Art Madrid'25 – Swab, the seventh edition of Barcelona emerging and contemporary art fair

Swab, Barcelona Contemporary Art Fair, ??which celebrates its seventh edition, will feature more than 60 galleries from 20 different countries. The fair will be held at the Italian Pavilion of the Fair of Barcelona, from 2 to 5 October, with the work of 165 artists of various nationalities. 
 
Swab Fair will be organized around seven different programs. A general program with the participation of 25 galleries (12 foreign), the Solo Program that will include projects that revolve around the concept of identity, origin or the Latin American cultural imprint. It is a program bicomisariado by Direlia Lazo and Carolina Ariza in which participate the Cuban artist Adrian Melis, Panamanian Jhafis Quintero, Venezuelan Luis Molina Pantin and Ana Alenso, Cuban Humberto Diaz, Chilean Alejandro Leonardt and Guatemalan artist Regina José galindo. 
A new program, Too Hot to Handle, curated by Ethel Seno, will feature new projects American artists represented by galleries with a common theme: a mixture of pop-art sensibilities with social messages. The artists represented in this program (David LaChapelle, Manuel Ocampo, Olek and Victor Castillo), use photography, painting and crochet as working medium. 
 
Positions of Drawing is a programm directed by Oscar Molina and Monica Alonso Alvarez Careaga and composed by 8 Spanish galleries presenting projects dedicated to contemporary drawing artists. The galleries participating are: Addaya, Centre of Contemporary Art (Alaro, Mallorca) with artist Andrew Senra, Angeles Baños Gallery (Badajoz) with Manuel Antonio Dominguez, Espacio Valverde (Madrid) with Elena Alonso, Fernando Pradilla (Madrid) with Juan Francisco Casas, Elizabeth Hurley (Málaga) with David Escalona, ??Kir Royal (Valencia) with José Luis Serzo, Liebre Galería (Madrid) with Guillermo Peñalver and Rafael Perez Hernando (Madrid) with Javier Calleja. 
Swab also have two programs dedicated to Asian and American galleries. Asian participants: Pantocrator Gallery (Shanghai), Project illim (South Korea), Sun Art Gallery (Shanghai), JARB (Seoul) and Gallery 1000a (Gurgaon). American galleries: Black Square Gallery (Miami), Fever Gallery (Buenos Aires), SABINE + BQL Gallery (Bogota), Hall 4 (Buenos Aires), Perfect Gallery (Bahia Blanca), Rea, one day gallery (Buenos Aires) and Art Room 1101 (Miami). 
 
Finally, MYFAY Programme will bring together 4 galleries with less than two years old who have never participated in fairs that represent artists born after 1970. It is a curated program by Zaida Trallero and Rosa Lleó. Within this program find alejandrogallery (Barcelona), Cyan Gallery (Barcelona), La Encantada Gallery (Barcelona) and Vanja Contemporary (Brighton). 
In addition, a full program of activities will be held during the fair: Fly to Swab, SWAB STAIRS, an initiative that emerged in 2011 in collaboration with Kognitif, TMB and Barcelona Inspira, and gives to design schools in Barcelona  the opportunity of create some vinyl-adhesive that will be placed on the stairs to the subway stations of downtown Barcelona. Do you Know what the local art scene looks like the ?, is an acctivity curated by Martina Millà in collaboration with the Joan Miró Foundation to show a series of banners with the works of some young artists along the Paseo de Gracia, Swab Thinks: Ideas, words, Networks; organized by the Independent Studies Program (PEI) MACBA directed by Beatriz Preciado, presents on 3 and 4 October some lectures, debates and panel discussions about the direction of contemporary art. Finally, Swab Performance, a new activity within the show that revolves around the art of action and will be developed in different spots of the city.
 
Swab is the only Contemporary Art Fair founded by a collector, and this makes the fair more accessible to the general public. It is an exhibition that invites visitors to discover, enjoy and understand contemporary art in all its breadth.

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.







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