Art Madrid'25 – The illusion of far west in Thyssen Museum Madrid

 

 

 

Sitting Bull, Billy the Kid, dusty plains with herds of buffalo, wild horses scanning the horizon and the paradisiac waterfalls... The exhibition "Illusion of the Far West" is a myth and a romantic enthusiasm, and a topical and colonizing argument, too but it presses the appropriate key to leave us, once again, shocked because of its landscapes, the dignity of the wild Indians, their communion with the most exuberant nature, its connection with all powerful gods... and with how those all discoveries of the painters and artists of the nineteenth century ended up going through the filter of the market and cinema, transforming those "noble savages" into a parody of misery, in the story of a disappearance announced.

 

 

 

 

The exhibition, curated by the artist Miguel Angel Blanco, brings together more than 200 pieces including paintings, photographs, prints, books, comics, movie posters, ethnographic pieces ... and so resembles a curio cabinet that blends art pieces and objects, "treasures" of that nature (precious stones, weapons, fossils, turtle shells, ...). As Guillermo Solana, director of the museum, has explained "it is a time when museums are too predictable, we have wanted to go up to that time when there was no division between art and nature, and where fantasy and reality go hand by hand. A moment in which the Indian territory had already been occupied and most of its inhabitants exterminated with their cultural traditions ".

 

 

 

 

Early Spanish explorers during the sixteenth century, the first contact with native tribes, landscapes and photographs of artists of the nineteenth and Thomas Hill, Henry Lewis, Albert Bierstadt, Carleton E. Watkins, they marked an exciting episode in the history Art, being the eyes that saw the exoticism and grandeur of the new conquered lands and its inhabitants for the first time. Another part of the exhibition is dedicated to the Indian chiefs, with their headdresses, body-painting and their objects of power. For the first time in Spain we can see the famous portraits by George Catlin and Karl Bodmer, Sitting Bull, Geronimo and Joseph - they offered themselves to record their image and power. Edward S. Curtis was the author of the photographic series The American Indian, a controversial and valuable artistic and ethnographic legacy, today largely lost, from which they have been selected multiple images. Curtis portrayed Indian Chiefs when they went to the capital to try to keep the rights of their peoples.

 

 

 

 

 

 

Finally, the curator of the exhibition, has presented a set of book-boxes from his Forest Library made with materials from the territories of the American West. Until 7 February at the Thyssen Museum in Madrid we can stroll through the political, military and strategic US history, and take a tour of building his own legend as a nation. The rest of the world have drunkthis legend in cinemascope format and posters of Comanche, The Return of a Man Called Horse...

 

 

 

 

Among the parallel activities to the exhibition there is a visit called "Death had a price," this Saturday November 14 at the Meadow of Navalvillar de Colmenar Viejo, location of important westerns as "The Good, the Bad and bad "with Clint Eastwood," The last adventure of General Custer "with Robert Shaw," Three outlaws and a gunman "with Lee Marvin and" Django "with Franco Nero. This activity is aimed at students and graduates in Fine Arts, History Art, Museology, Philosophy, Communication Sciences, interdisciplinary practices and working artists.
 

Are you a contemporary art gallery and would like to participate in Art Madrid'26? The application period is now open!

The 21st edition of Art Madrid opens its application period. From March 4 to 8, 2026, the Galería de Cristal del Palacio de Cibeles will once again be the meeting point for national and international contemporary art. If you are a contemporary art gallery, this is your chance to be part of one of the most consolidated fairs in the Spanish circuit. The deadline for applications will be open until October 17, 2025.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


The Art Madrid contemporary art fair has been taking place during the capital's Art Week for more than twenty years. Art Madrid is a multidisciplinary fair of new artistic trends with the participation of about 40 national and international galleries that work with painting, sculpture, graphic work, photography, installation and digital art of recent production.


Aimed at both a broad and specialized audience, the fair combines a carefully curated artistic selection with a strong commitment to the professionalization of the sector and the visibility of gallery work. In addition to its gallery program, Art Madrid also develops a parallel program of activities throughout the month of February, promoting dissemination, reflection, and dialogue among cultural agents, collectors, and new audiences.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A key mission: to connect art with society

The fair's main mission is to bring contemporary art closer to the general and specialized public, creating an inclusive platform that promotes artistic talent, encourages collecting and strengthens the gallery ecosystem. The objective is clear: to disseminate art within and beyond our borders, generate new audiences and give visibility to young talents.


Art Madrid is a key event for the promotion and commercialization of both national and international contemporary art, placing the city in the spotlight during Art Week. At the same time, it remains committed to fostering a space for reflection and learning.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PROGRAMS

GALLERY PROGRAM

In each edition, the Gallery Program of Art Madrid brings together about 40 exhibitors, both national and international, who present proposals focused on recently created contemporary artworks.


COLLECTOR’S PROGRAM

Art Madrid offers a specialized advisory service for galleries and the general public interested in acquiring artworks.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PATRONAGE PROGRAM

Art Madrid develops a patronage program as part of its commitment to artistic creation and the promotion of collecting. Through different categories of awards, the fair contributes to the professional development of artists while encouraging the incorporation of contemporary works into prominent private collections. This program is made possible thanks to the commitment of collaborating entities, collectors, and private companies who, through their support, actively contribute to strengthening the cultural ecosystem and consolidating new forms of patronage.


ACQUISITION AWARD

Art Madrid joins forces with institutions and companies to support artistic creation and gallery work at the fair through the presentation of several awards.


EMERGING ARTIST AWARD

Our sponsors, as part of their commitment to promoting contemporary art, will provide an award to one of the emerging artists participating in the fair.


RESIDENCY AWARD

An award that will be given to one of the participating artists in this edition, intended for carrying out an artist residency.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PARALLEL PROGRAM

The Parallel Program of Art Madrid serves as a platform for analysis, research, and critical thinking around contemporary issues. This line of programming incorporates cross-cutting discourses and interdisciplinary approaches that make it possible to address current challenges through artistic practice, curating, and cultural production.


ACTIVITIES

The program for Art Madrid’26 will include a series of activities taking place throughout the month of February and during Madrid Art Week at the Galería de Cristal of the Palacio de Cibeles. In this edition, in addition to the pre-fair activities, the third edition of Open Booth, the Performance Cycle, the program Lecturas: Curated Walkthroughs by Art Madrid, and the Interview Program will all be continued.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A comprehensive communication ecosystem

With an audience of more than 110 million impacts in its last campaign, Art Madrid deploys a 360 strategy that includes traditional and digital media, social networks (with more than 113K followers), newsletter, and a 360 virtual tour. The fair is also committed to its own content with interviews, articles and curated tours accessible on its blog and digital platforms.


A key event in Madrid's cultural agenda

With an average visitor age between 35 and 54 years, 60% women, and 40% new collectors, Art Madrid establishes itself as a diverse, inclusive fair aligned with the interests of the contemporary audience.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


Our commitment to art and culture extends throughout the year. We strive to broaden access for new audiences and foster interest in art and culture across all social sectors. We also aim to promote and give visibility to artists, with a special focus on emerging talent. We view art and culture as essential pillars of social development, and through our event, we work to create accessible, dynamic spaces that foster communication and cultural expression.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


IMPORTANT INFORMATION:

Applications for participation in the 21st edition of Art Madrid may be submitted to the following email address: info@art-madrid.com until October 17, 2025.