Art Madrid'25 – Summa 2014 contemporary art fair in Matadero Madrid

The second edition of SUMMA contemporary art fair to be held from 18 to 21 October bet both internationalization and Spanish art. 75 galleries outside and within our borders will meet for four days in space MATADERO Madrid. The participating galleries will present works of young artists and a selection of works by established artists. 
 
SUMMA 2014 will feature a comprehensive program that integrates two curated programs in Nave 16, where also will be an architectural intervention by the architects Nieto & Sobejano; UP section for galleries with less than five years of experience and MadridFoto section dedicated exclusively to the photographic medium. 
 

Nelo Vinuesa. Relax. Galeria Espai Tactel.

 

Of the 75 exhibitors from SUMMA, 38 are Spanish: adhoc gallery (Vigo), Area72 (Valencia), Aural (Alicante), Minimum Space (Madrid), etHALL (Barcelona), Fernando Pradilla (Madrid), Freijo Gallery (Madrid), Astarte Gallery (Madrid), Galería Elba Benítez (Madrid), Javier Lopez Gallery (Madrid), Juana Aizpuru Gallery (Madrid), Galería Marta Cervera (Madrid), Oliva Arauna Gallery (Madrid), SENDA Gallery (Barcelona), Guillermina Caicoya (Oviedo), Javier Silva (Valladolid), Max Estrella (Madrid), My Name's Lolita Art (Madrid), POINT (Valencia), ADDAYA Centre of Contemporary Art (Alaro, Mallorca), angel Barcelona (Barcelona), ATM Contemporary- altamira gallery (Gijón), Endless House (Madrid), CHLOROPHYLL DIGITAL (Madrid), Espai Tactel (Valencia), F2 Gallery (Madrid), Adora Calvo Gallery (Salamanca), Galeria Joan Prats (Barcelona), Luis Adelantado Gallery (Valencia ), Odalys Gallery (Madrid-Venezuela), Rafael Ortiz Gallery (Sevilla), Gallery Yusto / Giner (Marbella), Gema Art Gallery Llamazares (Gijón), ICON / El País, ITGallery (Canarias), Paula Alonso (Madrid), Sicart (Penedes, Barcelona) and T20 (Murcia). 

 

Javier Vazquez. Galería Casa Cuadrada.

 

The international presence in SUMMA is wide; Portugal Carlos Carvalho Art galleries Contemporânea (Lisbon) involved, 
Galeria Filomena Soares (Lisbon), Module-diffuser Arts Centre (Lisbon), Kubikgallery (Oporto) and Graca Brandao gallery (Lisbon). Other European countries we will see in SUMMA are Galerie Dukan (Paris and Leipzig), Galerie Karima Celestin (Marseille, France), sobering (Paris), Galerie Esther Donatz (Munich, Germany), Galerie Wolkonsky (Munich, Germany) Dan Gunn (Berlin, Germany), Galerie Bianconi (Milan, Italy) and Bernard Chauveau Editeur / Le Neant Editeur (Paris, France). We also find in other continents fair galleries: Christopher Grimes Gallery (Santa Monica, USA), Document Art Gallery (Buenos Aires, Argentina), The Museum (Bogotá, Colombia), Finale Art File (Makati, Philippines), Square House Gallery (Bogotá, Colombia) and Enrique Guerrero Gallery (Mexico City). 
 
SUMMA has a Selection Committee composed by professionals of repute, along with the artistic directors of the fair have carried out the selection of the participating galleries in the General Program and the photography section MadridFoto. 
 

Alberto Salvan, Sutter Street and Crestline Road Fort Worth Texas.

 

The Trasversal Section of SUMMA, with two different routes, has been curated by Gloria Moure (independent curator and current associate editor at Editions Polígrafa) and Marina Fokidis (curator, art critic and founding director of the Kunsthalle Athena). The selection of the participating galleries in the UP section has been conducted by Carolina Grau (independent curator, graduate in art history and management of museums and galleries). The meetings, round tables and presentations on new production formats and other issues, will be led by the curator and critic Octavio Zaya (commissioner Spanish Pavilion Venice 2013). 
 
Juan Nieves, the artistic director of the show, has curated several exhibitions, and for four years was part of the team of Gloria Moure in the Galician Center for Contemporary Art and for six years he was responsible for exhibitions in the Espai d'Art Contemporary Castelló (EACC). As he has commented in an interview "SUMMA 2014 will be a success if the galleries sell, make new contacts, no crowd, interest from the media and if generated interesting discussions at the meetings". And we hope they reach it.
 
Alicia Paz. The super Ego the Id and their ladies in Waiting. Galerie Dukan.

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.