.

 

The international presence in SUMMA is wide; Portugal Carlos Carvalho Art galleries Contemporânea (Lisbon) involved, 
Galeria Filomena Soares (Lisbon), Module-diffuser Arts Centre (Lisbon), Kubikgallery (Oporto) and Graca Brandao gallery (Lisbon). Other European countries we will see in SUMMA are Galerie Dukan (Paris and Leipzig), Galerie Karima Celestin (Marseille, France), sobering (Paris), Galerie Esther Donatz (Munich, Germany), Galerie Wolkonsky (Munich, Germany) Dan Gunn (Berlin, Germany), Galerie Bianconi (Milan, Italy) and Bernard Chauveau Editeur / Le Neant Editeur (Paris, France). We also find in other continents fair galleries: Christopher Grimes Gallery (Santa Monica, USA), Document Art Gallery (Buenos Aires, Argentina), The Museum (Bogotá, Colombia), Finale Art File (Makati, Philippines), Square House Gallery (Bogotá, Colombia) and Enrique Guerrero Gallery (Mexico City). 
 
SUMMA has a Selection Committee composed by professionals of repute, along with the artistic directors of the fair have carried out the selection of the participating galleries in the General Program and the photography section MadridFoto. 
 

Alberto Salvan, Sutter Street and Crestline Road Fort Worth Texas.

 

The Trasversal Section of SUMMA, with two different routes, has been curated by Gloria Moure (independent curator and current associate editor at Editions Polígrafa) and Marina Fokidis (curator, art critic and founding director of the Kunsthalle Athena). The selection of the participating galleries in the UP section has been conducted by Carolina Grau (independent curator, graduate in art history and management of museums and galleries). The meetings, round tables and presentations on new production formats and other issues, will be led by the curator and critic Octavio Zaya (commissioner Spanish Pavilion Venice 2013). 
 
Juan Nieves, the artistic director of the show, has curated several exhibitions, and for four years was part of the team of Gloria Moure in the Galician Center for Contemporary Art and for six years he was responsible for exhibitions in the Espai d'Art Contemporary Castelló (EACC). As he has commented in an interview "SUMMA 2014 will be a success if the galleries sell, make new contacts, no crowd, interest from the media and if generated interesting discussions at the meetings". And we hope they reach it.
 
Alicia Paz. The super Ego the Id and their ladies in Waiting. Galerie Dukan.

 


ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26


Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.


PERFORMANCE: OFF LINE. JIMENA TERCERO

March 7 | 7:00 p.m. Galería de Cristal of the Palacio de Cibeles.



OFF LINE is a performance piece that reflects on the fragility of the body in the digital age. Our relationship with the outside world is mediated by a screen, which distances us further and further from physical contact and interpersonal relationships. Focusing on creating a digital identity causes the body to distance itself from the physical world and lose its memory.

Hyperconnectivity and fragmented attention lead to a more passive physical existence, characterised by reduced spontaneous movement and less direct sensory interaction. This raises fundamental questions: how is the concept of presence redefined when our relationship with the world relies on technological mediation? What will the experience of the body be like in a future where virtuality predominates over the physical? There is a risk of progressive bodily passivity: bodies that remain still, whose activity is determined by devices and whose memory is stored digitally. The fragmentation of physical experience and the primacy of technological representation create a scenario in which, although the body is visible, it is displaced from its original function as an agent of perception and action.

This conceptual framework invites reflection on the impact of digitisation on corporeality, memory and social relationships, and on the vulnerability and inertia experienced by bodies in environments that are increasingly mediated by technology.



ABOUT JIMENA TERCERO

Jimena Tercero (Madrid, 1998) is a multidisciplinary artist whose work explores the boundaries of the female body, identity, and the subconscious. She uses performance, video, and painting to address concepts such as memory, tangibility, and play. Tercero trained in painting with Lola Albín and in analog photography at Cambridge in 2014. She studied audiovisual direction from 2018 to 2020 with renowned figures such as Víctor Erice and the production company El Deseo. She is currently pursuing a Master's degree in Creative Direction at ELISAVA. She completed her performance training at La Juan Gallery. In 2011, she was part of the children's jury at the Isfahan Film Festival in Iran.

Her directed works include Private (2016) and Paranoid (2021), which were exhibited at the Aspa Contemporary Gallery. She has also worked on projects such as Yo, mi, me, conmigo (2023, Teatros del Canal), Inside Voices (2021, Conde Duque with Itziar Okariz), and La última regla (La Juan Gallery). She has directed fashion films for publishers and brands such as Puma, Dior, and Dockers. She has also provided art direction for artists such as Sen Senra and Jorge Drexler. Additionally, she directed the documentary Also Here for ArtforChange–La Caixa. She presented Out of View (Nebula Gallery), EDEN (White Lab Gallery), and Navel Bite (Sinespacio). She participates in residencies such as Medialab with Niño de Elche and Miguel Álvarez Fernández. In 2025, she will be part of the Special Jury of the Asian Film Fest in Barcelona and the International Cultural Museum of Assilah Art Residency in Morocco).