Art Madrid'24 – The Great depression documentary and photography at IVAM Valencia

 

 

 

The financial meltdown after the crash of the US stock market in 1929 starts one of the saddest periods in our recent history, in contrast to the so-called "happy 20s", full of optimism of the middle classes in the welfare state. The Great Depression, however, was time of hunger, forced migration, of unemployment rates never seen before, the American dream vanished... and there was a new style of photography, "Photography of the truth" .

 

 

Before, photography had sought pictorialism and the formal complexity of Soviet avant-garde (photomontage, new vision, ...). Now, photographers portrayed the changes in American popular culture with simplicity and sharpness, checking reality without additives.

 

 

 

 

Now, the IVAM of Valencia collects these portraits and life stories, these landscapes that allowed us - the future generations- to know the depth of the US economic crisis of the 30s in an exhibition entitled "Documentary Photography in America. 30s".

 

 

 

 

A selection of 200 photos of some of the most important photographers of the time as Walker Evans, Dorothea Lange, Carl Mydans, Arthur Rothstein, Jack Delano, Marion Post, Gordon Parks and Russell Lee, all members of the program of the Farm Security Administration (FSA. 1935-1944), developed within the Roosevelts's New Deal to "demonstrate graphically how his people rose from poverty", explains Ramón Escrivá IVAM conservative, but, in contrast, was the largest coral portrait of desolation, misery and the emancipation of the American farmer with clean portraits of the first immigrants arrived at Ellis Island, working children, starving mothers, evicted families...

 

 

 

 

Escriva emphasizes that "it is the first time that someone carries out such a study of documentation like this in Spain". A project - the FSA - that recorded more than 270,000 images (nowadays, 170,000 of these photographs are preserved by the American Congress), of the rural farmers and peasants of the United States, plus the identity of a country that had broken its pattern of life.

 

 

 

To contextualize the works on display, the exhibition includes documentary films, illustrated magazines of the time like Life, Look, or Fortune and photo books, as the first made by the MOMA in New York in 1938. These media were instrumental in spreading the project FSA and an essential documentation to understanding the political propaganda of the time.

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024